772104 Strategic Planning and Foresight Methods, International Business Project Report Assignment Brief

Assignment Title – International Business Project Report

Context

1. Study the case documents and videos. Perform a strategy project using the method described in Figure 1. You MUST use this method in your project, although some adaptation is permitted. Present your project and outputs in a report to the client (around 4,000 words). Your client is Harry Symons.
2. The primary source of information for the delivery of your project is the case description document. However, you are permitted to undertake some additional research to support your analysis. For example, you might investigate the wood industry a little to understand elements like the value proposition. Your report will be evaluated as a client report. See Canvas for additional hints and tips. Tutorials will also provide support for the assignment.

Using AI/LLM (Large Language Models) in this Assignment

• New ideas, original thinking and your analysis are required for this assignment, which will not be found through AI Generative tools/LLMs (Large Language Models) such as ChatGPT, so it is recommended that these are avoided.

• If you do use such tools, you need to verify the accuracy and reference the use of the LLM as a source.

• A full record of the entire discussion must be included in the Appendix, labelled as AI discussion transcript.

• Since LLMs generate ‘original text’, then for the purposes of fair use, we will treat ChatGPT or Bard, or any other AI as an original author. However, you are only allowed to use only direct quotations from LLMs at this stage, present them within direct quotation marks “….” and include the corresponding page number from the AI discussion transcript. Example text: Lack of complementary policies and institutions may lead to inefficient outcomes. (ChatGPT, p.4). You will then need to find evidence to verify that with academic references.

• AI-systems are prone to hallucinations. Augment the AI-output by at least one additional academic or industry resource, ideally more than one so that you can approach the argument from various perspectives.

• Finally, do not over-use AI-generated text, follow the instructions above.

• Like any other source, unreferenced use of AI to create content for an assignment is academic misconduct

Programme Competency Statement (BM)

PC 1:- Develop and apply business management theories, processes, best practice and tactics to deliver transformational change in a real-world business context

PC 3:- Articulate complex and persuasive business information, ideas and plans to specialist and non-specialist audiences, both within an organisation and externally, with stakeholders.

PC 5:- Demonstrate future-focused leadership, engaging and empowering people to build effective and high-performing teams in professional and organisational settings.

PC 10:- Practice moral and ethical dimensions of responsible business management practices and corporate social responsibility, and comply with professional values and standards.