MKT7005 Strategic Global Marketing Individual Report, Cardiff Metropolitan University

Published: 07 Dec, 2024

Category	Report	Subject	Marketing
University	Cardiff Metropolitian University	Module Title	MKT7005 Strategic Global Marketing Individual Report

Task

This individual assignment builds upon your Group Research presentation (PRES 1). A Chinese retail firm that produces and sells toys wanting to expand their sales abroad. Choose an appropriate market. In doing so, they have asked you to write a document which discusses the following:

A summary of the main Macro-environmental factors impacting in the target market (15%)
A critical evaluation of the main issues and concepts of the target country’s national culture that the company need to consider when entering the market (25%).
Your recommendations regarding the most appropriate market entry method(s) and why? (10%)
The most suitable competitive strategy that the company needs to follow, evaluating the opportunities and dangers that the company may face (20%)
Market offering to your identified target segment (20%)
Structure, coherence and presentation of work (10%)

Learning outcomes

Identify and critically evaluate the relevant operational techniques and strategies for the different modes of entry into foreign markets.
Critically assess the key identification and selection factors that affect organisations and their international marketing strategy.
Assess the significance of cultural issues on international marketing and to critically evaluate the appropriate strategies to gain maximum competitive advantage.
Evaluate the financial implications of different international marketing strategies and to be able to solve specific pricing and costing problems.
Critically assess innovative and effective marketing mix used to reinforce an organisation's position in an international market.

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