MGT659 Concepts and Applications of Strategic Management Group Assignment 2026 | UiTM

MGT659 Group Assignment (40%)

• Report due date: Week 11 (14/6/2026)
• Presentation (online): Week 12 – 14 (21/6/2026 – 9/7/2026)

 Format Of The Written Report

All project report must be prepared in the following sequence:

• Title page
• Executive Summary
• Acknowledgement
• Table of contents
• List of Tables
• List of Figures

Main Report

• Background Of The Company

In this section, students are required to provide a comprehensive overview of the selected company and its operating environment. The discussion must be supported with relevant information, examples, and where possible, credible sources.

Items to be covered are:

• Vision
• Mission
• Organisational Culture / Values
• Porter’s Five Forces Model

Students are required to clearly state and explain the company’s vision, mission, and organisational culture or values, demonstrating how these elements shape the organisation’s direction, decision-making, and overall business practices. In addition, students must conduct an industry analysis using Porter’s Five Forces Model, evaluating each force based on the selected company’s context and providing relevant justification. The discussion should be analytical, supported with appropriate examples, and reflect the application of strategic management concepts rather than mere description.

Stage 1 The Input Stage

• Internal company analysis (IFE)
• External industrial analysis (EFE)
• Competitive Profile Matrix (CPM)

Stage 2 The Matching Stage

Student are to match between SWOT Matrix (compulsory) and any other one  Strategy Tools from the four listed below

• Space Matrix
• IE Matrix
• BCG Matrix
• Grand Strategy Matrix

All information from the excel format are to be placed in this report.

Stage 3 Decision Stage

QSPM – Student is to compare the strategy from the two tools above and explain on the results chosen in detail.

• Strategy Implementation

Student is to suggest three strategies based on the result above. Explain each strategy in detail: how it will be implemented /process/steps/ creative idea / display your ideas / think out of the box; for example – if product how you want it to be, marketing and etc. Apply strategy management skills and knowledge.

• Strategy 1
• Strategy 2
• Strategy 3

Conclusion And Recommendation

Students should provide a brief conclusion that summarises the key findings of the report. Students are also required to recommend future plans for the business in terms of short-term and long-term strategies for the organisation. Each recommendation should clearly explain what should be done, why it is important, and how it can be implemented.

• References

Format: All references must follow APA style 7th edition

• Appendices

Students are to attached photos or evidence on discussion or visits to the company selected.

Students are required to prepare a comprehensive written analysis based on these writing specifications:

Text format:

a. Size: A4
b. Font: Arial 11pt (Black)/Times New Roman 12
c. Double spacing
d. Justify
e. Margin: Top: 1; Bottom 1 in; Right 1 in: Left 1.5 in
f. Content pages must have page numbers
g. Full references list must be at the end of the report (APA style)
f. Maximum number of pages is between 20 to 30 pages

Front Cover

i. Course code
ii. Title (Company & Logo)
iii. Group members
iv. Matric no.
v. Group /Class
vi. Lecturer’s Name
vii. Date submit

MGT659 Guidelines & Suggested Outlines

Executive Summary

Provide a summary or an overview of the strategy report (in two pages at most), Stating what the business of the company is, the main results of the external and internal analyses, results of strategy formulation tools used, the key strategic management issues and the recommended strategic and financial objectives  (at least for the three years), strategies and significant action plans for the company.  

I. Background Of The Company

• Include a short background of the company
• Nature of business/products/services
• Current revenue and profit
• Major market served
• Number of employees
• Other relevant basic information
• Logo

II. Company’s Vision And Mission

• State the current vision, mission, and objectives of the company.
• Comment or evaluate the vision and mission statement using David’s framework and other criteria discussed in class.
• If you are developing a new vision and mission statements, use the criteria as discussed in the subject.
• Give recommendations on how you will communicate the vision and mission to the employees and other stakeholders

 III. Stage 1 The Input Stage

External Industrial Analysis

• General Environment

Discuss current and expected outlook in the following areas, focusing only on factors that will have significant impact on your business. Consider the following areas only insofar as they are relevant and thus exert a significant impact on your industry

• Economic development
• Socio-cultural, demographics trends, lifestyles changes
• Technological developments
• Political, legal, governments aspects
• Other external factors that may be relevant to your business

Translate the above in terms of what it means for your business, identifying opportunities and threats that may affect the following:

• Market demand and opportunities
• Types and products and services offered
• Intensity of competition
• Suppliers and distributors
• Costs of doing business
• Other aspects of the business

• Industry and Competitor Analysis

Analyse the industry’s situation and prospects by looking into the following:

• Market size and/or growth rate and stage in the growth cycle
• Number of players and their relative sizes; market share analysis
• Market aspects (products or service, price, promotion, and channels of distribution)
• Buyer/Customer profile
• Factors affecting costs of doing business
• Operations/Productions aspects
• Technology developments
• Industry financial analysis (growth, profitability, liquidity, leverage, efficiency)

Problems in the industry

Identify Critical Success Factors (CFS) in the industry. Analyse the industry using Porter’s Five Forces framework of competitive analysis and based on the preceding analysis, state your conclusion for each force.  

