The Influence of Social Media Marketing in Gen-Z Consumer Purchasing Decisions Dissertation Brief

Published: 03 Feb, 2025
Category Dissertation Subject Marketing
University Module Title Social Media Marketing in Gen-Z Consumer

Assignment Brief

1. Examine the use and impact of codes of ethics in social media marketing targeting Generation Z
2. To explore the role of influencers and user-generated content in shaping Generation Z
3. ⁠Investigate the influence of demographic variables (I.e age, gender, income) on how social media marketing affects the purchasing decisions of Generation Z
4. ⁠The Future trends and directions regarding the recent cohort in social media marketing

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