OMGT2229 Assignment: Strategic Supply Chain Question | RMIT University

Individual Quantitative And Qualitative Case Study

Assessment Task Instructions:

This assessment evaluates your understanding of key quantitative techniques and problem-solving skills developed during the course. It is worth 40 marks and consists of two tasks (Task 1 and Task 2), each carrying 20 marks.

Submission Requirements:

An Excel workbook: This should include multiple worksheets demonstrating your models, regression analysis summary, model performance comparison, decision tree, and calculations. All tabs must be clearly labelled. All calculations must be shown in the workbook and should not appear in the Word report. The Excel workbook and Word report are mutually exclusive components.

A Word report: This should focus on the economic order quantity (EOQ) analysis and responses to qualitative questions. Avoid duplicating content from the Excel workbook. While there is no specific format, a proper report cover is expected, and each question’s response should start on a new page.

Excel Workbook Guidelines

Task 1: Demand Forecasting

The Excel workbook for Task 1 should contain four worksheets:

• Moving Average Forecasting Method
• Static Forecasting Method
• Regression Analysis Summary
• Performance Comparison Table
• For the performance comparison table, use the format provided in Task 1 Question (c) to compare the two forecasting methods. Also, answer 

Task 1 Question (d) in this worksheet.

Task 2: Decision Analysis

The Excel workbook for Task 2 should contain four worksheets:

• Decision Tree and NPV Calculations for the Onshore Option
• Decision Tree and NPV Calculations for the Offshore Option
• Decision Tree and NPV Calculations for the Hybrid Option

Comparison Table

In all the three worksheets, show the decision tree of the respective sourcing option over the next two periods with all the parameters and outcomes.

Word Report Guidelines

Task 1:

Question (e): Include EOQ and total cost calculations of all volume discount options with all steps clearly shown.
Question (f): Provide in-depth research and analysis supported by recent references (published within the last three to five years).

Task 2:

Question (e): Provide in-depth research and analysis supported by recent references (published within the last three to five years).

Important Notes:
Ensure all Excel tabs are labelled clearly to enhance readability and comprehension.

For the Word report:

• Draw neat and easy-to-understand diagrams as required.
• Focus on clear, concise, yet comprehensive responses.
• Avoid brevity that impacts analysis depth or excessive detail that reduces clarity.
• Marks will be awarded based on:
• Full completion of the required steps.
• Accuracy of results.
• Clarity and detail in the forecasting models, decision tree, and calculations.
• The depth and comprehensiveness of the qualitative analysis.

Task 1: Demand Forecasting For Home Security Camera And Procurement Planning For JB Hi-Fi Description:

Demand for TP-LINK Tapo 2K Wi-Fi Home Security Camera at JB Hi-Fi across Australia for the last 18 months are as follows:

Task Questions To Be Done In Excel:

• Estimate the demand for November, December of 2024, and January of 2025 using a 3-month moving average method. (1 mark)
• Estimate the demand for November, December of 2024, and January of 2025 using the static method. (3 marks)
• Evaluate the MAD, MAPE and TS (i.e., the KPIs) in each case and compare them in the format as shown below. (2 marks)

Based on the findings from (b), which of the two methods do you prefer? Why? (1 mark) [Note: You can give your answer in the table of Question (c).

Task Question To Be Done In Word:

JB Hi-Fi sells the TP-LINK Tapo 2K Wi-Fi Home Security Camera at all its stores across Australia. Over the past six months, the average monthly demand for this product has been 640 units. Each time JB Hi-Fi places an order with TP-LINK, it incurs a fixed cost of $2,000, which covers order placement, transportation, and receiving. Additionally, there is a holding cost equal to 5% of the product’s unit cost. The standard wholesale price for the camera is $50 per unit. To encourage bulk purchases and boost sales, TP-LINK has recently introduced an all-unit quantity discount for its retailers. The pricing schedule is outlined below:

• Order Quantity Per Lot
• Price Per Unit
• 1 – 3,000: $50
• 3,001 – 5,000: $47
• Over 5,000: $45

1. What is the economic order quantity (EOQ) of the product per lot for JB Hi-Fi if there is no volume discount?
2. What is the total annual cost for JB Hi-Fi assuming there is no volume discount from TP-LINK and the price per unit is $50?
3. What is the optimal order quantity if JB Hi-Fi decides to take the volume discount? You need to show the calculations of EOQs and total
4. costs at all the three prices.
5. What is the new total annual cost for JB Hi-Fi upon taking the volume discount?
6. What is the annual saving for JB Hi-Fi upon taking the quantity discount in comparison with the normal situation when there is no volume discount?

