Solved Questions for students

You are required to write an individual marketing plan report for the launch of a new product/service for one of the companies from the list of organisations provided below.

To be used for all types of assessment and provided to students at the start of the module. Information provided should be compatible with the detail contained in the approved module specification.

Outline the role and value of information, performance measurement and customer and competitor insights in marketing.

Marketing strategy is a way of thinking about competing and winning - where to compete and how to compete? We do this by determining where we are now, where we want to be (strategic analysis) and how we are going to get there (strategy and value mix) using an outside-in approach.

You should choose one UK high-street food or coffee brand such as Greggs, Pret A Manger, Costa Coffee, Caffè Nero, Starbucks UK, Leon, Subway UK, or another appropriate food or coffee brand operating in the UK market.