MG5610 The aim of MG5610 is to assess students’ ability to 1) identify and evaluate the main influences on consumer behaviour; 2) analyse consumer decision-making processes in different contexts; and 3) apply their understanding of consumer behaviour in marketing strategies and recommendations.
View or Download >>MG5620 You are required to examine a sector of your choice in-depth and suggest ways to develop a new brand to enter that sector in the UK. The focus should be B2C.
View or Download >>MG5625 Coursework: 1.To demonstrate an advanced knowledge and understanding of the key components, theories, practices and strategies of contemporary digital marketing (K)
View or Download >>MG5638: This module aims to allow you to conduct a piece of research, including the identification of the research enquiry, data collection, analysis and the presentation of the results.
View or Download >>ME5670/ME5690: Matlab is an abbreviation of Matrix Laboratory. It is a programming and numeric computing platform used by millions of engineers and scientists to analyse data, develop algorithms, and create models.
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