| Category | Presentation | Subject | Marketing |
|---|---|---|---|
| University | Middlesex University London | Module Title | MKT4133 - Week 2 - Consumer Psychology |
- Tutor introduction - Get to know students
- Introduce the assessment requirements and how seminars will work
- For a UK start-up of your choice from the following list: (https://startups.co.uk/startups-100/2024/list-in-full/)
- You need to prepare a report for the owner of the start-up, giving consumer psychology insight into their marketing strategies while suggesting improvements.
- You will need to use secondary research to understand the challenges that the company is facing and use consumer psychology frameworks, concepts, and current research in the field to advise the owner(s) on how they can overcome these challenges.
- Choose a Start-Up
- B2C context
- Prepare Report – 3 main parts
- Focus on Consumer Psychology
- Use secondary research
- 3000 words
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