OTHM Level 7 Diploma in Tourism and Hospitality Management Assignment Briefs 2026

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Published: 02 Sep, 2026
Category Assignment Subject Tourism and Hospitality Management
University Module Title OTHM Level 7 Diploma in Tourism and Hospitality Management

TABLE OF CONTENTS

QUALIFICATION OBJECTIVES
QUALITY, STANDARDS AND RECOGNITIONS
REGULATORY INFORMATION
EQUIVALENCES
QUALIFICATION STRUCTURE
DEFINITIONS
ENTRY REQUIREMENTS
PROGRESSION
DELIVERY OF OTHM QUALIFICATIONS
ASSESSMENT AND VERIFICATION
RECOGNITION OF PRIOR LEARNING AND ACHIEVEMENT
EQUALITY AND DIVERSITY
UNIT SPECIFICATIONS
STRATEGIC MANAGEMENT AND MARKETING
DESTINATION MANAGEMENT
TOURISM POLICY AND INTERNATIONAL DEVELOPMENT
DIGITAL TOURISM AND HOSPITALITY
ORGANISATIONAL BEHAVIOUR IN TOURISM AND HOSPITALITY
ADVANCED RESEARCH METHODS
IMPORTANT NOTE

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QUALIFICATION OBJECTIVES

The objective of the OTHM Level 7 Diploma in Tourism and Hospitality Management qualification is to provide tourism and hospitality industry professionals with the specialist knowledge needed to advance their careers, or for graduates entering the tourism and hospitality industry to gain the skills needed to manage business operations. 

The qualification provides learners with a contemporary, critical, and international programme that supports their development as managers with a lifelong-learning orientation.

The qualification enables learners to analyse complex management problems and to apply and adapt specialist skills and technical terminology to propose solutions to these problems, informed by best practice and contemporary research.

Successful completion of this qualification will enable learners to progress into or within employment and/or continue their study towards a relevant Master’s programme with advanced standing.

QUALITY, STANDARDS AND RECOGNITIONS

OTHM Qualifications are approved and regulated by Ofqual (Office of Qualifications and Examinations Regulation). Visit the  Register of  Regulated Qualifications .
OTHM has progression arrangements with several UK universities that acknowledge the ability of learners after studying Level 3-7 qualifications to be considered for advanced entry into corresponding degree year/top up and Master’s/top-up programmes.

QUALIFICATION STRUCTURE

The OTHM Level 7 Diploma in Tourism and Hospitality Management consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.

Unit Ref. Mandatory units Credit GLH TQT
J/616/2693 Strategic Management and Marketing 20 100 200
L/616/2694 Destination Management 20 100 200
R/616/2695 Tourism Policy and International Development 20 100 200
Y/616/2696

Digital Tourism and Hospitality 

20 100 200
H/616/2698

Organisational Behaviour in International Contexts

20 100 200
D/616/2697

Advanced Research Methods

20 100 200

DELIVERY OF OTHM QUALIFICATION

OTHM do not specify the mode of delivery for its qualifications, therefore OTHM Centres are free to deliver this qualification using any mode of delivery that meets the needs of their Learners. However, OTHM Centres should consider the Learners’ complete learning experience when designing the delivery of programmes.
OTHM Centres must ensure that the chosen mode of delivery does not unlawfully or unfairly discriminate, whether directly or indirectly, and that equality of opportunity is promoted. Where it is reasonable and practicable to do so, it will take steps to address identified inequalities or barriers that may arise.
Guided Learning Hours (GLH) which are listed in each unit gives the Centres the number of hours of teacher-supervised or direct study time likely to be required to teach that unit.

ASSESSMENT AND VERIFICATION

All units within this qualification are internally assessed by the centre and externally verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes. 
To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. Judgement that the learners have successfully fulfilled the assessment criteria is made by the Assessor.
The Assessor should provide an audit trail showing how the judgement of the learners’ overall achievement has been arrived at.
Specific assessment guidance and relevant marking criteria for each unit are made available in the Assignment Brief document. These are made available to centres immediately after registration of one or more learners.

