International Marketing : Group Simulation and Individual Simulation Modelling Report: PhoneVentures

Assessment Task

Group Simulation and Individual Simulation Modelling Report: PhoneVentures

The individual assignment comprises two parts. Part 1 is the Simulation Ranking Performance Score (30%), and Part 2 is the simulation evaluation modelling which focuses on evaluating your company in the simulation (70%). Part 2 consists of Component 1 and Component 2 which must be submitted together in a single report. The report must be well-written, structured, and referenced throughout using APA 7th referencing style.

Part 1 will be a group activity where students will be designated to a group of 5 maximum by tutors.

Students will actively take part in the class business simulation company ‘PhoneVentures’ as entrepreneurs and owners of their own phone company. The phones are not produced by PhoneVentures, as they are produced by another Corporation under PhoneVentures’ licence based on the quality demands and features developed by PhoneVentures’ R&D department.

Your competitors are the other teams on the module. Each group starts with exactly the same financial situation, market, staff numbers, etc. Each simulation round represents 1-year of operations. Groups can alter all decisions repeatedly, until the deadline of each round.

Part 2 is an individual simulation modelling report.

Scenario:

You have been managing your company PhoneVentures in the business simulation activity for the last 5 years. You are now reviewing your business and presenting your future for the company based on your annual business plans (for each simulation
week) and performance in the simulation.

Part 2 Component 1: Simulation Reflection:
a)  You are required to provide a reflection on decisions you made for PhoneVentures in the simulation on a weekly basis and draw on relevant theories/models to provide insights, (i.e., S-T-P model, situational analysis, competitor analysis, and performance analysis) (40 marks, 1000 words).

Part 2 Component 2: Simulation Evaluation and Modelling: Select two different countries available from the simulation markets (i.e., Australia, China, France, UAE, USA).
b)  Identify issues and implications with respect to socio- cultural and ethical issues that would impact the firm’s international marketing strategy for your chosen two country markets. Furthermore, analyse and discuss standardisation vs adaptation considerations (4Ps/7Ps theories) for your chosen two country markets (40 marks, 1000 words).
c)  Provide conclusions and make real-world recommendations for improvement for PhoneVentures. Support your
recommendations with an operational plan which could lead to the achievement of targets (20 marks, 500 words).

Assessed Intended Learning Outcomes

On successful completion of this assessment, you will be able to:

1. Demonstrate a critical appreciation of international marketing concepts, models, and theories.
2. Demonstrate critical awareness of the implications of cultural diversity and ethical issues for international marketing.
3. Critically appraise segmentation, targeting, and positioning strategies for international markets.
4. Design and adapt the elements of the marketing mix for different international markets.
5. Critically evaluate the use and impact of digital tools in international marketing.