MGT6202E Business Research Methods Continuous Assessment (CA) 2026 | IIU

1. Identify a Business Problem
   • Select a real or realistic business issue – Clearly explain the context
   • Justify why the issue requires research

2. Select Relevant Journal Articles

• Choose at least four academic journal articles
• Ensure they are relevant to the selected problem

3. Extract Research Method Information For each article, identify:
   • Research approach (qualitative / quantitative / mixed)
   • Research design (exploratory / descriptive / experimental)
   • Sampling technique
   • Sample size and target population
   • Data collection method

4. Evaluate the Research Methods (CORE PART) For each study, evaluate:
   • Appropriateness of research approach
   • Strengths of the research design – Limitations of the method used
   • Suitability of sampling technique
   • Quality of data collection

5. Compare Across Studies
   • Identify similarities and differences
   • Evaluate which method is more effective
   • Justify your evaluation

6. Link to Decision-Making
   • Explain how research findings support business decisions – Evaluate usefulness of each method in practice

Reporting Structure

Your assignment must include:

1. Introduction
   • Background of the business problem
   • Purpose of the assignment

2. Article Review
   • Summary of each selected study
   • Description of research methods used

3. Evaluation of Research Methods – Strengths and limitations
   • Appropriateness of methods

4. Comparison of Methods
   • Similarities and differences
   • Evaluation of effectiveness

5. Implications for Decision-Making
   • Usefulness of research methods in practice

6. Conclusion
   • Summary of key evaluation points

7. References
   APA format

Submission Guidelines

Proposed Rubric 1: Individual Assignment (CA-IA) – 40% [MGT6202E]

This individual assignment accounts for 40% of the total marks for the course and shall be assessed based on the Rubrics below:

Notes: This rubric evaluates students’ ability to critically assess research methods (CLO1) and does not assess research design or proposal development.