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Talk to an Expert| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | MGT203 University of Sunderland | Module Title | MGT203 Integrated Marketing Practice |
| Word Count | 3,000 words |
|---|---|
| Assessment Title | Individual report |
Weighting: 100% of the marks for the module
Submission Location: Upload through Turnitin via Canvas.
Suggested word count: 3,000 words (Individual report)
Format: Report
You may individually negotiate an alternative format for your submission from a choice of: An individual 15-minute podcast
Or
A 15-minute You Tube video.
If you wish to use one of these alternatives, you must discuss this with your module tutor for their approval before commencing your assessment.
Upon successful completion of this assessment, students will be able to:
Identify a fast fashion brand (apparel and footwear) and prepare an individual report examining their marketing practices.
Examples of fast fashion brands include: Shein, Uniqlo, Zara, H&M, Gap, Forever 21, and Temu. You may select one of these brands or another of your choosing.
Your work must address the following:
1.Analyse and appraise the key drivers of change from the brand’s marketing environment that are currently influencing the brand and evaluate the brand’s responses to these. (40% weighting).
2.Analyse and appraise how the brand is adopting an integrative and holistic approach in value creation. (40% weighting).
3.Evaluate how the brand’s marketing practices contrast with those of brands in the fashion industry that originated as ethical and sustainable brands, to illustrate the dichotomous marketing decisions facing marketers in this industry. (20% weighting).
These tasks require significant research into the fashion industry with a specific focus on one fast fashion brand, its marketing strategies and practices and the transformative forces that are influencing these. The evaluation must be supported with source material from recent credible sources that are fully acknowledged using Harvard referencing. It should also be underpinned with theory.
Finally, your work must reference at least two of the following sources:
PLEASE NOTE
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Categories |
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Grade |
Relevance |
Knowledge |
Analysis |
Argument and Structure |
Critical Evaluation |
Presentation |
Reference to Literature |
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Pass |
86 – 100% |
The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse. |
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76-85% |
The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and there may be some evidence of originality |
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70 – 75% |
The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also clearly articulated t evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it is expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse. |
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60 – 69% |
Directly relevant to the requirements of the assessment |
A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein |
Good analysis, clear and orderly |
Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s) |
May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and/or practice. |
Well written, with standard spelling and grammar, in a readable style with acceptable format |
Critical appraisal of up-to- date and/or appropriate literature. Recognition of different perspectives. Very good use of source material. Uses a range of sources |
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50 – 59% |
Some attempt to address the requirements of the assessment: may drift away from this in less focused passages |
Adequate knowledge of a fair range of relevant material, with intermittent evidence of an |
Some analytical treatment, but may be prone to description, or to narrative, which lacks clear |
Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical |
Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic |
Competently written, with only minor lapses from standard grammar, with acceptable format |
Uses a variety of literature which includes some recent texts and/or appropriate literature, though not necessarily including a substantive amount beyond library |
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appreciation of its significance |
analytical purpose |
mode(s) couched in simplistic terms |
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texts. Competent use of source material. |
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40 – 49% |
Some correlation with the requirements of the assessment but there are instances of irrelevance |
Basic understanding of the subject but addressing a limited range of material |
Largely descriptive or narrative, with little evidence of analysis |
A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence |
Some evidence of a view starting to be formed but mainly derivative. |
A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader |
Some up-to-date and/or appropriate literature used. Goes beyond the material tutor has provided. Limited use of sources to support a point. |
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Fail |
35 – 39% |
Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and least challenging terms |
A limited understanding of a narrow range of material |
Heavy dependence on description, and/or on paraphrase, is common |
Little evidence of coherent argument: lacks development and may be repetitive or thin |
Almost wholly derivative: the writer’s contribution rarely goes beyond simplifying paraphrase |
Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a simplistic or repetitious style |
Barely adequate use of literature. Over reliance on material provided by the tutor. |
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The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied – for compensation consideration. |
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30 – 34% |
The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators. |
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15-29% |
The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators. |
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0-14% |
The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators. |
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