RECOGNITION OF PRIOR LEARNING AND ACHIEVEMENT

Recognition of Prior Learning (RPL) is a method of assessment that considers whether learners can demonstrate that they can meet the assessment requirements for a unit through knowledge, understanding or skills they already possess and do not need to develop through a course of learning.
RPL policies and procedures have been developed over time, which has led to the use of a number of terms to describe the process. Among the most common are: 
●    Accreditation of Prior Learning (APL) 
●    Accreditation of Prior Experiential Learning (APEL) 
●    Accreditation of Prior Achievement (APA) 
●    Accreditation of Prior Learning and Achievement (APLA)

All evidence must be evaluated with reference to the stipulated learning outcomes and assessment criteria against the respective unit(s). The assessor must be satisfied that the evidence produced by the learner meets the assessment standard established by the learning outcome and its related assessment criteria at that particular level.

Most often RPL will be used for units. It is not acceptable to claim for an entire qualification through RPL. Where evidence is assessed to be only sufficient to cover one or more learning outcomes, or to partly meet the need of a learning outcome, then additional assessment methods should be used to generate sufficient evidence to be able to award the learning outcome(s) for the whole unit. This may include a combination of units where applicable.

EQUALITY AND DIVERSITY

OTHM provides equality and diversity training to staff and consultants. This makes clear that staff and consultants must comply with the requirements of the Equality Act 2010, and all other related equality and diversity legislation, in relation to our qualifications.

We develop and revise our qualifications to avoid, where possible, any feature that might disadvantage learners because of their age, disability, gender, pregnancy or maternity, race, religion or belief, and sexual orientation.

If a specific qualification requires a feature that might disadvantage a particular group (e.g. a legal requirement regarding health and safety in the workplace), we will clarify this explicitly in the qualification specification.

UNIT SPECIFICATIONS

STRATEGIC MANAGEMENT AND MARKETING

Unit Reference Number J/616/2693
Unit Title Strategic Management and Marketing
Unit Level 7
Number of Credits 20
Total Qualification Time (TQT) 200 Hours
Guided Learning Hours (GLH) 100 Hours
Mandatory / Optional Mandatory
Sector Subject Area (SSA) 8.2 Travel and Tourism
Unit Grading Structure Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ understanding of strategic management and marketing in tourism and hospitality organisations. Learners will study a range of organisations and apply theories to understand strategic decision-making and strategic marketing. 

Learning Outcomes, Assessment Criteria and Indicative Content 

Learning Outcome – The learner will: Assessment Criterion – The learner can:
1. Be able to analyse the strategic management approach in the tourism and hospitality context. 1.1 Summarise the evolution of the strategic management approach.
1.2 Evaluate the importance of strategic management for the tourism and hospitality industry.
1.3 Analyse the performance of tourism and hospitality organisations from the perspective of strategic management theory.
2.    Be able to analyse strategic approaches to marketing in tourism and hospitality organisations. 2.1 Summarise the evolution of the strategic marketing approach.
2.2 Evaluate the importance of strategic marketing for tourism and hospitality organisations.
2.3 Analyse the marketing of tourism and hospitality organisations from the perspective of strategic marketing theory.
3.    Be able to assess the impacts of environmental factors on strategic management and marketing in tourism and hospitality organisations. 3.1 Evaluate environmental factors in relation to  strategic management and marketing on tourism and hospitality organisations.
3.2 Critically appraise the impact of  environmental factors on strategic management and marketing in tourism and hospitality organisations.
4.    Be able to research information from a range of academic and industry sources. 4.1 Research academic sources to identify appropriate theories and models of strategic management and marketing.
4.2 Research industry sources to identify contemporary strategic management and marketing  trends in the tourism and hospitality industry.

DESTINATION MANAGEMENT

Unit Reference Number L/616/2694
Unit Title Destination Management
Unit Level 7
Number of Credits 20
Total Qualification Time (TQT) 200 Hours
Guided Learning Hours (GLH) 100 Hours
Mandatory / Optional Mandatory
Sector Subject Area (SSA) 8.2 Travel and Tourism
Unit Grading Structure Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ ability to analyse the role of tourism and the visitor economy in modern international tourism destinations from a range of theoretical perspectives. Learners will gain a critical understanding of broader perspectives required to manage and market tourism in the modern international destination, and to inform their tourism and marketing strategies.

