MAR027-3 Continuing Professional Development Assignment Brief 2026/27 | UoB

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Published: 04 Nov, 2026
Category Assignment Subject Marketing
University University of Bedfordshire Module Title MAR027-3 Continuing Professional Development

MAR027-3 Continuing Professional Development 

Assessment deadline Marks and feedback
To be submitted Before 10 a.m. on: 20 working days after deadline (L3,4, 5,6 and 7)

 

15 working days after deadline (block delivery)
06/11/2026 Click or tap to enter a date.
Please note, for Exams the date is arranged centrally aligned to the academic calendar. Exams timetables will be released 6 weeks before the exam period.

 

Key assignment details
Unit title & code Continuing Professional Development MAR027-3
Assignment number & title Assignment 1:  Portfolio

Assignment type (including exams)

Clearly indicate if an exam

Portfolio
Weighting of assignment 40%

Size or length of assessment or exam duration Clearly indicate if an exam

The word-limit for the assignment is 1,200 words (+/- 10%). This does not include the title page, executive summary, table of contents, reference list and appendices.
Use of generative AI NOT Permitted
Use of self-plagiarism NOT Permitted

 

Understanding the assignment brief
Assignment brief to be discussed during an in-class session with students within the first 2 weeks of the unit.

Click or tap to enter a date.

Week 6

  Enter link on the BREO shell

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Completing your assignment

What am I required to do in this assignment?
Portfolio Brief: Formative Assessments and Professional Development

This portfolio is based on formative assessments, including exercises and psychometric tests undertaken throughout the semester. These materials must be placed in the appendix.

The central focus of the portfolio is your reflection on the KSAAs (Knowledge, Skills, Abilities, and Attitudes) you have developed through lectures, participation in practical sessions, and feedback received from tutors, peers, family, and friends. You may also include insights gained from current or past work experience.

Importantly, the entire portfolio must be linked to a real job advertisement for an entry-level managerial or graduate role relevant to your field. The advertisement must be included in the appendix, either as a working link or a screenshot, to demonstrate the relevance of your self-assessment and reflections to the job market.

There is no single correct structure for your portfolio, but the following framework is recommended:

1. Introduction

State your objectives and provide background information about yourself.
Explain the importance of Continuing Professional Development (CPD).
Outline how this portfolio will help you develop an Extraordinarily Realistic Self-Image (ERSI).
Briefly introduce the job advertisement you are targeting.

2. Main Body

Provide an in-depth analysis of your self-assessment findings.
Include reflections based on:
Feedback from others (e.g., Johari Window)
Results from psychometric tests and self-assessments (e.g., MBTI, Belbin, etc.)
Link your KSAAs and behaviours to the job requirements stated in the advertisement.
Reflect on your actions during practice sessions, and evaluate them using relevant psychological or management theories and concepts.

Demonstrate how these reflections contribute to building your ERSI.

3. Conclusion

Summarise your key findings and the main outcomes of your reflective analysis.

4. Recommendations (Optional)

Suggest next steps for your personal and professional development, especially in relation to the job you are targeting.

5. References

Ensure all sources, theories, and test instruments are appropriately paraphrased and cited using an academic referencing style (e.g., APA, Harvard).

6. Appendix

Include:

All formative assessment exercises and test results.
The job advertisement (either as a link or a screenshot).
Any other supporting documentation referenced in the portfolio.

Note: You must ensure that all work is original, paraphrased, and properly referenced to maintain academic integrity.

What do I need to do to pass? How do I achieve a good grade?

To be completed by the unit coordinator supported by relevant staff facing Academy guidance

The Unit Information Form states the Threshold Expectations that inform both you and markers what is the minimum needed to be demonstrated to pass the assessment. They should, therefore, answer the question "What do I need to do pass?”. During the assessment introductory session, you should be given the opportunity to check your understanding of the threshold statements and what you need to do to surpass them.

The assessment marking criteria listed below show how your work is assessed. The assessment criteria are informed by the unit’s learning outcomes and the assessment task. Carefully reading the assessment criteria should help you understand the aspects that will be used to judge your progress and achievement of the learning outcomes and offer guidance on “how do I achieve a good grade”.

In order to pass Assessment 1 you will need to:

  • Demonstrate your understanding of CPD and your justification for self-renewal (CPD)
  • Evaluate and provide an account of your current KSAAs (Knowledge, Skills, Abilities, Attitudes)

 

 

 70%+

(1st Class)

60-69%

(2:1)

50-59%

(2:2)

40-49%

(3rd Class)

Threshold Standard

30-39%

(Fail)

0-29%

(Fail)

1

Knowledge

Broad and critically evaluative knowledge of yourself evaluated through relevant theories and concepts. In-depth and accurate understanding

Very clear and appropriate focus. Very insightful discussion and original, inspirational thinking.

Broad knowledge of yourself evaluated through relevant theories and concepts.  Thoughtful and accurate understanding

Clear and appropriate focus. Thoughtful discussion that shows independent thinking.

Fairly broad knowledge of yourself evaluated through relevant theories and concepts. Mostly accurate understanding.

Quite clear focus but sometimes strays from the topic. Logical and coherent discussion of concepts and issues, but limited originality.

Piecemeal knowledge of yourself evaluated through relevant theories and concepts. Some noticeable misunderstandings and/or inaccuracies.

Rather confused focus that quite often strays from the topic. Limited discussion of concepts and issues.

Limited knowledge presented. No links between theories and practice.

Failure to make links   between theories and practice.

Use of ideas and/or words   of others and of attribution that is incomplete and/or inaccurate

Unrelated frameworks used.

