MBB7009M Marketing Report on Marketing and Data Analytics Assesment 2 Brief

Assignment Description

For this individual assignment, you will develop a report which will be comprised as a word document with a variety of graphs, charts, figures and critical paragraphs. You will need to select a company of your choice. You are to critically evaluate the organisation’s marketing environment, integrated marketing communication and demonstrate how the company integrate their online and offline media.

Programme Learning Outcomes (PLO)

7.1 Demonstrate in-depth, specialist knowledge and mastery of techniques relevant to the study of opportunities and challenges of business and management
7.2 Demonstrate an advanced and critical understanding of concepts, information and techniques informed by knowledge at the forefront of the study of contemporary business issues within the context of society
7.3 Demonstrate a systematic, integrated, and critically aware understanding of business management, leadership, and teamwork
7.5 Formulate a critical awareness of current issues in business management informed by contemporary research and practice
7.6 Demonstrate a piece of deep knowledge and critical understanding of organisations, context and response to changes in the global business environment
7.7 Extrapolate information critically and creatively utilising appropriate decision-making techniques in order to extract meaning and understanding, solve problems, and identify and evaluate options in a world of uncertainty and imperfect information