The aim of this module is to equip students with an understanding of 1) the concept and role of marketing (what is marketing? what is its core purpose?), and 2) an understanding of several important strategic marketing decisions and activities.
View or Download >>BUU22510: Organizations of one form or another serve many important needs in business, government and society. They vary greatly in size, complexity and the activities they undertake.
View or Download >>The World Health Organisation (WHO) has established the workplace as one of the priority settings for health promotion in the 21st century. Given that the workplace has a direct influence on the physical, mental, emotional, economic, and social well-being of workers, their families and society
View or Download >>This module introduces the mathematical and statistical analysis that supports evidence-based business decision-making. Students learn how to analyse data, make statistical inferences, and use quantitative evidence to inform managerial choices.
View or Download >>This full academic year module focuses on the principles of economics and provides a foundation for more advanced modules in economics/social sciences-related disciples available in later years. The module assumes no previous knowledge of economics.
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