Conduct research to explore how a consumer electronics retailer, such as JB Hi-Fi, formulate its supply chain strategy for mobile phone based on the latest mobile phone shipment figures as shown in the chart below:

• The supply chain strategy should involve both supply and demand considerations as well as inventory management and distribution arrangement. Use a flow chart to summarise with adequate details the strategy formulation process. You need to draw the flow chart in the Word document using shapes and textboxes.

DO NOT simply attach a picture generated using AI or other drawing tools. No marks will be given if the flow chart is provided as a picture.

Task 2: Sourcing Decision For JB Hi-Fi

Description:

JB Hi-Fi, a major retailer of consumer electronics in Australia, operates 330 stores across Australia and New Zealand as of June 2024. This includes 205 JB Hi-Fi and JB Hi-Fi Home stores in Australia, 19 JB Hi-Fi stores in New Zealand, and 106 The Good Guys stores in Australia.

In recent months, JB Hi-Fi has experienced growing sales of wireless home security cameras, reflecting increasing consumer interest in this category. However, as with many new consumer electronics, shifting consumer preferences make demand unpredictable. To date, the company has sourced a significant portion of its products from China, benefiting from lower production costs. For a popular wireless home security camera model, the total sourcing cost, inclusive of production and delivery, is 235 Chinese yuan (RMB) per unit. At the current exchange rate of 4.7 RMB per AUD (1 AUD = 4.7 RMB), this translates to approximately 50 AUD per unit.

A key challenge with the Chinese supplier is its long lead time, requiring JB Hi-Fi to finalise order quantities well before the product is marketed. This lack of flexibility can result in lost sales if demand exceeds the order size or excess inventory if demand falls short.

As an alternative, JB Hi-Fi could source an equally popular model from a local supplier. While the cost is higher at 60 AUD per unit, the local supplier offers the advantage of rapid delivery, allowing JB Hi-Fi to closely align supply with actual demand. This flexibility is particularly appealing for new products with uncertain demand. The company now faces the challenge of assessing the value of this responsiveness relative to the higher variable cost of the local supplier.

Uncertainties Faced By JB Hi-Fi

To evaluate the two suppliers, JB Hi-Fi has identified demand and exchange rates as the two primary uncertainties affecting its operations. Based on current estimates, annual demand for the product is expected to be 700 units. However, over the next two years (or periods), demand could fluctuate: there is a 50% probability it will increase by 10% and a 50% probability it will decrease by 10%.

Similarly, the exchange rate for the Chinese Renminbi (RMB) also presents uncertainty. Over the same two periods, the RMB may either strengthen by 5% or weaken by 5%, each with a probability of 0.5. At present, the exchange rate stands at 4.7 RMB per AUD.

These factors—demand variability and currency fluctuations—will play a crucial role in comparing the cost-effectiveness and reliability of the two suppliers.

Ordering Policies With The Two Suppliers

Due to the long lead time of the offshore supplier, JB Hi-Fi must place orders well before it can accurately predict demand for the period. Given the uncertainty in demand over the next two periods and the attractive profit margin of 40 AUD per unit (at a sale price of 90 AUD), management has decided to order a quantity slightly above the expected demand to minimise the risk of lost sales. However, any unsold units at the end of the period would incur a significant disposal cost, as they cannot be resold or generate any scrap value.

With an expected annual demand of 700 units, JB Hi-Fi has chosen to order 800 units from the Chinese supplier for each of the next two periods. If demand in a given period exceeds 800 units, JB Hi-Fi can sell up to the ordered quantity. Conversely, if demand falls below 800 units, the surplus inventory will have to be donated, for example, to Salvos Stores Australia, without generating any revenue.