2

Analysis

Comprehensive analysis of yourself and related concepts and ideas. Evidence based argument demonstrating an excellent understanding of yourself, theory and/or practice. Statements of ‘fact’ and personal belief supported by citations from an extensive range of appropriate up to date third party sources, research and relevant literature.

Insightful, comprehensive evidence given within knowledge, skills, abilities and attitudes.

Variety of examples given from academia, work and extracurricular activities.

Good analysis of yourself and related concepts and ideas. Appropriate evidence-based argument demonstrating good understanding of yourself, theory and/or practice. Statements of ‘fact’ and personal belief reinforced by citations from an appropriate and broad range of third-party sources, research and relevant literature.

Consistent evidence given within knowledge, skills, abilities and attitudes.

Adequate variety of examples from academia, work & extracurricular activities.

Satisfactory analysis of yourself and some appropriate concepts. Some evidence-based argument demonstrated which draws on findings about yourself, theory and/or practice. Statements of ‘fact’ and personal belief reinforced by citations from an appropriate, but limited, range of third-party sources, research and relevant literature.

Adequate evidence given within knowledge, skills, abilities and attitudes. Limited variety of examples from academia, work and extracurricular activities.

Limited analysis. Lacks enough evidence-based argument. Limited reference to findings about yourself, theory and/or practice or used inappropriately. Statements of ‘fact’ and personal belief insufficiently reinforced by citations from appropriate third-party sources, research and relevant literature.

Satisfactory evidence given within knowledge, skills, abilities and attitudes. Limited variety of examples given.

Attempted analysis but not completed, without conclusions. Irrelevant discussion.

3

Presentation

The discussion presented is produced in strict conformity with the guidelines contained in the assignment brief. The text is wide-ranging, the style mature, the approach measured, the presentation reader friendly. The overall presentation of the discussion is articulate, lucid, structurally sensible and mature in expression. The references are organised conscientiously and comprehensively. Though the discussion presented is generally systematic, there are improvements that the student should have implemented, for example, over-long and discursive paragraphs or too short and fragmented paragraphs which render some pages not reader friendly.

Though the discussion presented is reasonably systematic, there are improvements that the student should have implemented, for example, over-long and discursive sections/paragraphs or too short and fragmented sections/paragraphs which render some pages not reader friendly. There is scope for the work to be better organised. 

Fragmented and   incoherent organisation; inaccurate or incomplete referencing. Little or no organisation of information; referencing is   either missing or inaccurate.

4

Persuasion

Very advanced and persuasive arguments based on a firm foundation from the question through to the conclusions constructed. Advanced and persuasive arguments based on a firm foundation from the question through to the conclusions constructed. Precise and persuasive arguments based on a firm foundation from the question through to the conclusions constructed. Reasonable and academically sound language and formatting. Inaccurate or inarticulate English; meaning is of   sometimes unclear. Poor standard of English; meaning is unclear.

Additional information

How does this assignment relate to ‘my learning in this unit and help me develop knowledge and skills that I will need for my future?

“How does this assignment relate to what we are doing in the scheduled sessions” - To be completed by the unit coordinator.

Within the University of Bedfordshire, graduate competencies refer to the skills, knowledge, attributes, and abilities that individuals are expected to possess upon completing their education at the graduate level. Our graduate competencies are the fundamental building blocks in preparing you for the future world of work. They form the foundation for learning outcomes within and beyond your course. They are relevant for every subject, and you can work towards them in different ways, so that you can attain and benefit from them even if you have lots going on outside university. These competencies will be integrated across your course and units.

What should I be aware of when preparing my work? How and where should I submit my work? (May need WISEflow info for exams)

To submit assignments at the University of Bedfordshire, you will typically use the BREO (Bedfordshire Resources for Education Online) platform. Within BREO, locate the specific assessment you need to submit, and then follow the instructions provided to upload your work.

The University has produced a guide that is designed to help you understand the processes we use to deliver and manage assessment-related processes, what support is available to you and how we agree and approve your results. It also provides you with an explanation of the codes we use when we issue results and transcripts.

When submitting work for assessment, you must ensure that it is all your own work. Failure to do this could result in sanctions, including removal from your course. The Academic Integrity Resource (AIR) has been designed to introduce you to academic integrity and how to demonstrate this during your studies. Remember to use the self-help resources to support your skills in academic writing. You could also Improve your assignment grades by accessing free university support to develop a wide range of relevant and valuable academic skills.

For exams, you should familiarise yourself with the guidance information available here: https://www.beds.ac.uk/exams/

Practice exams can be taken for all exam types before exams week.  Please see section Prepare for your exam.

Generative AI is not to be used in this assessment. Please check  this link, to gain information on ethical use of AI

Self-plagiarism, a student copying material from another assignment they have submitted, is explicitly forbidden in this assignment. Students are not allowed to submit their own previous work or a significant proportion of it (self-plagiarism is not permitted).

 

Working on your MAR027-3 Continuing Professional Development Portfolio at the University of Bedfordshire? Workingment offers academic guidance to help you understand CPD, self-assessment, Knowledge, Skills, Abilities and Attitudes (KSAAs), psychometric test results, feedback from others and reflective practice. Get guidance on analysing your strengths and weaknesses, applying management and psychological theories, linking your skills to a graduate or entry-level managerial job advertisement, and developing an Extraordinarily Realistic Self-Image (ERSI). Our Assignment Help UK services also cover portfolio structure, critical analysis, recommendations and academic referencing. Get subject-specific guidance through our Marketing Assignment Help services and prepare your assignment with confidence.

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