Solved Questions for UK students

M33984 International Marketing, LO1: Understand and critically evaluate the key concepts of marketing, LO2: Demonstrate the ability to apply marketing concepts in an international context

Explain the importance of innovation, digital transformation, and digital capability within global business.

The assignment is designed to enable you to show an understanding of key principles and concepts on which business.

Your team has been hired as brand consultants by the brand of your choice to conduct a comprehensive brand audit. The company wants to understand its current market position, strengths, weaknesses, and opportunities for growth.

Analyse the role of business, conference, cultural/heritage, sporting, religious and other festivals and events in the development and revitalisation of destinations at local, regional and national levels.