MGT4241E Case Analysis Assignment 3: Final Individual Assignment 2026 | INTI

MGT4241E Assignment 3: Final Individual Assignment

Case Analysis Assignment

Analysing Current Business Problems

To conduct a structured and evidence-based case analysis using a case study analysis, integrating relevant case data to explore a specific problem, identify patterns, and propose actionable recommendations.

Assignment Instructions

Select your own organisation or an organisation that you are familiar with as the subject of the case study. The selected organisation should have a current and identifiable business problem, challenge, or issue that can be investigated and analysed using relevant information and evidence.

Assignment Requirements

Organisation Background and Case Context

Introduce your own organisation or an organisation that you are familiar with as the subject of the case study. Students are encouraged to select an organisation where they have sufficient knowledge or access to information to investigate the selected issue.

The discussion should include:

• The nature of the organisation and its main business activities.
• The industry or sector in which it operates.
• Its main products, services, or activities.
• The relevant department, unit, or organisational area, where applicable.
• The organisation’s current business or organisational situation.
• The specific problem, challenge, or issue that will be investigated.
• An explanation of why the organisation and selected issue are suitable for case analysis.
• Where appropriate, explain how are you familiar or has experience with the organisation helps provide insight into the case.
  Confidentiality:

Students may use a pseudonym or anonymise the organisation’s name if the case involves confidential, sensitive, or proprietary information. Students should not disclose confidential information, personal data, trade secrets, or information that could identify specific employees or customers. In such cases, use general descriptions such as “Company A,” “a Malaysian manufacturing company,” or “a private healthcare organisation.”

Students should focus on analysing the problem rather than revealing confidential organisational information. Any information presented should be appropriate for academic purposes and should not violate the organisation’s confidentiality requirements.

Identify the Current Problem

Identify one major current problem or challenge facing the company. The problem should be specific and significant rather than a general statement such as “the company faces competition.” Examples may include declining financial performance, declining sales, operational problems, reputational issues, corporate governance concerns, technological disruption, changes in consumer behaviour, sustainability challenges, employee-related issues, or strategic difficulties.

Provide Evidence of the Problem. Support the identified problem with reliable and credible evidence. Evidence may be obtained from the company’s annual report, quarterly financial reports, Bursa Malaysia announcements, Securities Commission Malaysia, government reports, reputable newspapers, industry reports, or other trustworthy sources.

Students should not rely solely on social media, blogs, Wikipedia, or unsupported online opinions. Bursa Malaysia provides access to company announcements and financial information, while the Securities Commission Malaysia monitors disclosures and other aspects of listed companies.

Apply Case Analysis Tools

Apply appropriate case analysis tools/frameworks to investigate and diagnose the problem. Students should select tools that are relevant to their case rather than applying every available framework.

Possible tools include:

SWOT Analysis – to examine internal strengths and weaknesses and external opportunities and threats.

PESTEL Analysis – to examine political, economic, social, technological, environmental and legal factors. Porter’s Five Forces – to analyse the competitive environment. Fishbone/Ishikawa Diagram – to identify possible root causes of the problem. 5 Whys Analysis – to investigate the underlying causes of the problem. Financial Ratio Analysis – where the problem involves financial performance, liquidity, profitability, efficiency or solvency. Other relevant strategic or management analysis tools may also be used.

Analyse the Root Causes

Explain why the problem is occurring, rather than simply describing what has happened. Distinguish between the symptoms of the problem and its underlying causes. Use evidence from credible sources to support your analysis. Where appropriate, consider both internal and external factors contributing to the problem.

Recommend Solutions

Propose practical and realistic strategies to address the identified problem. Recommendations must be directly connected to the findings from your case analysis. Explain the expected benefits, possible risks, implementation challenges and resources required. Prioritise the recommendations by identifying which action the company should implement first and why.

Conclusion

Summarise the key problem, major causes identified through the case analysis, and the recommended course of action. Important Requirement: Evidence-Based Analysis. Your analysis must be evidence-based. Every major claim about the company’s current situation should be supported by an appropriate source. Students are encouraged to compare information from several sources rather than relying on a single source.

For example:

Weak analysis: “The company is experiencing financial problems because competition is increasing.

Stronger case analysis: “The company’s profitability has weakened over the recent financial periods, while management has highlighted increased operating costs and competitive pressure. This suggests that the problem may not be caused by competition alone. A combination of cost pressures, pricing strategy and changing market conditions should therefore be investigated.”

The objective is to demonstrate problem identification, evidence-based reasoning, application of case analysis tools, critical thinking and decision-making, rather than simply collecting information about the company.

✓ Suggested Case Analysis Structure

Company → Current Problem → Evidence → Analysis Tools → Root Causes → Alternative Solutions → Recommended Solution → Conclusion.

Students should ensure that the analysis tells a clear “story” of the case: What happened? Why did it happen? What evidence supports the problem? What are the underlying causes? What should management do next?

Source Requirement

Use recent and reliable sources wherever possible, particularly 2024–2026 information, to ensure that the case reflects the company’s current situation. Bursa Malaysia company announcements and annual reports are particularly useful sources because listed companies regularly disclose financial results, corporate developments and other material information.

Students are encouraged to confirm the selected company and problem with the lecturer before the group proceeds with the full analysis.