M24636 Entrepreneurship and Business Venturing Individual Essay Assessment Brief 2026

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M24636 Entrepreneurship and Business Venturing Assessment Brief

Format: Individual Essay
Deadline: 13th May 2026, 1300 hrs (1:00 pm)
Note that this assessment qualifies for an automatic 48hour extension
Word count: 3000 words
Weight:    60%
Second Attempt: Complete the assessment again by submitting a new report

Learning outcome: 

• (LO3) Appraise entrepreneurship as a career option through reflecting on personal entrepreneurial skills and emerging entrepreneurial identity. 

Summary:

You are asked to write a reflective essay on your experience throughout the Module. Reflect on your personal entrepreneurial skills, behaviour and attitudes and appraise entrepreneurship as a career option for you. The reflection can be based on, for example, what you have learned in class, as part of your venture team and throughout the venture creation process. 

Individual written report should be submitted along with thechecklist for the use of AI via Moodle website. 

Assessment Details:

It should cover the following main steps of your venture development:
1) Team formation, team dynamics, and leadership;
2) Venture idea generation, validation and development;
3) Operational design of the venture;
4) Growth opportunities, risk assessment, and ethical considerations.

You are expected to refer to the Module material extensively to support your statements, and develop arguments. The use of academic sources (e.g. articles from the peer reviewed journals, academic textbooks) is sought for, while other credible sources might also be considered, although should not be dominating.

Recommended structure and further details:

1.Introduction (approx. 300 words);
-Give a brief overview of the venture you have been working on;
-Outline the key milestones of your venturedevelopment;
-Explain what you will be covering below, and why. 

2.Team formation, team dynamics, and leadership (approx. 600 words);
-Refer to the processes and experiences behind the team formation;
-Consider how team dynamics has been evolving throughout the duration of the project;
-Elaborate on the concept of leadership in relation to your experience.

3.Venture idea generation, validation and development (approx. 600 words);
-Reflect on the idea generation process;
-Refer to the process of idea validation and its outcomes;
-Elaborate on the concept of resilience in relation to your experience.

4.Operational design of the venture (approx. 600 words);
-Reflect on the rationale behind your business modeldesign;
-Elaborate on the financial viability and sustainability of your design.

5.Growth opportunities, risk assessment, and ethical considerations(approx. 600 words);
-Reflect on the growth opportunities for the venture;
-Evaluate risks, and their implications for the venture development;
-Discuss how ethical issues affect the business model design, and how the solutions to resolve those are incorporated in the value creation process. 

6.Conclusion (approx. 300 words).
-Summarise the key insights from the project;
-Draw the key implications for your entrepreneurial development and the formation of entrepreneurial identity.

7.References
-Adhere to APA 7th Edition Referencing style. Check the guidelines here.

NB: Tables, charts, other visual aids, appendices, and references are not included in the word count. The word count should be stated at the front page of your Report, including your Student ID and Working Title.

Submission details

Submission is via the online submission box on moodle.port.ac.uk. Additional guidance will be provided on Moodle.
Labelling Your Work
You must make sure your files are labelled clearly, indicating your student number and the contents.
Good Practice for labelling work
StudentNumber-Module-Assessment Name

Guidance on the Use of AI

The work you submit for assessment must reflect your own thoughts and understanding and you must be able to explain and discuss your work if required.
You may use GenAI to help you as you prepare your work. As a UOP student you have free access to MS Co-pilot. Other platforms such as ChatGPT, Claude and Gemini may be used.
On this module, you may use GenAI to help you:
1. Generate initial ideas for the content for your assignment. This could include key topics to cover in your writing or an assignment plan.
2. Help you develop your argument
3. Translate your bullet points into full sentences
4. Condense your writing into more succinct paragraphs to help reduce word count
5. Suggest improvements to your work
6. Adapt the tone of your writing so that it is more academic in style

Submitting work that is wholly GenAI-generated content or uses large portions of text that is GenAI-generated content, is not allowed and could constitute an academic offence. If you choose to use GenAI you must critically analyse and assess the GenAI output, and then further develop and/or contextualise it to ensure that the assignment you submit is substantially your own work.

Checklist for the use of AI

You must clearly state if and how you have used artificial intelligence (AI) in preparation of this submission. 

This acknowledgement is a mandatory part of the submission. It can be an additional page at the start of your submission (after the cover page), or it can be a separate document, but it must be submitted.

Work submitted without the acknowledgement is considered to be incomplete. 

Every submission must include the required acknowledgement, which must be consistent with the content of the items being submitted. 

If there is no acknowledgement contained in the submission, or if the acknowledgement is inconsistent with the work being submitted, then the University’s academic misconduct regulations apply. 

Academic tutors may need to discuss with you any aspect of your submission, including the content of your acknowledgement.

I acknowledge that I used AI in this assessment (tick all relevant boxes)

Marking Criteria