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Talk to an Expert| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Universiti Teknologi Malaysia (UTM) | Module Title | MBSA 2113 Modern Data Management |
| Course Code | MBSA 2113 |
| Course | Modern Data Management |
| Programme | Master Of Business Administration |
| Duration | 14 Days |
| Submission Date | 11 July 2026, 23:59 PM |
| Marks | 100 (Contributing 30 % Of The Overall Marks) |
(Excerpt from Item 28, UTM Graduate Studies Rules and Regulations)
1. A student is suspected of misconduct during examination if:
a. Giving, receiving or possessing notes or some other materials in various forms relevant to the course during the examination inside and outside of exam hall
OR
b. Using the information stated above for the purpose of answering exam questions
OR
c. Cheating or attempting to cheat or behaving inappropriately during examination
OR
d. Other misconduct set by the University.
2. If the student is found guilty of misconduct by the Faculty Academic Committee and pending the approval of the Senate, the student can be penalized as follow:
a. Receive a ZERO (0) mark for the examination
OR
b. Receive a ZERO (0) mark for the course
OR
c. Receive a ZERO (0) mark for all registered courses for the semester
OR
d. Suspended from study for a duration specified by the Senate.
❖ Answer ALL questions.
❖ Justify every major decision clearly.
❖ Diagrams must be labeled and explained.
❖ Answers will be evaluated based on depth of reasoning, design quality, and clarity of explanation, not memorization.
A regional logistics company operating across Southeast Asia faces the following challenges:
| a) | Data is generated from IoT sensors, mobile delivery apps, ERP systems, and external partners |
| b) | Reports are delayed by up to 48 hours |
| c) | Data inconsistency exists between operational and analytical systems |
| d) | Management wants near real-time dashboards for strategic decisions |
Tasks:
(a) Design a modern data architecture suitable for this organization.
(b) Clearly justify your choice of data storage models (e.g., data lake, data warehouse, lakehouse).
(c) Explain how data flows from source systems to decision dashboards.
(d) Discuss how your architecture balances scalability, governance, and cost.
❖ Your answer must demonstrate how data “moves, transforms, and gains value” throughout the architecture.
(PO1, C6)
(50 marks)
| Senior management claims:
“We have a lot of data, but we don’t trust it.” |
Tasks:
(a) Identify three root causes of low data trust in modern organizations.
(b) Design a data governance framework addressing ownership, quality, and accountability.
(c) Explain how metadata, lineage, and validation rules improve trust.
(d) Propose KPIs to measure data quality maturity over time.
❖ Your answer must link governance mechanisms directly to managerial confidence.
(PO1, C6)
(25 marks)
| A retail chain collects:
ü Transactional sales data (structured) ü Customer reviews (text) ü In-store video analytics (semi-structured metadata) |
Management asks whether to use traditional RDBMS, NoSQL, or distributed big data platforms.
Tasks:
(a) Classify each data type and its processing needs.
(b) Recommend suitable data technologies for each.
(c) Justify why a single database solution is insufficient.
(d) Explain how integration across platforms enables holistic insights.
❖ Focus on “why” decisions are made, not just “what” tools are used.
(PO1, C6)
(25 marks)
Report must be type written with Times New Roman font size 12 and 1 ½ spacing. For references use Author (Year) format. Put in suitable headings, table of content, Figures and Table numbered from 1 onwards. Report must be of current academic standards (also refer to journal papers/conference proceedings). The number of pages of text must not exceed 25 pages. You must submit to Turnitin for checking and zero marks will be awarded if found plagiarized.
Make sure turnitin similarity index is < 20%.
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