Edinburgh Napier University Assessment Briefs

You are required to work collaboratively with your allocated group to prepare a PowerPoint presentation and deliver a group presentation. All group members are expected to contribute actively to the preparation and delivery of the presentation.

You are required to write an individual marketing plan report for the launch of a new product/service for one of the companies from the list of organisations provided below.

You will act as the project manager for a realistic IS project and, across the ten teaching weeks, develop a project proposal and plan for it — producing working artefacts as each topic is taught.

HRM11124 For assessment 2 you are asked to adopt the position of the hotel manager at The Grand. The HR consultant’s report has just been delivered and you are due to meet with the restaurant management team in a few weeks to discuss the next steps.

MKT09406 Written Assignment: Using report format produce a Direct and Digital marketing plan for an organisation of your choice. Your plan must acknowledge two key areas: customer acquisition and customer retention.