MKT316 Marketing Management in Practice Ulster University

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Published: 31 Jan, 2025

Category	Assignment	Subject	Marketing
University	Ulster University	Module Title	Marketing Management

Module Rationale

Marketing Management concerns how a company implements and manages the marketing concept. This module develops the principles and frameworks of marketing, introduced at level four, and applies the perspective of managerialism to these core principles. In this respect, the module’s focus is on the 4 core managerial activities in the context of marketing; planning, implementation, leadership and control. The module also seeks to build upon these core principles and explore the context of marketing management implementation in small businesses, not for profit, sports, places and retailing.

Overall Aim of the Module

To provide knowledge and understanding of the planning, implementation and control of marketing across diverse organisational contexts.
Understand the issues, concepts and theories concerned with the management of marketing within an organisation
Identify, analyse and apply relevant marketing and consumer behaviour theory to practical, real life marketing problems, while formulating solutions to a range of marketing contexts.
Locate, extract and analyse marketing information, consider arguments and draw reasoned conclusions from multiple sources, including the appropriate acknowledgment and referencing of sources.
Demonstrate the ability to justify marketing strategies and advocate a strategically informed position when considering marketing plan implementation.

Assessment Guidance

Word count includes the title page, contents page, in-text references and citations but excludes tables, reference list and appendices.
Your work should include references to relevant journal articles and other good quality information sources and should be properly laid out using the Harvard system of referencing. More detailed guidance is available in the ‘Guide to Referencing in the Harvard Style’. We encourage you to make good use of all the support services offered by your Faculty Subject Librarian, further details are in the Learning Support Services Section.
You should refer to the assessment criteria to provide fuller details of the marking criteria for each classification band.
In addition, you should refer to the standard assessment guidelines as presented in your Course Handbook/Support Area, this includes guidance and policies on referencing style, plagiarism, etc.
We recommend the use of Studiosity which offers constructive feedback on draft written submissions within 24 hrs.
Coursework must be submitted by the dates specified. Coursework submitted after the deadline, without prior approval, is not normally accepted. For further guidance on the late submission of coursework, please see the course handbook.
Non-compliance with the word limit will result in a penalty being applied in accordance with the University Word Limit Policy which can be found on your Course Support Area in Blackboard.

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