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MG5643 Understanding Business and Management Research Assignment/Coursework Brief for 2025/26

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Published: 10 Apr, 2026
Category Assignment Subject Management
University Brunel University of London Module Title MG5643 - Understanding Business and Management Research
Assessment Title: Research Proposal
Module Leader: Dr Meltem Yavuz Sercekman
Distribution Date:  26/01/2026
Submission Deadline: 12:00 noon on 27/04/2026
Feedback by :  25/05/2026 (20 working days after the submission the deadline.)
Contribution to overall module assessment:  100% 
Indicative student time working on assessment:  120 Hours
Word or Page Limit (if applicable):  2500 Words (not including references)
Assessment Type (individual or group):
Individual

MG5643 Main Objective of the assessment

The main objective of the assessment is to allow students acquire theoretical and practical knowledge for business management by covering issues and debates in
management research and provide knowledge of relevant research methods and techniques for master’s level project work. The assessment provides students
opportunities to use and recognise the dominant role of both quantitative and qualitative methods in management research and the need to enable the
understanding of research reports and use this information to improve the quality of work and decision-making. The assessment examines the following Intended

Learning Outcomes (ILOs):

1. Comprehensively understand different research designs and their appropriateness to study different research problems.
2. Identify and synthesize complex research data on a given topic and identify an appropriate methodology for management issues.
3. Evaluate and justify systematically the use of quantitative and qualitative research methods.
4. Demonstrate a variety of skills including recording, communication and explanation of reading research material involved.

Description of the Assessment

Students are expected to produce an individual research report (a proposal 2500 words with a +/- margin of 10%) addressing each of the following tasks on the topic of their research interest. The assessment assesses all the ILOs 1,2,3 and 4.

1. Introduction (≈600 words)

- Background of the Research
- Research Problem
- Research Question, Aim and Objectives

2. Literature Review (≈1000 words)

A critical review and evaluation of relevant literature (valid, relevant, up-to-date academic and peer reviewed journal articles should be used). Discussion on
relevant theories, concepts and frameworks that underpin the research.

3. Research Methodology (≈600 words)

This section should outline and justify the research methodology, including research approach and strategy, method and design to ensure research question,
aim and objectives are effectively addressed.

4. Ethical Considerations, and Timeline (≈300 words)
Considerations of relevant research ethics issues, consultation of Brunel University Ethical guidelines for research. Potential limitations of the study.

5. Appendices (Mandatory): Two appendices must be included with your submission.

  • Appendix A should present evidence of your research process.
  • Appendix B should include your declaration of AI use.

These appendices are mandatory and will not be included in the word count.

Appendix A: Evidence of Research Process (5–10 items required)

  • Provide screenshots or documentation showing how you developed your research topic and conducted your preliminary research before writing your
    proposal. These may include:
    - Library database searches (e.g., EBSCO, ScienceDirect, Emerald)
    - Google Scholar search results (keywords and filters used)
    - Examples of key academic articles identified for the literature review
    - Notes or summaries of theoretical frameworks reviewed

  • Each screenshot should be numbered and captioned clearly, please see examples below:
    - “Screenshot 1: Google Scholar search results – “Mindfulness and Leadership”
    - “Screenshot 2: EBSCO results – “Workplace Wellbeing and Research Design Approaches”

Appendix B: Declaration of AI Use

  • If you have used AI tools (e.g., for proofreading, summarising, or structuring your proposal), include:
    - A short declaration describing how AI was used
    - Your prompt journal or sample interactions

Important Notes on AI Use

  • AI tools may be used as guidance and support only, not as a substitute for your own analytical work.
  • Always verify and cross-check any factual or bibliographic information before including it in your report.
  • Do not present AI-generated text, arguments, or references as your own work
  • If AI tools are used (for instance, for grammar refinement or outline support), they must be acknowledged in the appendix.
  • Failure to acknowledge AI use may be treated as academic misconduct in accordance with University policy

General Guidelines

- Any sources referred to must be cited in the text and listed in the list of references following the Harvard referencing conventions (Both citations and
references must be formatted in the Harvard referencing style).
- The pages of the proposal should be numbered, and the proposal should not exceed 2500 words (with a plus/minus margin of 10%), excluding the title
page, table of contents, references, and appendices etc.
- The report should be typed using 12 pt. Times New Roman font with line spacing of 1.5.
- Your submission should have a title page clearly indicating the Module Code, Your Registration Number and the word count of the coursework.

