LUBS5440M Sales Promotion and Sponsorship Coursework Assignment Sem 2

LUBS5440M Task: 

In this task, you'll assume the role of a member of the marketing team for Leeds  Festival (www.leedsfestival.com). Your objective is to create a video presentation persuading a brand of your choice to sponsor the festival. Your pitch should focus on leveraging relevant theories and concepts that have been taught within this module to build a compelling, well-supported argument for the brand to consider sponsoring the Leeds Festival. 

NB: Your choice of brand should be guided by the theories covered in this module. Select a brand that stands to gain clear advantages from sponsoring the Leeds Festival while also benefiting the festival in return. 

Your presentation needs to cover two key aspects: (i) explain why Leeds Festival is an ideal property for the chosen brand to sponsor, and (ii) propose a specific activation activity that the brand could implement to maximise their return on investment from the sponsorship. 

The structure and content of your presentation should be in line with, and guided by, the concepts taught in this module. 

Marking Criteria for the video presentation of LUBS5440M:

• Selection of Brand - 20% 
• How suitable is the selected brand and how strong is the rationale provided within the presentation for the selection. 
• Strength of Recommendations - 35% 
• How compelling, relevant, realistic and actionable the proposal is to the brand. 
• Academic Support – 35% 
• Reference to academic concepts to underpin the content of the presentation. 
• Quality of video presentation – 10% 
• Clear structure
• Quality and appropriateness of the supporting materials 
• Engaging to watch 
• Time constraints respected

You are required to submit your video through Gradescope.