| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | University of West London (UWL) | Module Title | MS70122E Data Science Insights for Decision Making |
| Word Count | 8 minutes |
|---|---|
| Assessment Title | A2: Individual Forward- Looking Presentation |
| Academic Year | 2026 |
| Assessment title | A2: Individual Forward- Looking Presentation |
| Submission date and time | Week 14, Friday 16 January 2026, 23:59 (Slides must be uploaded by 23:59 before the deadline day) |
| Word Count (or equivalent) | 8 minutes |
| Where to submit | Turnitin |
| Feedback date | 15 working days after the assessment date |
| Assessment Weighting | 50% |
| PSRB requirements (if applicable) | N/A |
Main objectives of the Assessment Individual Analysis (100%)
In Week 14, you are tasked with creating a video presentation on the company you selected in Assignment 1. This presentation must move beyond reviewing past strategic decisions and instead provide forward-looking recommendations on how the organisation can enhance its decision-making and risk management over the next 3–5 years.
Strong emphasis should be placed on critical thinking, originality, and thorough secondary research. Any AI tools must only be used within the limits of the Amber guidance under CELT’s Traffic Light System, serving to complement rather than replace your own analysis. All use of AI must be transparently acknowledged.
A recorded presentation of strictly no more than 8 minutes should cover the following:
Introduction (15%)
Planning/Strategy (25%)
Issues and Challenges (30%)
Conclusion (15%)
Presentation (15%)
On the first slide, you must state:
This assessment covers the following employability skills, which you could demonstrate on your CV and at job interviews if you successfully pass the assessment:
|
Criteria |
Distinction (70% +) |
Merit (60– 69%) |
Pass (50– 59%) |
Fail (0–49%) |
|
Introduction (Max 15 marks) |
Excellent framing of the organisation in DSIDM context. Comprehensive explanation of current risk management context and decision-making challenges. Organisation aims and objectives clearly identified and linked to future strategy. |
Very good framing of organisation in DSIDM context but less comprehensive coverage of risk management context. Aims and objectives identified but lacking clarity. |
Adequate introduction with some relevant DSIDM terms. Limited discussion of risk management; focus more descriptive. Aims and objectives missing or inappropriate. |
Weak or superficial introduction. Little or no recognition of risk management context. Aims and objectives absent. |
|
Planning / Strategy (Max 25 marks) |
Excellent use of data, secondary research, and frameworks. Critical evaluation of current risk planning and integration of forward-looking recommendations (3–5 years). Benchmarking justified and applied. |
Good use of data and research. Risk planning addressed with some forward- looking recommendations but not fully integrated. Benchmarking is relevant but uneven. |
Adequate use of data and frameworks. Risk planning discussed but superficial; forward-looking aspects vague. Benchmarking minimal. |
Very limited use of data or frameworks. No meaningful discussion of risk planning or forward-looking recommendations. Benchmarking absent. |
|
Issues and Challenges (Max 30 marks) |
Rigorous analysis of operational, financial, and market issues. Comprehensive coverage of present and emerging risks (technological, |
Good analysis of current issues. Emerging risks are only partially addressed. Evaluation shows insight but less consistent. |
Adequate identification of issues. Risk/impact analysis limited; future risks are weakly developed. Some useful but shallow insights. |
Superficial or descriptive analysis. No meaningful risk/impact analysis or outlook. |
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