4BE002 – The Innovative Business Portfolio Assignment Brief Sem 1 & 2 25/26

Your portfolio must be uploaded to Canvas in the assessment week by the deadline.

Learning outcomes

· LO1: Discuss factors which impact on an enterprise/organisation’s internal environment and its ability to innovate.

· LO2: Explain how creativity provides the basis for new ideas and innovation.

· LO3: Consider how a range of theories, concepts and applications could be 
applied to innovation.

Assessment criteria

(see rubric below for performance criteria)

1. Completeness and Accuracy of the Business Model Canvas (BMC)

· The BMC should be fully completed, accurately reflecting the business case study provided.

· Each of the nine sections of the BMC should be clearly defined and justified, demonstrating a thorough understanding of the business model components.

· The BMC should highlight innovative aspects of the business, showing how creativity is integrated into the model.

2. Reflective Report Quality and Depth

· The reflective report should comprehensively describe the process of developing the BMC, including the approach taken, research conducted, and lessons learned.

· Each section of the BMC should be explained and justified with a focus on innovation, supported by academic references and industry data.

3. Summary of Innovative Nature and Creativity

· The 500-word summary should effectively describe the innovative nature of the assigned business and how creativity is utilised within its business model.

· The summary should be concise, well-structured, and supported by relevant examples and references.

· The summary should align with the reflective report and BMC, showing a cohesive understanding of the business's innovation and creativity.

4. The portfolio as a whole:

The portfolio should demonstrate a clear understanding of factors impacting the internal environment of the enterprise and its ability to innovate (LO1), how creativity leads to new ideas and innovation (LO2), and the application of relevant theories, concepts, and applications to innovation (LO3).

Characteristics of a good submission

 A good submission for this assignment would have several key characteristics:

1. Thoroughness and Detail

· The Business Model Canvas (BMC) should be fully completed with detailed explanations for each section.

· The reflective report should cover all aspects of the process, including research, approach, and lessons learned, with clear justifications for each part of the BMC.

2. Clarity and Structure

· The submission should be well-organized, with a logical flow between the BMC, reflective report, and summary.

· Each component should be clearly labelled and easy to follow.

3. Critical Analysis and Insight

· The reflective report should demonstrate critical thinking, analysing the factors impacting the business's ability to innovate and how creativity leads to

new ideas.

· The summary should provide insightful observations about the innovative nature of the business.

4. Use of Academic and Industry References

· The report and summary should be supported by relevant academic references and industry data, adhering to Harvard Referencing standards.

· References should be used to justify claims and provide evidence for the analysis.

5. Focus on Innovation and Creativity

· The submission should emphasize the innovative aspects of the business and how creativity is integrated into the business model.

· The BMC should highlight unique and creative elements of the business.

6. Professional Presentation

· The submission should be professionally presented, with attention to formatting, grammar, and spelling.

· Visual elements, such as the BMC, should be clear and visually appealing.

Additional instructions

Always keep a copy of your drafts and a file of working documents. There may be circumstances – for example, if there are questions relating to the academic integrity of your work – where you may be asked to submit the evidence of your work and meet with your tutor to answer questions about your submission.

Professional Body requirements

(If applicable)

University regulations

University’s Academic Regulations

Academic Integrity Policy Level and Mark Descriptors

Support

Student Support and Wellbeing Study Guides

Skills for Learning – Introduction to Academic Study Skills

Level

Description

Excellent (70%+) 28-40 points

The BMC is fully completed with detailed, accurate, and insightful explanations for each section. Demonstrates a deep understanding of th e business model components and highlights innovative aspects effectively.

Good (60-69%) 24-27 po

ints

The BMC is mostly complete with clear and accurate explanations for each section. Shows a good understanding of the business model co mponents and highlights some innovative aspects.

Sound (50-59%) 20-23 p

oints

The BMC is complete with basic explanations for each section. Shows an adequate understanding of the business model components but l acks depth in highlighting innovative aspects.

Low Pass (40-49%) 16-19

points

The BMC is partially complete with some sections lacking detail or accuracy. Shows a limited understanding of the business model compo nents and minimal focus on innovation.

Partially Meets (30-39%)

12-15 points

The BMC is incomplete with several sections missing or poorly explained. Shows a poor understanding of the business model components and little to no focus on innovation.

Fail (0-29%) 0-11 points

The BMC is largely incomplete or missing. Shows no understanding of the business model components and no focus on innovation.

Excellent (70%+)

35-50 points

The report is comprehensive, well-structured, and deeply reflective. Provides detailed descriptions of the process, research, and lessons learned. E ach section of the BMC is thoroughly explained and justified with strong academic and industry references. Demonstrates a clear understanding of LO1, LO2, and LO3.

Good (60-69%) 30

-34 points

The report is clear and well-structured. Provides good descriptions of the process, research, and lessons learned. Each section of the BMC is expla ined and justified with adequate academic and industry references. Demonstrates a good understanding of LO1, LO2, and LO3.

Sound (50-59%) 2

5-29 points

The report is adequately structured. Provides basic descriptions of the process, research, and lessons learned. Each section of the BMC is explaine d with some academic and industry references. Demonstrates an adequate understanding of LO1, LO2, and LO3.

Low Pass (40-49%

) 20-24 points

The report lacks structure and depth. Provides limited descriptions of the process, research, and lessons learned. Explanations of the BMC section s are superficial with few references. Demonstrates a limited understanding of LO1, LO2, and LO3.

Partially Meets (3

0-39%) 15-19 poin

ts

The report is poorly structured and lacks depth. Provides minimal descriptions of the process, research, and lessons learned. Explanations of the B MC sections are inadequate with little to no references. Demonstrates a poor understanding of LO1, LO2, and LO3.

Fail (0-29%) 0-14

points

The report is largely incomplete or missing. Provides no meaningful descriptions of the process, research, or lessons learned. Explanations of the BMC sections are missing or incorrect with no references. Demonstrates no understanding of LO1, LO2, and LO3.