Learning Outcomes, Assessment Criteria and Indicative Content 

Learning Outcome – The learner will: Assessment Criterion – The learner can:
1. Understand the factors that influence destination management.  1.1 Analyse the need for destination management.
1.2 Analyse the impacts of tourism on destinations.
1.3 Critically evaluate the influence of external factors on the development of tourist destinations.
2.    Understand the role of destination management organisations. 2.1 Review the emergence of destination management and marketing at local, national and international level.
2.2 Analyse the role of destination management organisations.
2.3 Critically evaluate the factors that influence the performance of destination management organisations.
3.    Be able to evaluate the influence of stakeholders on destination management. 3.1 Review the range of stakeholders that influence destination management.
3.2 Critically evaluate the aims and influence of interest groups in the development of destinations.
4.    Understand the relationship between destination management and destination marketing. 4.1 Critically analyse the relationship between destination marketing and destination management in a range of destination management organisations.

TOURISM POLICY AND INTERNATIONAL DEVELOPMENT

Unit Reference Number R/616/2695
Unit Title Tourism Policy and International Development
Unit Level 7
Number of Credits 20
Total Qualification Time (TQT) 200 Hours
Guided Learning Hours (GLH) 100 Hours
Mandatory / Optional Mandatory
Sector Subject Area (SSA) 8.2 Travel and Tourism
Unit Grading Structure Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ critical understanding of the principles of tourism policy and how these relate to issues of development. Learners will evaluate theories of international development and apply these to a tourism context. Learners will also apply development indicators and create proposals for tourism projects to address development problems.

Learning Outcomes, Assessment Criteria and Indicative Content

Learning Outcome – The learner will: Assessment Criterion – The learner can:
1. Be able to analyse the concepts and theories of public policy for tourism.

1.1 Critically evaluate the different approaches that can be taken to tourism policy.

1.2 Summarise the evolution of tourism policy.

1.3 Explain the multi-scalar nature of contemporary tourism policy and its relationship with institutions involved in tourism development on a global, national and local scale.

2.    Be able to evaluate theories of international development.

2.1 Review theoretical approaches to international development.

2.2 Critically evaluate the status of developing countries using theories of international development.

3.    Understand the impact of international tourism development.

3.1 Describe the impact of international tourism on destinations.

3.2 Analyse the key relationships that impact on sustainable international tourism development.

3.3 Critically evaluate how tourism can be used to meet international development goals.

4.    Be able to develop plans for tourism projects to address international development problems.

4.1 Research development issues in an international context.

4.2 Develop a project plan to address development issues in an international context.

DIGITAL TOURISM AND HOSPITALITY 

Unit Reference Number Y/616/2696
Unit Title Digital Tourism and Hospitality
Unit Level 7
Number of Credits 20
Total Qualification Time (TQT) 200 Hours
Guided Learning Hours (GLH) 100 Hours
Mandatory / Optional Mandatory
Sector Subject Area (SSA) 8.2 Travel and Tourism
Unit Grading Structure Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ ability to critically analyse the role of technology within the tourism and hospitality industry, including the evaluation of the impacts of new and emerging technology on organisational operations. Learners will consider the emergence of the digital concept and analyse the influence of social media from both consumer and organisation perspectives.

Learning Outcomes, Assessment Criteria and Indicative Content

Learning Outcome – The learner will: Assessment Criterion – The learner can:
1. Understand the impact of technology on the development and growth of the tourism and hospitality industry. 1.1 Evaluate the impact of technological change on the historical development of the tourism and hospitality industry.
1.2 Critically analyse the impact of contemporary technological developments on the future growth of the tourism and hospitality industry.
2.    Understand the emergence of the digital tourism concept and its associated theories. 2.1 Review the emergence of the digital tourism concept.
2.2 Evaluate how Online Travel Agencies  (OTAs) and meta-search engines impact the development of the tourism and hospitality industry.
2.3 Analyse how consumers and businesses make use of the internet in the tourism marketplace.
3.    Understand the impacts of social media on the tourism and hospitality industry. 3.1 Evaluate the importance of social media for international tourism marketing.
3.2 Review the impact of social media on destination marketing.
3.3 Critically analyse the impact of social media and social review sites on tourism and hospitality organisations.
4.    Understand the legal and ethical implications of technological change in the tourism and hospitality industry. 4.1 Analyse the importance of security in the implementation of technology for the tourism and hospitality industry.
4.2 Critically assess the importance of data protection to the implementation of technology in the tourism and hospitality industry.