• Competitor analysis

1. Identify your major competitors and provide relevant information for each, e.g., revenue size, financial health, market share, strategies, etc.

Focus only a few (about two or three) and explain why you choose to focus on these competitors.

2. Evaluate your competitors and your company vis-a-vis the CSFs identified earlier. Do a Competitive Profile Matrix (CPM) and explain ratings.

• Summary and Conclusion

Using the results of your general environment and industry analyses, identify and summarize the major opportunities and threats. Use the EFE matrix tool to assess how well your company is responding to the opportunities and threats in the environment.

• Make sure the factors included in your EFE Matrix have been discussed in the external and industry analyses should be reflected in your EFE for consistency.
• Explain your weights and ratings.
• Draw your conclusion about the industry overall prospects and industry attractiveness.
• Identify key strategic issues that need to be deal with.
• Make a conclusion about your current company’s competitive position or business strength in the industry, e.g., very strong, strong, middle-ground, weak.

Internal Company Analysis

Review the company’s performance in terms of key performance indicators:

• Revenue/sales in the past three years
• How the company’s growth compares with industry growth or vis-a-vis the other players
• Profitability, other relevant performance indicators
• Use David’s functional audit checklists to assess the different functional areas of the organization

From the above identify the company’s major strengths weakness  Use the IFE matrix to evaluate the overall internal strengths and weaknesses of the company

IV. Stage 2 The Matching Stage

Use the different strategy formulation tools (SWOT, SPACE, IE, BCG and GRAND) and other relevant analytical tools to come up with strategies options and directions for the company.  You needs to perform strategy formulation tools:

a. Swot Matrix

b. Choose another one more tool from SPACE/BCG/IE/GRAND. 

Make sure that your analysis and positioning in the various matrices/cells are consistent with the results of your external/industry and company analyses.

 V. Stage 3 Decision Stage

Prepare QSPM and finally explain the results of your analyses.

VI. Conclusion , Recommendations And Action Plans

Provide a clear statement of your strategic and financial objectives (estimate cost) for the company or business, for the next three years. It should state

• measurable objectives, e.g., market position, sales or revenue growth, net income or profit level, profitability, etc.

The strategic and financial objectives should consider the following:

• It must support the company’s vision/mission
• It must consider the expected external/internal industry prospects as shown in the external and industry analysis
• It must consider the company’s historical performance and current/expected competencies and capabilities
• It must be consistent with the results of your analytical. For example, an aggressive expansion strategy should now be more aggressive revenue growth while a ‘hold and maintain’ position should be more moderate growth for the company.
• Detail out your action plan for the company by focusing on the two alternative (2) strategies that you have sorted out using QSPM and other tools.
• The time frame can be anywhere from three to five years
• Add success stories of ALL strategies that have been implemented.

Additional Guidelines

• Do not constrained by the company’s current strategic plans or what you think will be acceptable to the company’s management.
• What is important is that your recommended strategies follow the logic of you of your external and internal analyses and you strategy formulations tools and y our own strategic insights.
• Make assumptions whenever necessary but state these assumptions clearly.
• While this assessment will be evaluated largely based on logic, substance, and content, it should be professionally done and written in formal style using the correct grammar, spelling, choice of words, and proper format.
• All tables and figures in the paper should be numbered for easy reference and should have appropriate with units of measures used and data sources indicated.
• Cite your references and data sources using APA(American Psychological Association)format.

ALL GROUPS WILL BE EQUIPPED WITH A EXCEL TEMPLATE (www.strategyclub.com- FREE TEMPLATE/FREE TEMPLATE VERSION 18) TO ASSIST YOU IN THE PREPARATION OF THE REPORT.

Format For Presentation

• Power point slides (less wording/use infographic) should be creative, interesting and covering every important aspects of the report. E.g.

Backgound of the company

Mission & Vision (Before & After evaluation)

External industrial analysis (Porter 5 Forces, CPM & EFE Matrix)

Internal company analysis (IFE Matrix)

Objectives, strategy recommendations (SWOT MATRIX and another  1 (one) tool (SPACE/ BCG/ IE /GRAND) & QSPM)

Strategy chosen & the detail of action plans executions

Conclusions and Recommendation

• Duration for presentation 25 minutes per group (20 minutes for presentation and 5 minutes for Q&A session).
• Maximum slides: 15
• Every group member must contribute to the presentation. Grades given are also in consideration of an individual performance and effort to participate during the presentation and group work.