Brand and Media Management CW2 Integrated Marketing Communications Plan | UCB

ASSIGNMENT TASK:

As a result of your brand audit analysis for CW1, you, the “Brand Manager,” are now tasked to create an integrated marketing communications plan, to increase long - term brand equity, in the UK for your chosen brand case study from CW1. Your presentation will underscore the pivotal role of digital media in effectively conveying brand messages to consumers, ensuring the brand thrives and maintains an esteemed position in light of digital competition.

LEARNING OUTCOMES:

• Learning Outcomes are what the student needs to demonstrate after completing a module. An assessment is a way in which students can demonstrate their achievement of these Learning Outcomes. Learning Outcomes are NOT the same as the assignment task.
• Explain the concept of branding and the role of media detailing key business and consumer benefits
• Propose a creative digital integrated marketing communications (IMC) media plan to increase brand equity.