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Talk to an Expert| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | University of Wales | Module Title | LCMB7024 Marketing Management |
| Word Count | 2,500 words (± 10%) |
|---|---|
| Assessment Type | Assignment 1 |
| Assessment Title | Assessment Component 1: Marketing Information Systems |
| Student name: | Student ID number: | ||
| Programme: | Master of Business Administration | ||
| Module: | Marketing Management | ||
| Module code: | LCMB7024 |
Contribution to Overall Module Assessment (%): |
50% |
| Lecturer: |
Laila Maazouz (London) Taonga Kaonga Sobere Snithers (Birmingham) |
Internal Verifier: | Vasilios Tavlaridis Hoang Nguyen |
| Assignment Title: | Assessment component 1: Marketing Environment Analysis |
Word count (or equivalent): |
2,500 Words (± 10%) |
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Submission deadline: |
13th November 2026 by 2 PM |
Return date of provisional marks & written feedback: |
11th December 2026 |
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Submission method: |
All written assessments, where practical and possible, must be submitted via Turnitin unless otherwise instructed by the Lecturer. (Please DO NOT put this assessment specification into Turnitin or it will match many similarities with other students’ submissions.) Alternative submission method (if applicable): Late submission of the assessment will result in a late penalty mark:. Work which is submitted up to 1 week late will be capped at 50% for the first attempt and will be awarded a mark of 0% for re-assessment. Late submission penalties may be lifted only if there is an approved extenuating circumstances claim. Work submitted more than 1 week late will be considered as a non-submission and will not be marked. The work may be considered as a submission for reassessment if offered by an Examining Board or if there is an approved extenuating circumstances claim. |
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Academic honesty / referencing: |
Academic honesty is required. In the main body of your submission you must give credit to authors on whose research and ideas your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have used, cited or quoted in order to complete this assessment. | ||
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Work over the word limit: |
To support fairness and good academic writing, each assessment has a set word limit. It’s important that you stay within this limit. The word limit helps ensure:
If You Go Over the Word Limit If your work exceeds the word limit, the following penalties will normally apply. These deductions cannot take your mark below the pass mark for the module. Amount Over Limit Penalty Applied Up to 10% over No penalty 10%–25% over 5 mark deduction or reduction to the capped mark (whichever is the smaller penalty) 26%–50% over 10 mark deduction or reduction to the capped mark (whichever is the smaller penalty) Over 50% Mark capped at the pass mark Examples (Postgraduate):
If You Are Under the Word Limit If your work is significantly under the word limit, you may lose marks because your submission may not contain enough detail to meet the learning outcomes. Feedback If a word-limit penalty is applied, this will be stated clearly in your feedback, along with the reason. |
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Upon the successful completion of this module, the student should be able to:
LO1: Critically appraise key marketing activities and the contribution of the marketing department to the organisation;
LO2: Anticipate and critically evaluate future developments in the field of marketing, especially through technology
Purpose of the assessment:
Students are expected to demonstrate an understanding of how to analyse the marketing environment in order to identify key market opportunities and challenges. This analysis is fundamental before developing growth strategies for a company and applying relevant frameworks such as Porter’s Generic Strategies or the Ansoff Matrix.
Description:
The metals and mining sector is responsible for approximately 25% of the reported greenhouse gas emissions produced by the world’s 12,000 largest companies. Major firms such as Codelco (Chile), Tata Steel (India), and BHP (Australia) are increasingly investing in lower-carbon products and cleaner production technologies in response to stakeholder pressure, regulatory demands, and global sustainability expectations. As these organisations transition toward more sustainable practices, effectively communicating their evolving environmental strategies becomes critical (Kotler et al., 2024, pp. 115-117).
Source: Kotler, P., Armstrong, G., Harris, L.C. and He, H. (2024) Principles of marketing. 19th edn. Harlow: Pearson.
Marketing Environment Analysis (40%) – 1,200 words Select one major metals or mining company (e.g., BHP, Tata Steel, Codelco) and critically analyse three external marketing environment actors influencing its transition toward lower-carbon products. Your analysis must focus strongly on the Environment actor, while also incorporating another relevant actor.
Strategic Growth and Competitive Positioning (40%) – 800 words Building on your environmental analysis, recommend a strategic growth approach for the company using the Ansoff Matrix. You must propose how the organisation can achieve competitive advantage while transitioning to a lower-carbon business model.
