CRN 19844 PPAD in Sport Management Level 4 Module Handbook Sem 1, 2026

Published: 29 Dec, 2025

Category	Assignment	Subject	Management
University	Leeds Beckett University (LBU)	Module Title	CRN 19844 PPAD in Sport Management

CRN 19844 PPAD in Sport Management Module Handbook

Introduction from the Module Leader

Welcome to the Personal, Professional, and Academic Development (PPAD) module. The purpose of this module is to support the early engagement in, and development of personal, academic and employability skills. This module provides you with an introduction to the skills and knowledge required on the Sport Business Management and Sport Marketing degree courses. It provides you with a solid foundation for the rest of your studies. You will be supported to understand good academic practice and develop your study skills. The module also focuses on developing core skills for a career in Sport Business Management and Sport Marketing such as teamwork, communication and leadership, in addition to getting you to begin the process of career planning. The module therefore underpins everything else you will study whilst at Leeds Beckett University and provides you with a basis to develop your employability to an excellent level.

The activities and content of PPAD are designed to complement your other modules at Level 4, therefore helping you achieve better success across all of the core modules. Beyond this the range of skills that you develop in this module will give you the platform on which you can progress your career development and research skills at Level 5.

Module Aims

This module aims to support students’ transition into and through a university degree. More specifically, it aims to:

Help students develop independence, initiative and personal responsibility in the learning process
Introduce students to the provisional nature of knowledge and the implications for approaches to studying and learning
Introduce students to research and study skills (reading, collecting, analysing and interpreting complex information)
Develop students’ skills in communicating their work effectively within a university setting.
The module will support an early assessment point to facilitate good study practices. The module is strategically aligned to the Academic Adviser programme with Academic Advisers delivering small group content to their advisees.

Module Learning Outcomes

Develop key academic skills and attributes within the context of Sport Business Management or Sport Marketing degree.
Develop an appreciation of personal attributes, strengths and weaknesses in relation to career aspirations.
Develop an understanding of skills for sport business and sport marketing industries, particularly creativity, enterprise, research, teamwork, communication and leadership.
Develop a basic understanding of research techniques in sport business and sport marketing.

Module Learning Activities

Indicative Module Content and Learning Activities:

Lectures will be used to introduce key themes and topics.
Seminars and workshops will be used to develop student understanding of topics and develop practical skills e.g. literature searching and provide opportunities for students to learn in different groups and different environments.
Practical sessions and tutorials will focus on developing transferable skills such as creativity, enterprise, communication, teamwork and leadership.

Students are expected to:

Attend and participate in lectures, seminars, workshops, tutorials and practical sessions.
Be self-motivated and be independent learners completing formative assessments when directed and undertaking independent learning tasks as directed by staff including volunteering opportunities.
Undertake and engage with self-reflection and self-audits as tools for personal development and career planning.
Read academic books and journals to further their knowledge and learning

Weekly Schedule

Semester 1

Week Commencing Date	Lecture	Seminar	Assessment Focus
22/09/2025	Introduction to Module Assessments Overview Skills required to work in Sport Management	Personal Development Time Management Activity Organisation Discussion Understanding your learning style	Assessment 1 - Skills Audit and Study Smart
29/09/2025	Academic Good Practice & Searching for Literature How to submit your skills audit	What skills do you have? Goal setting Academic Good Practice and Learning to search for literature.	Assessment 1 - Skills Audit and Study Smart
06/10/2025	Critiquing Literature & Developing Arguments	Careers in Sport Management LinkedIn profile building. Searching the job market.	Assessment 1 - Skills Audit and Study Smart
13/10/2025	Research in Sport Management: Primary & Secondary Research Harvard Referencing and Plagiarism	Research to inform practice. Referencing in Practice. Assessment 2 support.	Assessment 2 – Research Methodologies Case Study
	ASSESSMENT 1 SKILLS AUDIT DUE MONDAY 13^TH OCTOBER 2025 BY 12 NOON
20/10/2025	Research in Sport Management: Quantitative & Qualitative Methods	Quantitative and Qualitative Research Skills	Assessment 2 – Research Methodologies Case Study
27/10/2025	ENRICHMENT WEEK
03/11/2025	Presentation Skills	Mock Presentations Peer Feedback Group Reflection Improvisation Exercises	Assessment 3 – AI Essay Critique
	ASSESSMENT 2 RESEARCH CASE STUDY DUE MONDAY 3^rd NOVEMBER BY 12 NOON
10/11/2025	Essay Planning Academic Writing Skills	Action Planning/Essay Development	Assessment 3 – AI Essay Critique
17/11/2025	Reflective Skills Critical Analysis Artificial Intelligence	Reflection in Practice Use of Artificial Intelligence	Assessment 3 – AI Essay Critique
24/11/2025	Utilising Feedback	Case study analysis Peer feedback exercises Feedback plan Overcoming emotional barriers	Assessment 3 – AI Essay Critique
01/12/2025	Introduction to PPSI Module	Planning for Placement
08/12/2025	Assessment 3 Support	Assessment Tutorials
ASSESSMENT 3 ESSAY DUE THURSDAY 8^TH JANUARY 2026 BY 12 NOON

