MBA7061 Strategy Assessment Brief - AS1 2026 | Cardiff

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Published: 15 Jan, 2025
Category Assignment Subject Management
University Regent College London Module Title MBA7061 Strategy Management

Click here and see the solution of this brief: MBA7061 Strategic Planning (AS1) Assignment Sample PDF Written By Experts.

MBA7061 Regent College London

MBA7061 Strategy Assessment Brief - AS1

Assessment Types 

Portfolio (3000 Words)

Assessment Title (weighting):

Assessment 1 – Strategic Planning - Portfolio – 70% (Group and Individual)

Word Count

3000 Words

Learning Outcomes:

2,3,4

Learning Outcomes Assessed

LO2   Critically examine the complex challenges faced in the development, implementation and evaluation of strategic choices
LO3   Critically evaluate and synthesise information and data from appropriate sources and use these to make informed judgments in relation to strategic options within contemporary global commercial and non-commercial contexts.
LO4    Formulate and justify innovative, evidenced-based strategic proposals and solutions.

Background

Throughout the module we will be examining a variety of strategy issues using a variety of research materials. Strategy in the context of contemporary business world will be explored, which includes an examination of global economic systems, instability, circular economy, new business practices, disruption, and business model innovation. Traditional and contemporary approaches to strategy, strategic thinking, and stakeholder engagement will be touched upon. Corporate, business, functional and network strategies will also be considered. 

Description of the assessment

This assessment requires students to critically analyse and respond to a significant strategic challenge arising from a cybersecurity breach or digital risk. Drawing on relevant strategic management theories and contemporary business practice, students will evaluate the implications of such disruptions on organisational performance and sustainability.

As a group, please select a multinational significantly affected by cybersecurity breach or digital risk event. Perform a strategic analysis of how the crisis disrupted the company’s value chain, market operations, brand image and overall strategic decision.

Group Structure and conditions:

  • Groups of 2–4 students (maximum of 4 students in a group)
  • Each group will choose any one multinational company headquartered in a G20 member country which is impacted by cyber security breach or digital risk.
  • No two groups may choose the same organization (final selections must be approved by the tutor)
  • Group is expected to distribute below individual tasks but need to ensure coordinated approach in completing the tasks.
  • Keep a log of group meetings and evidence it  in appendix. It carries 5% marks

Individual Sections: 2600 words in total

(Note: This is the total word count for the four sections below.)
A total of 2600 words should be allocated across the four sections. The word count per section can be decided by the group, as long as the combined total is approximately 2600 words.

Section A: Crisis Challenges - Critically analyse the specific strategic challenges faced by the company during the crisis, using the Positioning school or Resource-Based View (RBV).

Section B: Strategic Choices – Critically analyse  two strategic options available to the organisation and assess their feasibility with current evidence based data and theoretical support.

Section C: Crisis Response Plan - Formulate a detailed 3-year strategic response plan focusing on resilience, agility, and competitive repositioning.

Section D: Governance, Ethics, and Social Responsibility - Evaluate ethical considerations, governance responses, and CSR strategies, including long-term societal impact.

Reflection and Conclusion - Reflect on key learnings and provide a clear recommendation and conclusion. Each student must submit a short individual reflection on their personal learning experience from the group assignment.

Group Area ( 400 words)

  • Executive Summary (200 words) covering all the areas of the assignment 
  • Letter of Recommendation – (200 words) 
  • Supporting annexures

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Important Information for the Portfolio 

1.Students are asked to form into groups themselves at the start of Week two and by the end of Week two confirm the groups with the Lecturer. Once they are formed, students are required to self- allocate themselves into a group on Canvas, WhatsApp or Teams so they can start online group collaboration, (or they can also use any other platform for team collaboration).

2.Those students who still have not joined a group by the end of Week two will be randomly allocated to a group by their lecturer. 

3.Students are required to collaborate with their group members using tools such as group discussion forum of their choice, 5% marks are allocated to collaboration. Evidence to demonstrate their online group collaboration in Canvas or any other platform is to be added in the Appendix section of the portfolio (no word limits on this).  

4.Provide the full Harvard reference within the reference page for each item used, and the correct Harvard ‘shortened’ reference within the portfolio. 

5.It is expected that the Reference List will contain between fifteen to twenty sources. As a MINIMUM the Reference List should include four refereed academic journals and five academic books.

6.Make use of relevant core texts and research items from within the module. 

7.Your cover page would be the first page of your group in the Assignment. Ensure that your cover page includes the names and IDs of all members as well as the module name, tutor name, academic year/cohort/group. 

8.The assignment will be submitted as a single file.

9.Only one person (team lead) in the group will make summative submission via Turnitin. The other students MUST upload the cover sheet individually with the details added as point 7.

Structure and Format for Assignment 2

Format and Structure

Weightage

Title Page

 

Contents

 

GAI Declaration

 

Executive Summary

5%

Letter of Recommendation

5%

Section A: Crisis Challenges

20%

Section B: Strategic Choices

20%

Section C: Crisis Response Plan

20%

Section D: Governance, Ethics, and Social Responsibility and Conclusion

20%

Reflection, References and Appendices and supporting annexures

5%

Proof of participation of Online Collaboration

5%

Declaration: At the end of the assessment, you should also include a declaration of any software tools including Generative AI (GAI) applications that you used in developing and completing the assessment.

