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Talk to an Expert| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Auckland Institute Of Studies | Module Title | MKTG903 Global Marketing – Future Dynamics |
| Course | MKTG903 Global Marketing – Future Dynamics |
| Provider | Auckland Institute of Studies (AIS), Business Administration Programmes |
| Assessment | Assignment 2: case analysis (100 marks, 20% of the final course grade) |
| Word limit | 2,000 words (+/-10%), excluding references and appendices |
| Due | 4pm, Friday 13 November 2026, soft copy through Moodle only |
| Referencing | APA 7th edition, with a reference list |
This MKTG903 assignment is a desk-research case analysis of a New Zealand company chosen with your lecturer. You evaluate how the company uses internet technologies for e-business through one framework from class, critically assess one e-business function that drives its commercial success, and finish with one actionable recommendation.
Critically evaluate the unique capabilities of internet technologies and utilise suitable terminology and functions unique to e-businesses.
Prepare a case analysis of a New Zealand company selected in consultation with your lecturer. A list of possible cases will be provided in class. Your case analysis should be based on your own desk research of publicly available recent resources (i.e., do not approach the company) and should utilise suitable terminology. Your case analysis should do the following:
Each section is graded from D- (0–39%) to A (80–100%). Top-band work gives an effective, succinct and well-documented summary of the company’s e-business strategies with a clearly identified focus for the evaluation, a critical evaluation of the chosen function supported by industry insights and best practice, and a well-justified, actionable recommendation drawn from that evaluation.
Completing your MKTG903 Global Marketing – Future Dynamics assignment at Auckland Institute of Studies requires a clear understanding of digital business strategies and global marketing concepts. Workingment offers Marketing Assignment Help for analysing e-business models, evaluating internet technology capabilities, assessing digital business functions and developing practical recommendations. Students can also get guidance through Business Management Assignment Help to strengthen case analysis, apply relevant frameworks, evaluate industry practices and support recommendations with academic research.
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