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Assessment

Assessment Summary

Assessment 1

Assessment Method:	Portfolio (20%)	Re-assessment Method:	Portfolio (20%)
Word count:	500 words	Word count:	500 words
Assessment Date and Time:	13/10/25 by midday	Re-assessment Date and Time:	17/03/2026
Feedback Method:	Written online	Feedback Method:	Written online
Feedback Date:	10/11/25	Feedback Date:	14/04/2026
Learning Outcomes Assessed:	1,2,3,4	Learning Outcomes Assessed:	1,2,3,4

Assessment 2

Assessment Method:	Portfolio (20%)	Re-assessment Method:	Portfolio (20%)
Word count:	500 words	Word count:	500 words
Assessment Date and Time:	13/10/25 by midday	Re-assessment Date and Time:	17/03/2026
Feedback Method:	Written online	Feedback Method:	Written online
Feedback Date:	10/11/25	Feedback Date:	14/04/2026
Learning Outcomes Assessed:	1,2,3,4	Learning Outcomes Assessed:	1,2,3,4

Assessment 3

Assessment Method:	Portfolio (60%)	Re-assessment Method:	Portfolio (60%)
Word count:	1000 words	Word count:	1000 words
Assessment Date and Time:	08/01/26 by midday	Re-assessment Date and Time:	17/03/2026
Feedback Method:	Written online	Feedback Method:	Written online
Feedback Date:	05/02/26	Feedback Date:	14/04/2026
Learning Outcomes Assessed:	1,2,3,4	Learning Outcomes Assessed:	1,2,3,4

Indicative Inclusive Assessment Information:

Students will be required to engage in a series of formative assessments, aligned to specific teaching and learning activities throughout the module. These will include the timely completion of related self-audits, reflections, writing exercises and presentations, concluding with a summative action plan of future priorities and planned behaviours.

Assessment 1 – Portfolio - Skills Audit (20%) (500 words)

You are required to write a 500-word critique of a completed skills audit.

Assessment 1 instructions:
Complete one skills audit. Templates for skills audits can be found under the ‘Assessment 1 Materials’ tab on MyBeckett.

Task 1: Review Your Current Skills (200 words)

Based on the results of your skills audit, provide a brief overview of the skills you identified as strengths. For each strength, explain how you have developed these skills and give real-life examples from your previous experiences (e.g. school, work, extracurricular activities, volunteering). Highlight any specific successes or achievements that have resulted from these strengths.

Task 2: Identify Key Areas for Development (200 words)

Look at the skills in which you scored lower on your audit and identify at least two key areas for improvement. For each skill, discuss why you believe it needs development and how improving these skills will benefit your personal, academic and professional life. Mention any challenges or barriers that have prevented you from developing these skills so far.

Task 3: Set Developmental Goals (100 words)

Using the results of your audit, set two short-term and two long-term goals to improve the skills identified in Task 2. For each goal, describe the action(s) you will take to achieve it, including any resources or support available to you (Skills4Learning workshops, tutors, academic support services). Ensure that your goals are SMART (Specific, Measurable, Achievable, Relevant, and Time-bound).

Assessment 2 – Research Skills Case Study (20%) (500 words)

The research skills case study assessment examines the role of social media in fan engagement for sport organisations, focusing on the contrasting approaches and outcomes between them. By reviewing both quantitative and qualitative data, you will explore the relationship between an organisation’s social media following and engagement rates, as well as the differing fan experiences and perceptions. The case study encourages you to assess how sport organisations of different sizes utilise social media to build brand loyalty and drive revenue. Through this assessment, you will develop your research skills, learning to understand both quantitative and qualitative methods in real-world sport management scenarios.
The case study and supporting questions to answer will be provided in your lectures and seminars.

Assessment 3 – Use and Application of Artificial Intelligence in Sport Management

This assessment focuses on the role of AI in sport management and its ethical use in academic work. You will engage with AI-generated essays on the topic "How is conventional business different from sport business?" or “How is conventional marketing different from sport marketing”. You will assess their quality, reliability, and potential pitfalls. The assessment aims to help you develop an understanding of AI tools in both professional and academic contexts, while also reinforcing the importance of academic integrity.