Minimum Secondary Research Source Requirements for both assignments: 

Level HE7 - It is expected that the Reference List will contain fifteen to twenty sources. As a MINIMUM the Reference List should include four refereed academic journals and five academic books.

IMPORTANT INFORMATION: To be added in your assignment

Declaration: At the end of the assessment you should also include a declaration of any software tools including Generative AI (GAI) applications that you used in developing and completing the assessment. The assessment brief will specify if and how you can use GAI applications in the assessment. 

Guidelines for the Preparation and Submission of Written Assessments 

1.Written assessments should be word-processed in Arial or Calibri Light font size 12. There should be double-spacing and each page should be numbered.

2.There should be a title page identifying the programme name, module title, assessment title, your student number, your tutor and the date of submission. 

3.You should include a word-count (excluding reference list/bibliography, figures, tables and appendices).
 Where a word limit is specified, the following penalty systems applies:

  • Up to 10% over the specified word length = no penalty
  • 10 – 20% over the specified indicative word length = 5 marks subtracted (but if the assessment would normally gain a pass mark, then the final mark to be no lower than the pass mark for the assessment). 
  • More than 20% over the indicative word length = if the assessment would normally gain a pass mark or more, then the final mark will be capped at the pass mark for the assessment.

4.    At the end of the assessment you should include a declaration of any software tools including Generative AI (GAI) applications that you used in developing and completing the assessment. The assessment brief will specify if and how you can use GAI applications in the assessment. 

5.All written work should be referenced using the standard University of Bolton referencing style– see: https://libguides.bolton.ac.uk/resources/referencing 
  Harvard Referencing

6.Please note that when you submit your work to Canvas, it will automatically be checked for matches against other electronic information, as well as for hidden text characters and GAI generated text. You will be able to see similarity matches but not currently flags for hidden characters and AI-generated text. The outcomes of Turnitin reports may be used as evidence in an academic misconduct investigation.

Late work penalties
 
Late work will be subject to the following penalties:

  • Up to 7 calendar days late = 10 marks subtracted but if the assignment would normally gain a pass mark, then the final mark to be no lower than the pass mark for the assignment. 
  • More than 7 calendar days late = This will be counted as non-submission and no marks will be recorded.
    Late submission of assessments on refer and those which are graded Pass/Fail only, is not permitted unless an extension is approved. See below.   

Extensions

In the case of exceptional and unforeseen circumstances, an extension of up to 14 days after the assessment deadline may be requested using the standard University Extension Request Form. For approval there would need to be an explanation and evidence of relevant circumstances. 

Longer extensions for individual assessments, projects and artefacts may be granted, at the discretion of the Programme Leader

Guidelines for Written Assessments Level HE7

 

 

Relevance

Learning outcomes must be met for an overall pass

Knowledge and Understanding

Analysis, Creativity and Problem-Solving

Self-awareness and Reflection

Research/

Referencing

Written English

Presentation and Structure

 

DISTINCTION

Exceptional Quality

85-100%

Work is directly relevant and expertly addresses the requirements of the brief.

Learning outcomes are met.

Demonstrates an exceptional breadth and depth of knowledge and understanding of theory and practice which is beyond the threshold expectation for the level.

Produces exceptional work which makes a contribution to knowledge in the subject area.

Presents an exceptional critique of advanced research material resulting in clear, original and illuminating conclusions.

Expertly interprets complex matters and ideas and makes sound judgments in the absence of complete data.

Demonstrates exceptional creative flair and a high level of originality.

Develops distinctive, insightful and creative solutions to complex problems.

Provides insightful reflection and critical self-awareness in relation to the outcomes of own work and personal responsibility.

An extensive range of advanced research sources critically evaluated and selected.

Sources cited accurately in both the body of text and in the Reference List/ Bibliography.

Writing style is clear, succinct and relevant to the requirements of the assessment.

An exceptionally well written answer with only rare errors in spelling, grammar and punctuation. Uses a wide range of less common and more advanced vocabulary and sentence types fluently and flexibly to convey precise meanings. Paragraphs are expertly structured with linking and signposting.

The presentational style and layout are correct for the type of assignment.

Evidence of planning and logically structured.

Where relevant, there is effective inclusion of, and reference to, figures, tables and images.

Excellent Quality

70-84%

Work is relevant and comprehensively addresses the requirements of the brief.

Learning outcomes are met.  

Demonstrates an excellent breadth and depth of knowledge and understanding of theory and practice for this level

Clearly demonstrates originality in the application of knowledge.  

Presents an excellent critique of advanced research material resulting in clear, original and illuminating conclusions.

Comprehensively interprets complex matters and ideas and makes sound judgments in the absence of complete data.

Demonstrates excellent creative flair and a high level of originality.

