International Entry Strategies Assessment Brief | Individual Report- 2025

Assignment Tasks

You have been appointed as a consultant to advise Bidco Africa on its international market strategy. You are required to present a 2,500-word report addressing the following tasks.

1. Using the Integration-Responsiveness framework (Prahalad and Doz, 1987) as a point of reference, discuss the strategy Bidco Africa can undertake to expand into India.
2. Analyse different factors that might affect the timing and the scale of the market entry of Bidco Africa into India. 
3. Evaluate different modes of entry and suggest an appropriate mode of entry to Bidco Africa in expanding its brand to India. 
4. Using Institutional Theory (Scott, 2008) as a point of reference, critically evaluate whether Bidco Africa should de- internationalise from challenging markets such as South Sudan and the Democratic Republic of Congo. 

Task 1: Integration- Responsiveness Framework

Task 2: Factors affecting timing and scale of entry

Task 3: Evaluation of different modes of entry and identification of the appropriate mode of entry

Task 4: Evaluate de- internationalisation

Additional requirements

1. Use Arial or Calibri 12-point font for your report (assessment portfolio).
2. Use APA 7 th edition Harvard Style Referencing.
3. Cite references within the report.
4. Provide a list of all references cited in the report in the final section of the report; list these references alphabetically. 
5. Do not number references.
6. Do not use bullet points for references.

Assessed intended learning outcomes

Knowledge and Understanding

On successful completion of this assessment, you will be able to:
1. Demonstrate critical awareness of the dilemma of global standardization versus local adaptation and the implications for choice of international strategy.
2. Critically appraise factors that influence the timing and scale of international market entry.
3. Critically evaluate the suitability of different types and modes of entry into new markets and develop and justify appropriate  recommendations.
4. Demonstrate critical awareness of the drivers, dynamics and consequences of de-internationalisation.

Practical, Professional or Subject Specific Skills

5. Critically apply conceptual and theoretical frameworks relevant to international business management and practice.
6. Locate, synthesise, and evaluate qualitative and quantitative data using appropriate digital tools.
7. Effectively use digital and non-digital means to present ideas, analyse problems, and develop and communicate clear and concise insights, conclusions, and recommendations.