Part 1 – Reviewing AI-Generated Essays (500 Words)

You will be provided with three AI-generated essays on the topic "How is conventional business different from sport business?" In this section, you will write a 500-word review, addressing the following:
The quality and depth of the content in the AI-generated essays.
The accuracy and relevance of the arguments presented.
The limitations or issues with using AI for academic writing, including potential ethical concerns.
Suggestions for improving the content through literature and deeper research.

Part 2 – Rewriting a Section Using Supporting Literature (500 Words)

In the second part, you will select one theme from one of the AI-generated essays and rewrite it in your own words. This rewritten section must be supported by relevant academic literature and explanation. The aim is to demonstrate an understanding of the subject matter and improve upon the AI-generated content using credible sources.
More detail and guidance on both parts will be provided in lectures and seminars.

Submission Guidance

This module requires you to submit your work online.
You MUST submit your work through MyBeckett using the link set up by the tutor. Receipt of your work will be recorded.

Your "Turnitin assignments" in MyBeckett are set up so that you can check your assignment as you submit it. This checking is done by creating a "Similarity Report". If this report shows that there are some problems with your work, such as un-cited quotations, you should be able to make corrections and re-submit the work again before the due date. More information about Turnitin is available online here: https://libguides.leedsbeckett.ac.uk/it_support/mybeckett/turnitin

Please note: Tutors will follow up any suspected breach of academic integrity found after the submission date as per University policy. Late penalties will apply as per University Regulations, section 3.12 https://www.leedsbeckett.ac.uk/our-university/public-information/academic-regulations/.

What should you do if you need extra time?

To support all students during assessment periods, the following flexibility measures are in place:
For practical assessments, live presentations, and timed online exams:

If you have a Declared Disability or Reasonable Adjustment Plan, adjustments will be made according to guidance from the Disability Support Team.
If you do not have such adjustments but are unable to complete your assessment on time, you must submit a mitigation application via MyHub with relevant evidence.
For written assessments and coursework
We understand at times, circumstances may affect your ability to submit, and there are ways to request extra time:

Circumstance	Submission Window	Penalty	Notes
Self-certifiable illness, learning disability, or other extenuating circumstance	Up to 5 working days late	❌ No penalty	Your Academic Advisor may follow up with you
Declared disability or Reasonable Adjustment Plan	Up to 10 working days late	❌ No penalty	No need to submit mitigation or extension request if you have a RAP or have declared a disability to the University
Authorised additional extension	Up to 10 working days late	❌ No penalty	Extension must be requested with evidence and approved via MyHub
No declared condition or approved extension	Beyond 5 working days	✅ Late penalty applies	You should submit a mitigation application with appropriate evidence if needed

Unsure About Your Eligibility?

Please contact the Disability Support Team to clarify your adjustment status or discuss support options.
Assessment Extensions and Graduation Timing
If you're requesting an extension, please note:

The final date to submit your work for marks to be considered at the June Examination Boards — and to be eligible for Graduation is 15 May 2026.
Submissions after this date (with approved extension or mitigation) will go to the July Reassessment Boards, which may delay your results and mean you are not eligible to attend Graduation this year.
All reassessment attempts will all be considered at the July Reassessment Boards and will mean you are not eligible to attend Graduation this year.

If this affects your plans, reach out to your Academic Advisor or the Course Administration team.

Assessment Details

Instructions to Students

Please read carefully the assessment and grade/marking descriptors overleaf:

Course Title(s):	BA (Hons) Sport Business Management and BA (Hons) Sport Marketing
Module Title:	Personal, Professional and Academic Development
Assessment Title:	Portfolio – Skills Audit
Level:	4
Weighting:	20%

