MGBBTOUWT_SEPT23 Understanding the World of Tourism- Individual Essay

Published: 14 Feb, 2025
Category Essay Subject Management
University Canterbury Christ Church University Module Title MGBBTOUWT_SEPT23 Understanding the World of Tourism
Word count/ Assignment no. 900 words/ Assignment Assignment Type Individual Essay

Assignment Overview

This assignment involves preparing a written essay on your Understanding of the World of Tourism.
This assignment will encourage students to apply the learning from the module to a topic and will be submitted in form of an essay.

Assignment Task and Requirements

Task- Write an essay explaining the development of contemporary tourism and analysing the travel motivational theories.

DESCRIPTION OF THE TASK
The submission of a written essay that discusses a chosen topic using a wide variety of research materials (900 words excluding references). You are required to research and gather relevant information and supporting evidence by exploring various sources such as books, scholarly articles, online databases, and credible websites.

1. Explain the development of contemporary tourism.
2. Explain the travel motivations with Push and Pull factors, Maslow’s Hierarchy and Plog’s theory (you must take examples and statistics related to the tourism arrivals in different categories and countries).

This task will require you to include all the following:

1. The major events of the history which contributed towards the development of contemporary tourism.
2. Explain and define the travel motivations.
2.1 Discuss the differences between Crompton’s push and pull factors
2.2 Explain Maslow’s Hierarchy and its relation to travel motivations.
2.3 Explain Plog’s theory of travel motivations.
2.4 Discuss the Travel Career Patterns Model and the motivational factors for tourist.
3. You must include 10 references in CCCU-Harvard referencing style (Books, Journal articles and Websites) and direct and indirect in-text citations.

Learning Outcomes

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO1 Understanding of Development of Contemporary tourism
LO3 Define and understand key tourism related concepts, including different types of tourist groups and their requirements

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