University College Birmingham Assignment Briefs & Essays

2160 CW2: Explain the concept of branding and the role of media, detailing key business and consumer benefits. Propose a creative digital integrated marketing communications (IMC) media plan to increase brand equity.

2098: Demonstrate an understanding of Big Data within a retail context. Evaluate relevant Big Data frameworks and tools. Independently obtain and analyse a dataset containing at least two years of relevant data for the chosen retail company.

2167: The purpose of this assignment is to give you an appreciation of the complexity of triage diagnostics. Experience in this field comes from obtaining skills through observation and asking questions; it can take many years to become a good triage diagnostician.

As a Brand Manager you are tasked to undertake a Brand Audit to improve brand equity for a brand in the United Kingdom.

SOCW (2139) Assignment: Having completed your pitch (Assignment 1) you will write a Personal Development Action Plan based on your experience utilising Jasper (2013) ERA (Experience, Reflection, Action) model of reflection and recommend three priority areas to further develop your skills and attributes based on your presentation skills.