Criteria and Weighting	100-86	85-70	69-60	59-50	49-40	39-30	29-15	14-0
	An exceptional evaluation of skills, with clear identification of strengths and areas for improvement. SMART goals are highly detailed and realistic, supported by a thorough action plan. Strong connections are made between current skills and future academic and professional contexts. The work is exceptionally organised, coherent and flawless in presentation.	An excellent evaluation of skills with clear identification of strengths and areas for improvement. SMART goals are well-developed and realistic, supported by a solid action plan. Clear connections are made between current skills and future development. The work is well-organised, coherent and contains few errors.	A very good evaluation of skills with very good identification of strengths and areas for improvement. SMART goals are clear but may lack depth, and the action plan is very good. Links to future development are present. The work is well-structured with minor issues in clarity or presentation.	A good evaluation of skills with good identification of strengths and areas for improvement. SMART goals and the action plan are good and present. Connections are made to future development. The work is clear but may have several issues with structure or presentation.	A satisfactory evaluation of skills with adequate identification of strengths and areas for improvement. SMART goals and the action plan are underdeveloped and lack clarity. Adequate connections to future development are made. The work has issues with organisation and presentation.	A limited evaluation of skills with minimal identification of strengths and areas for improvement. SMART goals and the action plan are incoherent or unrealistic. Connections to future development are largely absent. The work is disorganised and difficult to follow.	A very limited evaluation with little or no identification of strengths and areas for improvement. SMART goals and the action plan are largely missing. Connections to future development are absent. The work is unclear and contains numerous errors.	No meaningful evaluation of skills, goals, or action plan. No connections to future development are made. The work is incoherent, unstructured, and does not meet the basic requirements.

Course Title(s):	BA (Hons) Sport Business Management and BA (Hons) Sport Marketing
Module Title:	Personal, Professional and Academic Development
Assessment Title:	Portfolio – Research Skills Case Study
Level:	4
Weighting:	20%

Criteria and Weighting	100-86	85-70	69-60	59-50	49-40	39-30	29-15	14-0
	An exceptional review of basic research methods, with highly insightful conclusions. The case study responses demonstrate a thorough basic understanding of research methods and applies them excellently to the context of sport management. The recommendations are well-developed, realistic, and based on robust evidence. The work is exceptionally structured and clearly presented.	An excellent review of basic research methods, with clear and relevant conclusions. The case study responses show a strong basic understanding of research methods and applies them well to sport management. Recommendations are well-reasoned and based on solid evidence. The work is well-organised, coherent and contains few errors.	A very good review of basic research methods, with insightful conclusions. The case study responses demonstrate a very good basic understanding of research methods. Recommendations are very good but could be more detailed. The work is well-structured but may have minor issues in clarity or presentation.	A good analysis of basic research methods, though conclusions may be simple. The case study responses show a good basic understanding of research methods, with some inaccuracies or underdeveloped points. Recommendations are good but lack depth or evidence. The work is clear but may have some issues with structure or presentation.	A satisfactory analysis of basic research methods, though conclusions may be limited. The case study responses show a satisfactory basic understanding of research methods, with some inaccuracies or underdeveloped points. Recommendations are present but lack depth or evidence. The work is clear but may have several issues with structure or presentation.	A limited analysis of data, with minimal conclusions that lack clarity or relevance. The case study shows little understanding of research methods and is largely inaccurate or incomplete. Recommendations are largely absent or irrelevant. The work is disorganised and difficult to follow.	A very limited analysis of data with little or no relevant conclusions. The case study demonstrates very limited understanding of research methods, with numerous inaccuracies. Recommendations are absent or unrelated to the case. The work is unclear and contains numerous errors.	No meaningful analysis of data or conclusions. The case study demonstrates no understanding of research methods. Recommendations are completely missing, and the work is incoherent, unstructured, and fails to meet basic requirements.

Course Title(s):	BA (Hons) Sport Business Management and BA (Hons) Sport Marketing
Module Title:	Personal, Professional and Academic Development
Assessment Title:	Portfolio – AI in Sport Management
Level:	4
Weighting:	60%

