MG413: Data insights for Business Decision Making PR2 Assignment Brief

Assignment Task

In groups of no more than 5 - prepare and deliver a 15-minute presentation and supporting evidence based upon Modern Market Research & Data Analysis Techniques (Part 2 of this module) . You should use your specified PR1 sector , sub-sectors and selected organisation(s) to help to illustrate your presentation.

The presentation should cover the following tasks:

1. What is the role of quantitative research in modern marketing research and data analysis, with specific emphasis on questionnaire design – with examples of good practice taken from your chosen sector / organisations. 
2. What is the role of qualitative research in modern marketing research and data analysis, with specific emphasis on discussion guide design and use – with examples of good practice taken from your chosen sector / organisations.
3. Set out what correlation and regression is and how it is used, with examples taken from chosen sector / organisations.
4. Set out what time series is and how it is used, with examples taken from your chosen sector /organisations.
5. Provide a critique of issues surrounding the analysis techniques in 3 and 4, with specific reference to Big Data and its use in modern business decision making.
6. From course material and wider authenticated study set out how data could be collected and used more effectively to make more informed business decisions. You should particularly consider the development of new technologies and their possible impact on your chosen sector.

learning outcomes

• Analyse and present information to support decision making.
• Apply various analytical tools and techniques to gain insight into a specific research issue.

Task requirements

You should submit your presentation, in a suitable format, supporting documentation and work diary,the latter should set out which members of the group were responsible for which part of the work.Your slide deck should have an agenda, introduction, clearly defined sections / headings and a conclusion.

Your sources should be cited on the slides and then fully referenced in a reference list slide at the end of the presentation.It is anticipated that you will use specific organisational examples as well as sector specific information.

You will also have the opportunity to work on your group presentations during seminar time and you can get tutor feedback on a draft presentation in the week before your pre-arranged times lot. 

All group members should participate in the delivery of this group presentation.

• This is a group presentation.
• Please keep a record of group work meetings, including attendance and work allocation v work done to the required standard. This should be submitted with the final report and slides.
• Presentations will take place in a pre-arranged times lot during normal tuition hours for this module.Failure to attend or failure to be punctual (without good reason) will be treated as a non-submission.
• Presentations will be timed.
• You will receive verbal feedback immediately after your presentation so you may want to have open and paper to hand to record some of this feedback.
• You should use this feedback to make alteration to your final submission.
• You will NOT be provided with your grade at this time but via LSST Connect within a three-week period.