In contrast, the local supplier’s short lead time offers greater flexibility. JB Hi-Fi can order smaller quantities incrementally based on actual sales, ensuring that demand is fully met without accumulating excess inventory. This approach allows the final order from the local supplier to precisely match the demand for each period, eliminating both unsold inventory and lost sales.

A Potential Hybrid Strategy

The local supplier has proposed an alternative arrangement that allows JB Hi-Fi to utilise both suppliers, each fulfilling distinct roles. According to this proposal, the Chinese supplier would handle the production of a predetermined base quantity per period, ensuring the entire batch is sold to avoid any excess inventory. The local supplier, with its shorter lead time, would step in to address any demand shortfalls by supplying a comparable product with similar functionality and quality, ensuring no sales are lost if demand exceeds expectations.

Based on current estimates, selling 600 units annually is highly feasible. Under this arrangement, JB Hi-Fi would commit to a baseline order of 600 units from the Chinese supplier each period. If demand matches or falls below this threshold, no additional orders would be needed from the local supplier. However, if demand exceeds 600 units, say, reaching 700 units, the local supplier will promptly fulfill the 100-unit shortfall, ensuring seamless responsiveness and preserving customer satisfaction.

While this hybrid strategy ensures flexibility and responsiveness, the local supplier’s role would be limited to addressing a small fraction of the total demand. To account for this reduced volume and enhanced flexibility, the local supplier proposes a unit price of AUD 70 under the hybrid arrangement.

Task Questions To Be Done In Excel:

• Draw a decision tree for each option reflecting the uncertainties over the next two periods. Identify each node in terms of demand and variable cost (may be affected by the fluctuations in exchange rate) and the transition probabilities. Use two decimal points in your notation of variable cost, if needed.
• If JB Hi-Fi is to pick only one of the two suppliers, which one would you recommend? What is the NPV of the expected profit over the next two periods for each of the two choices? Assume an interest rate of k = 0.1 per period. (4 marks)
• What do you think about the hybrid approach? Is it worth paying the local supplier extra to use it as part of a hybrid strategy? For the hybrid approach, assume that JB Hi-Fi will order a base load of 600 units from the Chinese supplier for each of the two periods, making up any shortfall in each period at the local supplier. Evaluate the NPV of the expected profits for the hybrid option assuming an interest rate of k = 0.1 per period.
• Create a comparison sheet using the following format. Based on the findings from (b) and (c), which option should JB Hi-Fi pursue? Why? 

Task Question To Be Done In Word:

Imagine yourself being a supply chain analyst for a major consumer electronics retailer such as JB Hi-Fi. Conduct your own research to identify a recent supply chain issue faced by the industry.

• Use a decision tree to analyse different risk mitigation strategies. Again, instead of writing an essay, create a decision tree in the Word document using shapes and textboxes showing all the necessary details (use some real data as parameters of the decision tree through our own research) that enable you to recommend the best risk mitigation option.
• DO NOT simply attach a picture generated using AI or other drawing tools. No marks will be given if the decision tree is provided as a picture.
• To show your thinking process, write a reflective report or journal to show how you approached the research, what sources you consulted and why, what challenges you faced in applying the decision tree, and what insights gained about the methodology.
• DO NOT use AI to generate a report. No marks will be given if an image is provided instead of a text-based reflective report or journal.
  Important Note: An essay is NOT required for this task. Instead, you need to create a well-structured decision tree in the Word document, supported by real data that you gathered through your own research to enable the analysis of different risk mitigation strategies.
•  Submissions presented exclusively in essay format or a picture will not be accepted. You are expected to conduct your own research and clearly demonstrate the process by which you arrived at your conclusions through the reflective report or journal. Sources of information and references used must be clearly stated.
• DO NOT rely solely on ChatGPT or any other AI model to complete the work. AI-generated content is easily identifiable, and such submissions will receive minimal or no marks, as they do not reflect your own effort.