MG413 Data insights for Business Decision Making Individual Report Example

Published: 18 Sep, 2025
Category Report Writing Example Subject Management
University Buckinghamshire New university Module Title MG413 Data insights for Business Decision Making
Word Count 3500 words
Assessment Title Individual Report on Strategic Marketing

MG413 About This:

This Report Bullitt Group is a British electronic manufacturing company that is known for becoming the most advanced mobile satellite messaging platform in the world and selling rugged phones (Bullitt, 2024). Bullitt Group has also launched its latest rugged phones in the market “Motorola Defy 2” that have both durability and advanced features to cope with poor conditions.......More

Table of contents

1.0 Introduction and Product Description

  • 1.1 Description
  • 1.2 Rationale

2.0 Analysis of the Market

  • 2.1 Key Market Trends
  • 2.2 Key Competitors and their Positions
  • 2.3 Current customers’ attitudes in this market
  • 2.4 Identifying Relevant Issues and Opportunities

3.0 Segmentation, Targeting, And Positioning

  • 3.1 Segmentation and Targeting
  • 3.2 Positioning

4.0 Recommended Extended Marketing Mix

  • 4.1 Product:
  • 4.2 Pricing Strategy:
  • 4.3 Promotional Strategy and Distribution Strategy:
  • 4.4 People, Process, and Physical Evidence

5.0 A Discussion of Implementation Issues

References

   

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