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Talk to an Expert| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Singapore University of Social Science | Module Title | LOG206 Transport Management and Technology |
| Word Count | 600 Words |
|---|---|
| Assessment Type | GBA |
| Academic Year | January 2025 Semester |
[Note: Parts of the following case were created for this GBA only]
TWG (https://twgtea.com/sg/en) is a Singaporean luxury teahouse chain offering tea products locally and internationally. Analyse information below for transport routing and optimisation options for the company.
Based on 2025 data, the average travel time and demand for tea boxes across 5 teahouses in Singapore is as follows:
Deliveries are conducted once a month between 8:30 am and 12:30 pm, and the company’s vehicle capacity is 50 boxes.
(a) As TWG’s transport planner, compute the subsequent transport routing innovatively.
(25 marks)
(b) TWG wants to leverage AI to optimise its transport operations. In your opinion, at which level of transport optimisation does/can AI have the biggest impact on the company? Propose one specific AI-driven idea or strategy at the selected level of optimisation and explain how it would enhance transport efficiency for TWG. Discuss the advantages and challenges in implementing them. Support your answer with relevant examples and references.
(15 marks)
Total word count should preferably NOT exceed 600 words for this question (excluding calculations, figures, tables, in-text citations, and references if any). Generic answers will not be considered, provide reasons and justifications where applicable.
Review a logistics company that you are familiar with and identify a transport innovation that the company has adopted or is in the process of adopting. You can select from the following list or based on the latest developments.
Your discussion should avoid generalities and offer a clear rationale for your choices/suggestions. Support your arguments with relevant references and examples. Please present:
(40 marks)
Total word count should preferably NOT exceed 600 words for this question (excluding figures, tables, in-text citations, and references if any).
Marks awarded to your assignment are based on the following guidelines:
| Criteria | Exceeds Expectations (75-100) | Meet Expectations (50-74) | Needs Improvement
(0-49) |
| Understanding and
Application of Concepts |
Demonstrates comprehensive understanding of key concepts; applies them accurately and consistently in a variety of contexts.
Connections are clearly articulated and insightful. |
Demonstrates adequate understanding of concepts; applies them in a generally accurate way. Some connections may lack depth or clarity. | Demonstrates limited or flawed
understanding; misapplies concepts or fails to make relevant connections. Work lacks coherence. |
| Analysis and Critical Insights | Demonstrates advanced analytical thinking; offers original and perceptive insights; recognizes complexity and nuances in issues. Evaluations are wellsupported. | Demonstrates basic analytical thinking; some insights are offered but may be surface-level or inconsistent. Evaluations may lack depth or full justification. | Demonstrates minimal analysis; tends to describe rather than critically evaluate. Insights are simplistic or absent. |
| Problem
Solving and Innovation |
Generates creative and effective solutions to complex problems; shows flexibility in thinking and willingness to explore alternative approaches. | Generates workable solutions to common problems; demonstrates basic reasoning and occasional creativity. Tends to rely on conventional approaches. | Struggles to identify viable solutions; responses are often simplistic, incomplete, or lack logic. Little evidence of innovation. |
| Independent Research and Use of Sources | Conducts thorough independent research using diverse, credible sources; integrates evidence seamlessly and critically; adheres to citation standards. | Conducts sufficient research using mostly relevant sources; integration and citation of evidence is generally accurate but may lack critical synthesis. | Demonstrates minimal independent research; uses few or unreliable sources; integration is weak or inappropriate; citations may be missing or incorrect. |
| Criteria | Exceeds Expectations (75-100) | Meet Expectations (50-74) | Needs Improvement (0-49) |
| Quality of Writing | Highly original, error- free writing with accurate use of terminology and APAcompliant citations. | Competent writing with minor errors; some use of terminology and mostly correct citations. | Unclear or error-prone writing; limited terminology use and poor or missing citations. |
| Quality of Presentation | Clear, logical, and wellformatted presentation with properly annotated visuals that follow APA Style guidelines. | Generally clear with some formatting or visual annotation issues; mostly follows APA Style. | Disorganised or unclear; poor formatting, missing visuals, or non- compliance with APA Style. |
Notes:
* Reports with high Turnitin similarity and/or AI-writing percentage, especially when the matching content is not cited and referenced, can attract further penalties.
** See https://apastyle.apa.org/style-grammar-guidelines for tutorials and webinars on the APA formatting and style guidelines. See also Purdue University’s Online Writing Lab https://owl.purdue.edu/ for information on APA formatting and style guide.
—- END OF ASSIGNMENT —-
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