Criteria and Weighting	100-86	85-70	69-60	59-50	49-40	39-30	29-15	14-0
Academic References are provided and correctly utilised using the Leeds Beckett Harvard Referencing format to integrate citations/references into the student’s work. A suitable academic reference list is also provided and justified by the work. (10%)	Able to cite with precision and reference an extended and comprehensive balance of secondary source types. Flawless Harvard style throughout the essay.	Able to accurately cite and reference a wide range and balance of secondary source types. Harvard style throughout the essay.	Harvard style, some minor inaccuracies / omissions. Very good list provided at the end and mainly accurate.	Harvard style, occasional inaccuracies / omissions. Good list provided at the end and mainly accurate.	Harvard style, but consistent inaccuracies / omissions. Basic list provided at the end and multiple inaccuracies / omissions	Harvard style, but major occasional inaccuracies / omissions. Poor list provided at the end and major inaccuracies.	Harvard style, major inaccuracies / omissions. Inadequate list provided at the end and major inaccuracies	Not in Harvard style and major inaccuracies / omissions. Very poor / no list provided at the end, major inaccuracies / omissions.
Review of AI Generated Essays (40%)	An exceptional critique with highly insightful review of the AI-generated essays. Identifies multiple strengths and weaknesses in the content, argumentation, and accuracy. Discusses ethical implications of AI in academic work with thorough examples. The critique is exceptionally clear and well-structured.	An excellent review with strong discussions on the AI-generated essays. Identifies clear strengths and weaknesses in the content, and discusses ethical considerations. The critique is well-organised, coherent, and contains few errors.	A very good review that provides very good discussions on the AI-generated essays. Identifies strengths and weaknesses but may lack some depth in certain areas. Ethical considerations are addressed. The work is well-structured but may have minor issues in clarity or presentation.	A good review that offers good insight to the AI-generated essays. Some strengths and weaknesses are identified, but the review may be underdeveloped or lack detail. Ethical considerations are briefly mentioned. The work is clear but may have some issues with structure or presentation.	A satisfactory review with limited discussion of the AI-generated essays. Strengths and weaknesses are somewhat vague or unclear, and ethical considerations are adequately addressed. The work has issues with organisation, clarity, or presentation.	A limited critique with minimal discussion. The discussion of strengths, weaknesses, and ethical concerns is largely absent or irrelevant. The work is disorganised and difficult to follow.	A very limited review with little or no relevant discussions. Ethical considerations are not discussed, and the review lacks coherence. The work is unclear and contains numerous errors.	No meaningful review provided. There is no review of the AI-generated essays, and ethical considerations are entirely absent. The work is incoherent and fails to meet basic requirements.
Rewriting Section of AI Essay (50%)	A highly detailed and insightful rewrite, demonstrating an exceptional understanding of the topic. The section is rewritten in the student’s own words with robust use of supporting literature. The work is exceptionally well-organised, clear, and flawlessly presented.	A well-developed and clear rewrite, showing an excellent understanding of the topic. The section is rewritten effectively with excellent use of supporting literature. The work is well-structured and free from errors.	A very good rewrite, showing a very good understanding of the topic. The section is rewritten in the student’s own words, though some areas may lack depth. Insightful discussions are present and could be developed further. The work is clear with minor issues in structure or presentation.	A good rewrite, showing a good understanding of the topic. The section is rewritten, though some areas may be underdeveloped or rely too heavily on the AI-generated content. Good use of supporting literature. The work is clear but may have some issues with structure or presentation.	A satisfactory rewrite, showing a basic understanding of the topic. The section is rewritten with minimal insight and sufficient supporting literature. The work has issues with organisation and clarity.	A limited rewrite, showing minimal understanding of the topic. The section is poorly rewritten with little or no supporting literature. The work is disorganised and difficult to follow.	A very limited rewrite, showing little or no understanding of the topic. The section is poorly rewritten with no supporting literature. The work is unclear and contains numerous errors.	No meaningful rewrite provided. The section is not rewritten in the student’s own words, and there is no use of supporting literature. The work is incoherent and fails to meet basic requirements.

Word Counts

The maximum word count for each assessment is stated above (includes everything except the Bibliography).
In order to ensure that students have a fair and equal opportunity to succeed, maximum word counts should NOT be exceeded. Assessments which exceed the maximum will have marks deducted proportional to the assessors’ calculation of the extent of advantage which might have been gained. For example, 10% of the mark achieved will be deducted from work which is 10% over the word count.

Academic Honesty

Academic honesty is a fundamental principle within the University and is strongly linked to good academic practice. All assessments must be submitted with due attention to issues of academic honesty, expression, and good academic practice, including clarity in grammar, semantics and syntax.

Any suspected breach of academic honesty will be investigated by the University and could have serious consequences on your studies. Breaches of academic honesty include (but are not limited to) plagiarism, self-plagiarism, collusion and contract cheating.

Feedback on Your Assessments

Feedback forms a large part of your learning experience and is vital to your personal and professional development.
Whatever your academic level, building on your feedback is vital. Noting and acting on feedback is key to independent learning, continued progress and long-term success.

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CRN 19844 PPAD in Sport Management Level 4 Module Handbook Sem 1, 2026

Introduction from the Module Leader

Module Aims

Module Learning Outcomes

Module Learning Activities

Weekly Schedule

Assessment

Assessment 1

Assessment 2

Assessment 3

Indicative Inclusive Assessment Information:

Assessment 1 – Portfolio - Skills Audit (20%) (500 words)

Assessment 2 – Research Skills Case Study (20%) (500 words)

Assessment 3 – Use and Application of Artificial Intelligence in Sport Management

Submission Guidance

What should you do if you need extra time?

Unsure About Your Eligibility?

Assessment Details

Instructions to Students

Word Counts

Academic Honesty

Feedback on Your Assessments

Share this with your Friends

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