MARK7048 Marketing PG Dissertation Example 2024-25 | OBU

Published: 23 Aug, 2025
Category Dissertation Subject Marketing
University Oxford Brookes University Module Title MARK7048 Marketing
Word Count 15000 Words
Assessment Title Module Handbook
Academic Year 2024-25

Abstract

The research category analyses the digital marketing strategies of Zara, which have successfully enhanced their market positioning and brand value, and they have the potential for further innovation through new technologies like augmented reality. In this chapter, we introduce the issue and discuss the underlying reasons for the study, highlighting the increasing importance of digital strategies for maintaining competitive advantages in the highly competitive fashion industry...............View More.

Table of Contents

CHAPTER 1: Introduction

  • Introduction to Chapter    
  • Background of the Research
  • Research Aim
  • Research Objectives    
  • Research Questions
  • Rationale
  • Problem Statement
  • Scope of the Research
  • Structure of the Dissertation
  • Summary of the Chapter

Chapter 2: Review of Literature

  • Introduction to Chapter
  • Research Gap
  • Summary of Chapter

Chapter 3: Research Method

  • 3.1 Introduction
  • 3.3 Research Approach
  • 3.4 Research Design
  • 3.5 Research Choice
  • 3.6 Data Collection
  • 3.7 Research Strategy
  • 3.8 Sampling
  • 3.9 Data Analysis
  • 3.10 Inclusion and Exclusion Criteria
  • 3.12 Chapter Summary

Chapter 4: Data Analysis

  • 4.1 Introduction
  • 4.3 Summary

Chapter 5: Discussion

  • 5.1 Introduction
  • 5.2 Discussion on Survey Findings
  • 5.3 Summary

CHAPTER 6: Conclusion and Recommendations

  • 6.1 Conclusion
  • 6.2 Recommendations
  • 6.3 Research Limitation
  • 6.4 Future Implications

References

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