ORGANISATIONAL BEHAVIOUR IN TOURISM AND HOSPITALITY 

Unit Reference Number H/616/2698
Unit Title Organisational Behaviour in Tourism and Hospitality
Unit Level 7
Number of Credits 20
Total Qualification Time (TQT) 200 Hours
Guided Learning Hours (GLH) 100 Hours
Mandatory / Optional Mandatory
Sector Subject Area (SSA) 8.2 Travel and Tourism
Unit Grading Structure Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ understanding of a range of theoretical and empirical approaches to organisational behaviour in the tourism and hospitality industry. Learners will examine concepts of culture and its multifaceted impacts on managerial behaviour. Learners will review and analyse complex issues that managers have to resolve. Learners will gain a detailed grounding in managing in different cultural contexts and in the management of diverse individuals, groups and teams.

Learning Outcomes, Assessment Criteria and Indicative Content

Learning Outcome – The learner will: Assessment Criterion – The learner can:
1. Understand organisational behaviour theories relevant to the tourism and hospitality industry. 1.1 Analyse the management structure of a tourism or hospitality organisation using models of organisational behaviour.
1.2 Evaluate the objectives of a tourism or hospitality organisation.
1.3 Critically evaluate how well the structure of an organisation helps it to achieve its objectives.
2.    Understand the performance of international tourism and hospitality organisations in relation to their external environment and internal structures. 2.1 Analyse the performance of an international tourism or hospitality organisation using company and market data.
2.2 Recommend ways for an international tourism or hospitality organisation to modify its structure or objectives to increase its profitability.
3.    Be able to evaluate crosscultural management trends and developments and their implications for the tourism and hospitality industry. 3.1 Critically review theories of cross-cultural management.
3.2 Review the emergence of the cultural diversity concept and its implications for the tourism and hospitality workforce.
3.3 Critically evaluate how tourism and hospitality organisations can implement models of crosscultural human resource management.
4.    Understand developments in international human resources management and their implications for organisations in the tourism and hospitality industry. 4.1 Review the emergence of international human resources management in tourism and hospitality organisations.
4.2 Discuss the importance of leadership and management skills in the international tourism and hospitality industry.
4.3 Critically analyse models of motivation and teamwork that are important to the tourism and hospitality industry.

ADVANCED RESEARCH METHODS 

Unit Reference Number D/616/2697
Unit Title Advanced Research Methods
Unit Level 7
Number of Credits 20
Total Qualification Time (TQT) 200 Hours
Guided Learning Hours (GLH) 100 Hours
Mandatory / Optional Mandatory
Sector Subject Area (SSA) 8.2 Travel and Tourism
Unit Grading Structure Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ research skills and their ability to examinine and critique a range of research paradigms and techniques, in a tourism and hospitality research context. The unit will provide learners with the skills and knowledge required to identify and investigate problems and issues within tourism and hospitality and to apply appropriate research methods.

Learning Outcomes, Assessment Criteria and Indicative Content 

Learning Outcome – The learner will: Assessment Criterion – The learner can:
1. Be able to critically evaluate research philosophies and their application to tourism and hospitality research. 1.1 Critically evaluate philosophical approaches to research in a management context.
1.2 Critically review research in the field of tourism and hospitality management from a range of research paradigms.
2. Understand the role and approaches to research in a tourism and hospitality context. 2.1 Evaluate the role of research in the management and growth of tourism and hospitality organisations.
2.2 Critically review the development of academic research in the area of tourism and hospitality management.
2.3 Critically assess methodological approaches to researching management problems in the tourism and hospitality industry.    
3. Be able to plan research projects. 3.1 Apply a chosen research paradigm to the design of a research project.
3.2 Review appropriate methods for carrying out research into a tourism or hospitality management problem.
3.3 Develop a project plan to carry out research. 
4.    Be able to critically analyse a range of data to produce research outputs. 4.1 Analyse data collected for research using an appropriate methodology.
4.2 Present qualitative or quantitative data for an academic audience.
4.3 Draw conclusions from data collected against the research parameters.
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