Develops distinctive and creative solutions to complex problems.

Provides excellent reflection and critical self-awareness in relation to the outcomes of own work and personal responsibility

A wide range of advanced research sources critically evaluated and selected.

Sources cited accurately in both the body of text and in the Reference List/ Bibliography.

Writing style is clear, succinct and relevant to the requirements of the assessment.

A very well written answer with very few errors in spelling, grammar and punctuation. Uses a wide range of vocabulary and sentence types fluently and flexibly to convey precise meanings. Paragraphs are very well structured with linking and signposting.

The presentational style and layout are correct for the type of assignment.

Evidence of planning and logically structured

Where relevant, there is effective inclusion of, and reference to, figures, tables and images.

MERIT

Good Quality

60-69%

Work is relevant and addresses most of the requirements of the brief well.

Learning outcomes are met.

Demonstrates a thorough breadth and depth of knowledge and understanding of theory and practice for this level.

Demonstrates originality in the application of knowledge.  

Presents a comprehensive critique of advanced research material resulting in clear and original conclusions.

Systematically interprets complex matters and ideas and makes sound judgments in the absence of complete data.

Demonstrates creative flair and originality.

Develops creative solutions to complex problems.

 

Provides good reflection and critical self-awareness in relation to the outcomes of own work and personal responsibility, as required by the assessment.

A range of advanced research sources critically evaluated and selected.

In the main, sources cited accurately in both the body of text and in the Reference List/ Bibliography.

Writing style is clear, succinct and relevant to the requirements of the assessment.

A well written answer with some minor errors in spelling, grammar and punctuation. Uses a range of vocabulary and sentence types to convey precise meanings. Paragraphs are well structured with linking and signposting.

The presentational style and layout are correct for the type of assignment.

Evidence of planning and logically structured in the main.

Where relevant, there is effective inclusion of, and reference to, figures, tables and images.

PASS

Satisfactory Quality

50-59%

Work addresses the requirements of the brief, although superficially in places. Minor irrelevant content.

Learning outcomes are met.

Demonstrates a sufficient breadth and depth of knowledge and understanding of theory and practice for this level.

Demonstrates originality in the application of knowledge in places.  

Presents some critique of advanced research material resulting in original conclusions.

Shows the ability to systematically interpret complex matters and ideas and makes sound judgments in the absence of complete data.

Demonstrates creative flair and originality.

Develops some creative solutions to complex problems.

Provides justified reflection and critical self-awareness in relation to the outcomes of own work and personal responsibility, as required by the assessment.

 

 

 

Advanced research sources critically evaluated and selected.

Some errors evident in relation to referencing the text and Reference List/Bibliography

Writing style is readable and relevant to requirements of the assessment in the main.

Competently written with minor lapses in spelling, grammar and punctuation. For example, paragraphs are structured and include some linking and signposting. Sentences are complete.

A range of appropriate vocabulary is used.

The presentational style and layout are correct for the type of assignment.

Logically structured in the most part.

Inclusion of figures, tables and images but not all relevant or referred to.

FAIL

Borderline Fail

45-49%

Work addresses some of the requirements of the brief. Irrelevant and superficial content.

One or more learning outcomes have not been met.

Some omissions evident in knowledge and understanding of theory and practice for this level.

Demonstrates limited originality in the application of knowledge.

A limited critique of research material presented, with simplistic conclusions drawn.

Some complex matters and ideas interpreted but not systematically, resulting in flawed judgements.

Limited creativity and originality evident.

Demonstrates insufficient problem- solving skills and initiative.

Provides limited reflection and critical self-awareness in relation to the outcomes of own work and personal responsibility, when required.

Sources selected are limited and lack validity/relevance.

Poor referencing technique employed.  

Writing style is generally readable but lacks relevance to requirements of the assessment in places.

Intermittent lapses in grammar, spelling and punctuation pose obstacles for the reader. For example, some paragraphs may lack structure and there is limited linking and signposting.

Some appropriate vocabulary is used

For the type of assignment the presentational style, layout and/or structure are lacking.

Inclusion of figures, tables and images but not clear, relevant and/or referred to.

Fail

0-44%

 

Work does not address the requirements of the brief. Irrelevant and superficial content.

One or more learning outcomes have not been met.

Demonstrates inadequate knowledge and understanding of theory and practice for this level.

A lack of originality in the application of knowledge is evident.

An absence of critique of research material evident with unjustified conclusions.

Complex matters and ideas not interpreted correctly resulting in flawed judgements.

Creativity and originality are absent.    

Insufficient problem-solving skills and initiative demonstrated.

Provides inadequate reflection and critical self-awareness in relation to the outcomes of own work and personal responsibility, when required.

Relevant and valid sources are not selected.

Poor referencing technique employed.

Writing style is unclear and does not match the requirements of the assessment in question.

Deficiencies in spelling, grammar and punctuation makes reading difficult and arguments unclear. Unstructured paragraphs

For the type of assignment the presentational style, layout and/or structure are lacking.

 

Inclusion of figures, tables and images but not clear, relevant and/or referred to.

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