Under BUS105, you will be given a general idea of what statistics techniques and concepts are, so that you could be able to obtain information that is applied in making a decision
View or Download >>The customer decision journey is considered one of the most important aspects of marketing, as it is necessary for comprehending and enhancing the customer's experience at various touchpoints. CDJs do have different characteristics in the digital world. In this course, foundations are established by defining techniques and theories of digital marketing analytics, and subsequently providing practical ways to apply digital information to real business problems. The usual procedure of doing digital marketing analytics is highlighted in the course.
View or Download >>ELT201 Understanding Poetry is a course where you will be learning about the beauty of poetry that is written using the creativity of language in its poems. The focus of learning here will be completely on understanding poems, experiencing the pleasure that poetry provides, and we will also learn the complexity that is faced in this art form.
View or Download >>The digital age has now changed the mode of interaction that happens between customers and businesses. Technologies in this digital era have assisted organisations in producing a good customer experience. BUS354 Customer Relationship Management is a course that will train you to understand different significant aspects of customer relationship management (CRM).
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