LNDN09002 Strategic Management Individual Management Report

Key tasks

• Identify a known public organisation of your choice from the private, government or third sectors that has not performed as successfully as they had planned over the past 3 years.
• Write a 300 word Executive Summary (10% of assessment mark) that recommends the best strategic actions for the organisation to complete over the next 3 years.
• Complete a 800 word Strategic Audit of your chosen organisation’s financial and business performance over the past 3 years (30% of assessment mark).
• Complete a 2000 word Analysis (50% of assessment mark) that explains and justifies the strategic actions you have identified in the Executive Summary.
• Write up a 400 word Critical Reflection (10% of assessment mark) on what you have learnt whilst completing this management report, this is about what you learnt working on this report and not about the organisation or its performance. This must reflect your written preparation for each weekly tutorial.
• The declaration should be made part of the essay

Please note

1. A Management Report is not an essay. Detailed advice on the structure and content of Management Reports is on AULA for your reference and discussion during the weekly tutorials. Any essay submissions will lead to a resit during the next examination period.
2. An analytical, critical, formal Business English writing style that uses evidence to support or challenge your recommendations is required. Advice is available in UWS library and on AULA.
3. Advice on how to undertake and write up your critical reflection during the weekly tutorials and notes will be available on AULA.
4. Submit only one Appendix of the extensive Library references you have read that reflects the 150 hours of study allocated to this learning and assessment. The Appendix is not included in the word count.
5. You must use the Harvard referencing style, of the sources of all of the information used. Advice on Harvard referencing is available on UWS library web site and on AULA.
6. Use of AI in your assessments

As per UWS framework about Academic Integrity and Artificial Intelligence Staff Guidance, this module allows the implementation of Type 2 use of AI. In other words, students may use AI for this assessment for: brainstorming some ideas (but then students will have to go and read about these ideas to be able to write in depth about them); concept checking/explanation (you may ask AI to check a concept or provide explanation but remember that though it provides accurate description most of the times, the information can still be inaccurate- so you’ll have to cross-check these information with other references); suggesting structures (you mask ask AI to suggest some structures for your work); suggesting titles; summarising own or other’s key ideas; illustrative image or other media generation; enhance your academic writing (you will have first to write your own ideas and then ask AI to rewrite it for you in an academic writing).

Students won’t be penalized for declaring the appropriate use of AI but might be penalized for the improper use other than the specified ways in this assessment brief. Remember that AI is here to make your work better, not to do the work on your behalf. Furthermore, please note that the quality of the work usually generated by AI does not always for a good piece of work. Work generated completely by AI usually lacks originality and insight, depth and criticality. As a result, the knowledge usually demonstrated by AI is either partial or incomplete and will lack thorough and deep understanding. There will be no evidence of analytical skills, autonomy of thought or evaluation, and independent judgment which might really risk your marks. Therefore, this guidance is here to support your proper and professional use of AI.

Please read the marking criteria below before starting and after completing your report to check if you delivered the required criteria.

Individual Written Essay Marking Criteria

UWS Marking & Grading Scheme