| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Buckinghamshire New university | Module Title | MG413: Data insights for Business Decision Making |
| Word Count | 15-minute presentation |
|---|---|
| Assessment Type | PR2- Group Presentation with supporting log and notes |
| Academic Year | 2025-26 |
In groups of no more than 5 - prepare and deliver a 15-minute presentation and supporting evidence based upon Modern Market Research & Data Analysis Techniques (Part 2 of this module) . You should use your specified PR1 sector , sub-sectors and selected organisation(s) to help to illustrate your presentation.
The presentation should cover the following tasks:
Do You Need MG413 PR2 Assignment of This Question
Order Non Plagiarized AssignmentYou should submit your presentation, in a suitable format, supporting documentation and work diary,the latter should set out which members of the group were responsible for which part of the work.Your slide deck should have an agenda, introduction, clearly defined sections / headings and a conclusion.
Your sources should be cited on the slides and then fully referenced in a reference list slide at the end of the presentation.It is anticipated that you will use specific organisational examples as well as sector specific information.
You will also have the opportunity to work on your group presentations during seminar time and you can get tutor feedback on a draft presentation in the week before your pre-arranged times lot.
All group members should participate in the delivery of this group presentation.
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. This assignment will be marked according to the grading descriptors for Level 4.
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Fail |
Fail |
Pass |
Pass |
Pass |
Pass |
Pass |
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0-34 (F) – Fail |
35-39 E – Marginal fail |
40-49 (D) |
50-59 (C) |
60-69 (B) |
70-79 (A) |
80-100 (A+) |
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Not successful |
Below required standard |
Satisfactory |
Good |
Very Good |
Excellent |
Outstanding |
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Knowledge and Understanding (30%) This should include evidence of:
analysis |
The work demonstrates a limited and/or substantially inaccurate or no understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis. |
The work demonstrates an insufficient understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis. |
The work demonstrates a basic understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis. |
The work demonstrates sound breadth and depth understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis. |
The work demonstrates refined understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis. |
The work demonstrates highly accomplished understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis. |
The work demonstrates exceptional understanding of the role of quantitative and qualitative research in modern marketing research and data analysis, correlation, regression and time series analysis. |
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Analysis and criticality (20%) This should include evidence of:
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Work demonstrates a limited or no ability to develop lines of argument and make sound judgements of discussing the connections of concepts as detailed in the assignment tasks. Little or no use of relevant and appropriate sources to support arguments |
Work demonstrates an insufficient ability to develop lines of argument and make some sound judgements of discussing the connections of concepts as detailed in the assignment tasks. There is some limited evidence of the ability to select evaluate and comment on a limited range of relevant and appropriate sources to support arguments |
Work demonstrates a sufficient ability to develop lines of argument and make largely sound judgements of discussing the connections of concepts as detailed in the assignment tasks. Use of a sufficient range of relevant and appropriate sources to support arguments, some of which are independently selected |
Work demonstrates well developed lines of argument and sound judgement of discussing the connections of concepts as detailed in the assignment tasks. Use of a sound range of relevant and appropriate sources to support arguments some of which independently selected |
Work demonstrates well developed lines of argument and sophisticated judgement of discussing the connections of concepts as detailed in the assignment tasks. Use of a sophisticated range of relevant and appropriate sources to support arguments some of which are independently selected |
Work demonstrates highly accomplished development of lines of argument and independent judgement of discussing the connections of concepts as detailed in the assignment tasks. Use of a highly accomplished range of relevant and appropriate sources to support arguments many of which are independently selected |
Work demonstrates exceptionally accomplished development of lines of arguments as well as sophisticated and independent judgement of discussing the connections of concepts as detailed in the assignment tasks. Use of an exceptional range of relevant and appropriate sources to support arguments many of which are independently selected |
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Application, evaluation and recommendation (30%) This should include evidence of:
decisions. |
The work demonstrates a limited or no ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions |
The work demonstrates an insufficient ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions |
The work demonstrates a sufficient ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions |
The work demonstrates an ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions in a consistent and informed manner |
The work demonstrates an ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions in a capable and effective manner. |
The work demonstrates an ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions in a highly accomplished manner |
The work demonstrates an ability in applying and providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series, evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making, recommending how data could be collected and used more effectively to make more informed business decisions in exceptionally accomplished manner |
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Transferable skills (20%) This should include the evidence of:
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Demonstrates limited or no ability in verbal communication is unclear (pace, pitch, clarity and enthusiasm) and no attempt in presentation design with no structure and no attempt to support with visual aids, all texts. Too many errors in referencing or no reference. |
Demonstrates an insufficient ability in verbal communication (pace, pitch, clarity and enthusiasm) and insufficient presentation design with no structure and no attempt to support with visual aids, all texts. Limited attempts to adheres to rules of Harvard Referencing in text, many |
Demonstrates a sufficient ability in verbal communication (pace, pitch, clarity and enthusiasm) and basic presentation design with some attempt to provide structure and may/may not support with visual aids. Satisfactory adheres to rules of Harvard Referencing in text, some elements missing in reference list. |
Demonstrates consistent and confident ability in verbal communication (pace, pitch, clarity and enthusiasm) and presentation design with some structure and attempt to support with visual aids. Good adheres to rules of Harvard Referencing in in text and ref list. |
Demonstrates high proficient ability in verbal communication (pace, pitch, clarity and enthusiasm) and sophisticated presentation design with clear structure and support well with visual aids. Very good adheres to rules of Harvard Referencing in text and in reference list |
Demonstrates highly accomplished ability in verbal communication (pace, pitch, clarity and enthusiasm) and sophisticated presentation design with clear structure and support with excellent visual aids. Excellent adheres to rules of Harvard Referencing in text and in reference list. |
Demonstrates exceptional ability in verbal communication (pace, pitch, clarity and enthusiasm) and sophisticated presentation design with clear structure and support with outstanding visual aids. Outstanding adheres to rules of Harvard Referencing in text and in reference list. |
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Demonstrates limited or no ability in professionalism (punctuality, time- management way more exceeds 15 minutes or too short presentation, dress and inability to respond and handle questions) |
elements missing in reference list. Demonstrates an insufficient ability in professionalism (punctuality, time- management way more exceeds 15 minutes or too short presentation, dress and inability to respond and handle questions) |
Demonstrates a sufficient ability in professionalism (punctuality, time- management may exceed 15 minutes or too short presentation, dress and ability to respond and handle questions to some extents) |
Demonstrates consistent and confident ability in professionalism (punctuality, time- management may exceed 15 minutes, dress and ability to respond and handle questions reasonably) |
Demonstrates high proficient ability in professionalism (punctuality time- management well in 15 minutes, dress and ability to respond and handle questions well) |
Demonstrates highly accomplished ability in professionalism (punctuality time- management well in 15 minutes, dress and ability to respond and handle questions excellently) |
Demonstrates exceptional ability in professionalism (punctuality and time- management well in 15 minutes, dress and outstanding ability to respond and handle questions) |
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Identifying the role of quantitative research in modern marketing research and data analysis
Identifying the role of qualitative research in modern marketing research and data analysis
Understanding correlation, regression and time series
Logic argument in discussing the connections of concepts as detailed in the assignment tasks.
Use the range of course and other materials to support the arguments
Providing examples of good practice taken from course work and exercises of questionnaire design, discussion guide, correlation and regression and time series
Evaluating issues surrounding the analysis techniques with specific reference to Big Data and its use in modern business decision making
Recommending how data could be collected and used more effectively to make more informed business
Presentation and reference skills
Professionalism
