Management Essentials Coursework5 Summative Assessment Brief | BPP

Management Essentials Assessment Overview

This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass the module. For this assignment, you will produce a Business Consultancy Report based on InterContinental Hotels Group (IHG), written in an academic style.

InterContinental Hotels Group (IHG)

Our history

200 years in hospitality
It's a passion. The story of how we got here goes back a long way.
1777-1899: Our story starts in a brewery.
1900-1949 - Luxury takes flight with InterContinental.
1950-1959 - Holiday Inn changes family travel forever
1960-1969 - As the sixties swing, Bass booms.
1970-1979 - From Memphis to Kyoto, Holiday Inn goes global.
1980-1989 - Boutique is born.
1990-1999 - Holiday Inn Express arrives as Bass chooses hotels.
2000-2009 - Bass says goodbye to beer; IHG is born.
2010-2019 - New brands. New fans. IHG defines True Hospitality
2020-Present - 6,000 hotels, loyalty transformed, and a new plan to protect the planet

What we stand for

In our hotels and communities all over the world, talented and passionate colleagues deliver True Hospitality for Good every day.

Our Purpose of True Hospitality for Good

Simple yet powerful, our purpose of True Hospitality for Good inspires and informs everything we do, shaping our culture, bringing our brands to life, and representing a commitment to make a difference for our guests, colleagues, owners, and communities, as well as to protect the world around us.

Acting with purpose in this way enables us to seize opportunities to create positive change, allowing True Hospitality for Good to be experienced in various ways. It can be making connections that bring loved ones together, creating a feeling of belonging for our colleagues as they develop their careers at IHG,
providing people in thousands of our communities with the skills to get ahead in the world of work through our IHG Academy or helping our hotels deliver sustainable solutions to preserve their beautiful surroundings.

Our guiding values

Our colleagues are supported by a set of values that are important to both IHG and our guests. As we work together as one team with our stakeholders, these collective values provide a shared sense of purpose that guides everything we do, from how we support and recognise our people to how we grow our business and work with our owners and communities.

We're proud to be recognised around the world as an outstanding employer. This comes from our focus on attracting and retaining the top talent in the industry and a pledge to give our colleagues room to grow. If you're interested in being a part of IHG, we always have room for the best and
brightest.

Our Culture of Diversity, Equity, and Inclusion

Working in hotels and offices in more than 100 countries, our colleagues represent multiple nationalities and the many cultures, religions, races, sexualities, abilities, backgrounds, and beliefs that make the world such a wonderful place.

We have outstanding individuals, and we value and respect every one of them, committed to creating a sense of belonging at IHG and a freedom to be yourself – not just because it’s the right thing to do, but because giving space to a rich variety of backgrounds, experiences and perspectives sparks the innovation and ideas IHG needs to succeed as a global business. Together, we create a
diverse and inclusive culture that we know is increasingly valued by millions of guests staying in our hotels, thousands of owners investing with us, and the talent of tomorrow who choose to join us.

Our commitment to diversity, equity & inclusion (DE&I) sits at the heart of our purpose to provide True Hospitality for Good and is crucial to who we are, how we work together, and how we grow our business. Its importance is reflected in caring for our people, communities, and planet, being one of our four strategic priorities, and in the inclusion of clear DE&I commitments to champion a diverse
culture where everyone can thrive within our Journey to Tomorrow 2030 action plan.

Management Essentials Assessment Tasks

Acting as a Business Consultant, you are required to produce a business report for the senior management team at InterContinental Hotels Group (IHG) by utilising the techniques and concepts you have covered in the module.

You are to critically evaluate the current management practices at IHG and recommend changes based on your evaluation that IHG must implement to improve its success in the hospitality industry.

The report must cover the following sections:

Introduction

Define leadership and management and provide an overview of the purpose of your report including an indication of the contents.

Task 1 - Management Practices ( LO1)

• Identify IHG’s mission, values, and management practices and critically assess whether all these are all aligned.

Support your arguments concerning appropriate academic literature, case study materials, and your independent research.

Task 2 - Analysis of Business Challenges ( LO2)

• Identify and critically discuss 2 key challenges that IHG is encountering in the current environment.
• Critically discuss how IHG’s current management competency of Creativity and Innovation can enable IHG’s management to resolve the challenges identified.
• Critically evaluate what improvements are needed by IHG’s management to implement in their management competency of Decision-making to mitigate the challenges identified.

Support your arguments concerning appropriate academic literature, case study materials, and your independent research.

Task 3 – Critical evaluation of the impact of Management Behaviours on Employee Engagement and Organisational Performance ( LO3)

Critically evaluate the potential impact of the emotional intelligence of IHG’s managers in promoting high levels of employee engagement and organisation performance.

Your analysis needs to include the following:

• Identification of the key management’s behaviours of emotional intelligence that have impacted IHG’s success.
•  Analyze the positive and negative effects of these behaviours on IHG’s performance.
• Recommendations for cultivating or modifying these management behaviours to enhance IHG’s success.

Support your arguments concerning appropriate academic literature, case study materials, and your independent research.

Task 4 - Management competencies development ( LO4)

Critically assess any 2 of the following management competencies using relevant models/frameworks to propose recommendations for developing and nurturing these skills among current and future managers at IHG to improve its success in the hospitality industry.

i. Managing Resilience
ii. Managing Stakeholder Relationships
iii. Managing Conflict and Negotiation
iv. Managing Teams

Support your arguments concerning appropriate academic literature, case study materials, and your independent research.

Conclusion (250 words)

Provide a conclusion that summarises your recommended changes that IHG must implement to improve its success in the hospitality industry.

Presentation and Referencing :

Your report structure should include the following sections:

• Cover page (BPP University Administration Cover Sheet)
• Table of Contents
• List of Abbreviations (if appropriate)
• Introduction
• Task 1
• Task 2
• Task 3
• Task 4
• Conclusion
• References
• Appendix (if required)

 Word count: 5000 words