PG mark bands and grade point bands [Senate Regulation 3] are:

Indicative Mark Band Degree class equivalent Grade Point
90 and above A* 17
80-89 A+ 16
73-79 A 15
70-72 A- 14
68-69 B+  13

 

63-67 B 12
60-62 B-

11

58-59

C+ 10
53-57 C

9

50-52 C-

8

48-49 D+

7

43-47 D

6

40-42

D-

5

38-39 E+

4

33-37 E

3

30-32 E-

2

29 and below F

1

Submission Instructions

Coursework must be submitted electronically via the University’s WISEflow system. The required file format for this report is Adobe PDF. Your student ID number must be used as the file name (e.g. 0123456.pdf). You must ensure that you upload your file in the correct format and complete the Wiseflow coversheet before submitting your assignment.

Please note that submissions of ‘.pages / .docx etc’ documents will not be accepted and must be converted to the approved format.

Marking Criteria
Criteria Mark Descriptors
Introduction and Research Background. (25%)

70 and above

Clear demonstration of a sophisticated, and thorough understanding and exposition of the context, importance of the topic, articulation of research problem, aim and objectives etc.

60-69

Clear demonstration of a well-developed, and comprehensive understanding of the context, importance of the topic, articulation of research problem, aim and objectives etc.

50-59

Demonstration of a substantial understanding and exposition of the context, importance of the topic, articulation of research problem, aim and objectives etc.

40-49

Provides evidence of some understanding and exposition of the context, importance of the topic, articulation of research problem, aim and objectives etc.

30-39

Provides evidence of a partial understanding of the context, importance of the topic, articulation of research problem, aim and objectives etc.

29 and below Work does not demonstrate understanding of the context, importance of the

topic, articulation of research problem, aim and objectives etc.

Critical Review of Literature (30%) 70 and above Demonstration of a comprehensive knowledge and critical review of the literature, developing a coherent and fully justified conceptual framework (Well organized, use of contemporary and diverse sources with clear links to aim and objectives).

60-69

Demonstration of a sound knowledge and critical review of the literature, developing an appropriate and justified conceptual framework (Well organized, use of contemporary and diverse sources with clear links to aim and objectives).

50-59

Demonstration of a satisfactory and limited critical review of the literature, developing an appropriate conceptual framework but not clearly stated and/or complete and justified (Use of contemporary and diverse sources with clear links to aim and objectives).

40-49

Demonstration of a limited critical review of the literature, conceptual framework not clearly stated and/or complete and justified (Limited use of contemporary and diverse sources with limited links to aim and objectives).

30-39

Demonstration of a very limited critical review of the literature, conceptual framework not clearly stated and/or complete and justified (Very limited use of contemporary and diverse sources with very limited links to aim and objectives).

29 and below

No convincing demonstration of a critical review of the literature and no development of a conceptual framework. (Very limited use of contemporary and diverse sources with very limited/no links to aim and objectives).

Research Methodology (30%)

70 and above

Highly relevant and appropriate methodology, very clear justifications (referenced evidence) and clear links to aim and objectives. Highly appropriate research design.

60-69

Relevant and appropriate methodology, clear justifications (referenced evidence) and clear links to aim and objectives.

Appropriate research design.

50-59

Suitable methodology linked to research aim and objectives, some justifications of choices made (referenced evidence).

Appropriate research

design with some gaps.

40-49

Methodology is irrelevant and limited understanding of the elements of the research design.

30-39

Methodology is both irrelevant and inappropriate, very limited understanding of the elements of the research design.

29 and below No clear and relevant Methodology is presented.
Planning and ethical considerations; Overall Presentation (15%)

70 and above Excellent planning, presentation layout in terms of structure and

logical argument; proposal is written very clearly in appropriate academic/scientific language. Outstanding structure and presentation with correct use of language, grammar, logical style of expression and academic conventions.

Excellent understanding and application of appropriate ethical and professional practice.

60-69

Very good planning, presentation layout in terms of structure and logical argument; proposal is written clearly in appropriate academic/scientific language. Very good structure and presentation with correct use of language, grammar, logical style of expression and academic conventions. Very good understanding and application of appropriate ethical and professional practice.

50-59

Good planning, presentation layout in terms of structure and logical argument; proposal is reasonably written clearly in appropriate academic/scientific language with some gaps. Good structure and presentation with correct use of language, grammar, logical style of expression and academic conventions with some gaps. Good understanding and application of ethical and professional practice with some gaps.

40-49

Lacks planning, presentation layout in terms of structure have deficiencies; lack appropriate academic/scientific language. Poor use of language, grammar, flow and academic conventions. Lacks understanding and application of appropriate ethical and professional practice.

30-39

Inadequate planning, presentation layout in terms of structure have several deficiencies; lacks appropriate academic/scientific language. Poor use of language, grammar, flow and academic conventions. Limited understanding and application of appropriate ethical and professional practice.

29 and below Major inadequacies in planning, presentation layout

in terms of structure has many deficiencies; major issues with academic/scientific language. Poor use of grammar, flow and academic conventions. Lacks understanding and application of appropriate ethical and professional practice.

 

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