Category | Dissertation | Subject | Marketing |
---|---|---|---|
University | Oxford Brookes University | Module Title | MARK7048 Marketing |
Word Count | 15000 Words |
---|---|
Assessment Title | Module Handbook |
Academic Year | 2024-25 |
The research category analyses the digital marketing strategies of Zara, which have successfully enhanced their market positioning and brand value, and they have the potential for further innovation through new technologies like augmented reality. In this chapter, we introduce the issue and discuss the underlying reasons for the study, highlighting the increasing importance of digital strategies for maintaining competitive advantages in the highly competitive fashion industry...............View More.
CHAPTER 1: Introduction
Chapter 2: Review of Literature
Chapter 3: Research Method
Chapter 4: Data Analysis
Chapter 5: Discussion
CHAPTER 6: Conclusion and Recommendations
References
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