MKT4133 - Week 2 - Consumer Psychology Coursework | Middlesex University London, UK

Groups should prepare a 40 minute presentation of their proposal to the industrial and academic panel followed by a 20 minute question and answer session. Whilst this is scheduled to take an hour, you must book a room for two hours as clients frequently arrive late

Conduct case study research on global strategic management and choose (any 1) of the Global/International tourism organisations from the given two organisations Airbnb or TUI Groups.

Google's philosophy is "to create the happiest, most productive workplace in the world" and they continue to top the lists of best companies to work for.

Discuss the impacts of artificial intelligence and automation on the need for critical thinking skills in both remote work and learning environments.

Develop skills in technical report writing and presenting that provide high level guidance to executives on digital change.

You’ve just landed a new role as Global Product (Manager) in a Multinational Company based in the US. As your first assignment, your line manager asks you to launch a new product preferably in the UK

You are a policy adviser working for a national regulator of a mature infrastructure network (you can choose the infrastructure and the nation). Write a paper discussing the opportunities and barriers for digitalization in the sector and outline a strategy for the regulator to support digitalization and address risks in its implementation.

I encourage all students to choose presentations in early weeks in order to be done with this part of the assessment as quickly as possible and to be able to focus on the remaining assessments.

The assessment aims to create a presentation on a given topic that will demonstrate students' understanding of preservation methods and allow them to reflect on the interaction between commodities, safety, stability, sustainability and legislative requirements.

You are required to read the case study familiarise yourself with its findings and come up with a set of practical recommendations to the organisation. Your recommendations should be focused on how governance,  organisational culture, leadership and employee motivation are aligned to overcome the problems faced by the organisation.