Category | Presentation | Subject | Management |
---|---|---|---|
University | Buckinghamshire New university | Module Title | MG529 Strategic Marketing |
Assignment No. and type: | PR1: 15-minute group presentation and Q&A session |
Assessment weighting: | 30% |
The Jordan, Nike, and Converse brands work together as NIKE, Inc., a group committed to making a lasting impression. With a global presence, an innovative culture, and a focus on the team. They act to ensure that athletes, sport, and the environment will all continue to advance in the future. Nike's strategy for global management of employees.
Task 1: Situational Analysis................................................1
Market Size and Trend Data.................................................2
Competitor Analysis..................................................................3
PESTLE..............................................................................................4
TOWS Matrix....................................................................................5
Customer Analysis..........................................................................6
Stakeholder Analysis.......................................................................7
Conclusion...........................................................................................8
Reference...............................................................................................9
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