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Talk to an Expert| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Universiti Tun Hussein Onn Malaysia (UTHM) | Module Title | PJA10308 Seminar On Business Management Issues |
This assignment requires you to critically analyse a real-world business issue faced by an organisation, integrating multiple analytical frameworks to support strategic decision-making.
You are expected to demonstrate:
The assignment covers topics from Week 1 to Week 8, including:
You are required to:
Select a real organisation (preferably your own company or a Malaysian-based organisation) and identify a current and complex business issue related to one or more of the following:
The issue must:
Clearly define the business issue by:
You MUST apply at least FOUR frameworks:
Requirements:
Propose actionable strategies that:
You MUST:
Deadline: Week 9
| Criteria | Distinction (DBA
Level) |
Merit | Pass | Weak |
| Synthesis & Depth
(25%) |
Integrates multiple issues with deep insight, shows original thinking | Good
synthesis, some depth |
Basic analysis, limited integration | Descriptive, fragmented |
| Framework
Application (25%) |
Seamless integration across frameworks, strong justification | Good
application but partially integrated |
Frameworks used but isolated | Incorrect or superficial use |
| Data & Evidence
(20%) |
Strong, relevant, well-cited data throughout | Adequate data, minor gaps | Limited or inconsistent data | Weak/no evidence |
| Strategic Thinking
(20%) |
Clear, realistic, and defensible strategy with trade-offs | Logical but less critical | General recommendations | Unrealistic or vague |
| Clarity &
Professionalism (10%) |
Executive-level writing, clear structure | Good clarity | Acceptable | Poor structure |
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