| Category | Essay | Subject | Marketing |
|---|---|---|---|
| University | University of Birmingham | Module Title | 07-37282 Marketing Strategy |
This assignment is designed to assess the following module learning outcomes. Your submission will be marked using the Grading Criteria given in the section below.
Explain the theoretical foundations of marketing strategy and its scope.
Critically appraise the process and methods for identifying and selecting marketing strategies.
Critically evaluate key concepts and practical frameworks and techniques for effective strategic market analyses.
Develop a market-led strategy, clearly indicating the implications of the developed strategy for competitive advantage.
Develop strategic and tactical approaches to address competitor’s actions and the wider market.
Explain the practicalities and limitations of marketing strategy implementation.
Word limit: 2000 words
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