MGT3122 International Business Strategy Individual Firm Strategic Analysis Report 2025-26 | MU

MGT3122 Assignment Brief

Produce an individual report (PowerPoint) that presents a detailed strategic analysis of the assigned organisation. The aim is to determine the strategic fit between the firm’s external operating environment and its internal capabilities and resources. This assignment addresses module learning outcomes 1–5.

Requirements

Format: PowerPoint (.pptx)

(80% of final grade)

Due: 12 December 2025

Length: 12 slides ±1 (NOT including cover page, table of contents, and references) Research: Use recommended sources introduced in the research workshop plus appropriate supplementary sources. All sources should be current, reliable and valid. Scope: If the firm is multi-business, focus on one specific business unit (choose the one with the most available information).

MGT3122 Assessment components & weighting

MGT3122  Detailed grading criteria

1) Depth & breadth of research (10%)

• Use of recommended sources from the research workshop
• Use of current, reliable supplementary sources
• Evidence of evaluation, not just collection, of significant information

2) External environment (10%)

• Macro analysis (e.g., PESTEL) and implications
• Industry analysis (e.g., Porter’s Five Forces)
• Drivers of change and industry attractiveness

3) Analysis of the firm (50%)

• Resources & capabilities: identify and evaluate using a framework (VRIO)
• Firm performance: financial and marketing analysis over 3–5 years
• Competitor analysis: identify key competitors, compare strategies
• Strategy: evaluate business-level and corporate-level strategies

4) Conclusion: Strategic fit (10%)

• Interpret results of analysis
• Judge whether firm’s resources align with its environment - State the firm’s strategic position

5) Presentation — look & feel (20%)

• Visually attractive and professional layout
• Clear data presentation (charts/tables)
• Meticulous referencing
• Clear, proofread writing

Guidance & expectations

• Components are research cues, not a strict checklist.
• Emphasise the issues that matter most for your firm.
• Demonstrate prioritisation, judgment, and depth
• For multi-business firms: choose one business with the best data availability.

Pre-work: research (where to start)

• Begin with sources introduced in the research workshop.
• Use supplementary sources to update/fill gaps (company reports, industry reports, reputable news).
• Ensure all sources are current, reliable, and valid.

Suggested structure

1. General business environment (macro analysis)
2. Industry environment analysis
3. Competitor analysis
4. Firm analysis (resources, financials, marketing, strategies)
5. Conclusion: Strategic fit

Suggested slide-by-slide layout (12 slides ±1)

1. Executive summary
2. Company overview
3. Macro environment (PESTEL)
4. Industry analysis (Five Forces)
5. Drivers of change & implications
6. Competitor/strategic group analysis
7. Resources & capabilities (VRIO)
8. Financial & marketing performance
9. Business-level strategy
10. Corporate-level strategy
11. Strategic fit & recommendations
12. Limitations / next steps

Presentation — look & feel (tips)

• Think dashboards, not slideshows
• Use diagrams, charts, and visuals
• Avoid long bullet lists
• Create a consistent, professional theme
• Label charts/figures clearly
• Cite all sources correctly; include a full references slide
• Proofread carefully

Submission checklist

• Cover slide (name, student ID, company name, slide count)
• Table of contents slide
• 12 content slides 1 (not counting cover/TOC/references)
• References slide
• Charts/figures labelled
• VRIO / analytical methods applied
• Proofread and visually consistent