Need To Analyse The Firm To Identify The Key Factors (4-6) Choose MNE

Assessment Brief

Assessment:

This module will be assessed by one 1000 words individual essay (Assessment 1). This applied oriented assessments will assess the ability of an individual student that they have acquired from this unit. It will also assess the skill of conducting basic research to prepare report to be submitted towards the board of executives.

ASSESSMENT SCENARIO

• You are to assume that you have recently been employed by one of the top MNEs (please see the list) which is planning for an overseas expansion. As a part of your role, you have been assigned to analyse the company and foreign market entry strategies.

ASSESSMENT 1 (ESSAY)

• In your task (1000 words), you need to analyse the firm to identify the key factors (4-6) influencing your chosen MNE. The supporting statements on the company analysis should be evidence based with references. 
• A good essay will identify factors that are related to the international business environment in general and international business strategy in specific.
• International business strategy includes both market selection and entry mode selection In fact the findings from assessment will assist you to identify and justify potential market and entry modes. For example, you will not select any country in your assessment but you can identify the weakness, such as, decreasing profit. This indicates that JV as an entry mode will be better than FDI. An emerging market could be better than developed economy.

STRUCTURE OF YOUR ASSIGNMENT 1

You can start with a small paragraph containing very brief company background. You may include name, year of establishment, product lines, number of countries the MNE is currently operating in. (not more than 100 words). Then you can write that the following issues are very significant for the company in terms of foreign market expansion (4-6 factors)- Product development (this is an example only) Financial condition (this is an example only)