Solved Questions for UK students

MKT4171 Assignment: The module aims to explore the structure of digital marketing and its complexities, developing an understanding of the impact this has on marketing and consumers. Building digital leadership thinking, analysing and assembling knowledge of the different digital tools

You are tasked with writing a 2,500-word report on the customer experience (CX) strategy of a specific product from a company of your choice listed below. The report should focus on analysing the CX strategy as it is implemented in a particular country where the company operates.

In the absence of a contingency plan, prepare an appropriate plan to appease prioritised stakeholders, clearly identifying and prioritising the key actions Langstaffs should take to respond to the crisis, which includes considering he financial implications of this apparent breakdown in corporate social responsibility (CSR).

This module explores the complexity of forces that make up the environment for international marketers. It aims to understand the impact of these forces on the activities of business organisations, including SMEs, and the nature of the decisions that organisations must take if they are to survive and prosper in a dynamic turbulent global environment.

The purpose of this Module Handbook is to provide you with specific information that underpins the design, delivery and management of this module.  It is your responsibility to familiarise yourself with the contents of this Module Handbook and to talk to your seminar tutor if you have any questions.