Brunel University London Assignment Questions

The main objective of the assessment is to allow students acquire theoretical and practical knowledge for business management by covering issues and debates in management research and provide knowledge of relevant research methods and techniques for master’s level project work.

MG5596 Describe and critically evaluate current strategic management theories and analytical concepts. Describe and critically evaluate key conflicts and dilemmas in strategic practice such as: logical versus creative thinking; environmental versus resource determinism; industry leadership versus followership; competition versus co-operation; and profitability versus corporate responsibility.

MG5610 The aim of MG5610 is to assess students’ ability to 1) identify and evaluate the main influences on consumer behaviour; 2) analyse consumer decision-making processes in different contexts; and 3) apply their understanding of consumer behaviour in marketing strategies and recommendations.

MG5620 You are required to examine a sector of your choice in-depth and suggest ways to develop a new brand to enter that sector in the UK. The focus should be B2C.

MG5625 Coursework: 1.To demonstrate an advanced knowledge and understanding of the key components, theories, practices and strategies of contemporary digital marketing (K)