Managerial and Professional Reflection (20%) – 500 words Reflect on the key decisions made throughout this report as if presenting to senior leadership. Consider questions such as why you selected your company, your choice of environmental actors, and your growth strategies.
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Reflect on the limitations of your analysis. Consider questions such as what gaps existed, and what additional information would a real consultant seek before finalising their recommendations.
NOTE: The guidance offered below is linked to the five generic assessment criteria overleaf.
1. Engagement with Literature Skills
Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set; you should make use of scholarly reviews and primary sources, as appropriate (for example, refereed research articles and/or original materials appropriate to the discipline). You should provide evidence that you have accessed a wide range of sources, which may be academic, governmental and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites. You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly. Any sources you use should be current and up-to-date, mostly published within the last five years or so, though seminal/important works in the field may be older. You must provide evidence of your research/own reading throughout your work, using correctly a suitable referencing system, including in-text citations in the main body of your work and a reference list at the end of your work.
Guidance specific to this assessment:
2. Knowledge and Understanding Skills
At level 7, you should be able to demonstrate a systematic understanding of knowledge, and a critical awareness of current problems and/or new insights, much of which is at, or informed by, the forefront of your academic discipline, field of study or area of professional practice, with a comprehensive understanding of techniques applicable to your own research or advanced scholarship. Your work must demonstrate your growing mastery of these concepts, principles, current challenges, innovation and insights associated with the subject area. Knowledge relates to the facts, information and skills you have acquired through your learning. You demonstrate your understanding by interpreting the meaning of the facts and information (knowledge). This means that you need to select and include in your work the contemporary concepts, Page 6 of 15 techniques, models, theories, etc. appropriate to the task(s) set. You should be able to explain the theories, concepts, etc. meaningfully to show your understanding. Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding; ideally, each should be complete and detailed, with comprehensive coverage.
Guidance specific to this assessment:
3. Cognitive and Intellectual Skills
You should be able to: evaluate critically current research and advanced scholarship in the discipline; evaluate methodologies and develop critiques of them and, where appropriate, to propose new hypotheses; deal with complex issues both systematically and creatively to make sound judgements in the absence of complete data. Your work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down into parts, make inferences, compile, compare and contrast information. This means not just describing what! But also justifying: Why? How? When? Who? Where? At what cost? At all times, you must provide justification for your arguments and judgements. Evidence that you have reflected upon the ideas of experts within the subject area is crucial to you providing a reasoned and informed debate within your work. Your choice of methodologies to gather data and information must be rigorously defended. Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments using data and concepts. Sound, valid, persuasive conclusions are necessary and must be derived from the content of your work. Where relevant, alternative solutions and recommendations may be proposed.
At level 7, you should be able to demonstrate originality in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the discipline. This includes acting autonomously in planning and implementing tasks at a professional or equivalent level, originality in tackling and solving problems, and decision-making in complex and unpredictable contexts or situations.
You should be able to demonstrate mastery of the leading edge subject-related concepts and ideas as they relate to real world situations and/or particular contexts. How do they work in practice? You will deploy models, methods, techniques, and/or theories, in those contexts or circumstances, to assess current situations, perhaps to formulate plans or plausible, justifiable recommendations to solve problems, or to propose new models, or to create artefacts, which may be innovative and creative, thereby demonstrating your understanding of how the boundaries of knowledge are advanced through research and/or application. This is likely to involve, for instance, the use of real world artefacts, examples and cases, the application of a model within an organisation and/or benchmarking one theory or organisation against others.
Guidance specific to this assessment:
5. Transferable Skills for Life and Professional Practice
Your work must provide evidence of the qualities and transferable skills necessary for postgraduate-level employment in circumstances requiring sound judgement, personal responsibility and initiative in complex and unpredictable professional environments. This includes demonstrating: the independent learning ability for continuing professional development to advance existing skills and acquire new competences of a professional nature that will enable you to assume significant responsibility within organisations; that you can initiate and complete tasks, projects and procedures, whether individually and/or collaboratively, to a professional level; that you can use appropriate media to effectively communicate information, arguments and analysis in a variety of forms for a variety of audiences; fluency of expression; clarity and effectiveness in presentation and organisation. Work should be coherent and well-structured in presentation and organisation.
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