Qualifi Level 4 HTM402 Operations Management in Tourism and Resort Operations Assignment Question

Introduction

Prior to attempting this coursework assignment, Learners must familiarise themselves with the following policies:
• Centre Specification
o Can be found at https://qualifi.net/qualifi-level-4-diploma-in-hospitality-and-tourism-management/
• Qualifi Quality Assurance Standards
• Qualifi Quality Policy Statement

Assignment Question

Task 1 

Demonstrate knowledge on the tour operators industry within the travel and tourism sector.
1.1: Explain the recent trends and developments in the tour operator industry.

Assessment Criteria

Demonstrate knowledge of the tour operators industry within the travel and tourism sector: The Learner has to explain the types of tour operators viz. inbound tour operators, outbound tour operators, domestic tour operators, receptive tour operators, and ground tour operators. Learner has to exhibit his knowledge as a tour operator who has to syndicate tour products and travel products together like transportation, sightseeing, accommodation, hotel, car rental, tickets reservations, exchange of currencies, guide services, itinerary services, tour broachers, arrangement of tour packages, the introduction of new tourism destinations, creating the tourism destinations awareness ,etc.

1.1: Explain the recent trends and developments in the tour operator industry: Rise in the disposable income in the economy, Advanced technology, Globalization and FDI, Modified products, marketing methods, destination marketing, Democratisation of Tourism, Niche Tourism, Level of customer satisfaction, management education institutes, Transportation cost, effect of PESTEL factor and competition.

Task 2 

Evaluate the stages involved in constructing and marketing holidays.
2.1: Assess the steps and stages involved in constructing holidays.
2.2: Evaluate the factors to consider in the development a implementation of a successful business plan.
2.3: Assess the different methods of contracting and their suitability in the context of the different types of tour operators.
2.4: Develop a plan to design a promotional brochure.
2.5: Assess the suitability of alternative methods to a traditional brochure.

Assessment Criteria

Evaluate the stages involved in constructing and marketing holidays: Setting up a SMART goal, holiday-themed offers, social media strategy, planning an event, customer delight, etc.

2.1: Assess the steps and stages involved in constructing holidays: Destination and Market, Tour Itinerary Development, Negotiation with Tourism Suppliers, Costing of a package tour, Marketing of a tour package, developing a tour marketing plan, etc. Learner has to present a time Scale for sightseeing tour (say for ex: London, UK to Paris, France).

2.2 Evaluate the factors to consider in the development a implementation of a successful business plan: Engagement, communication, innovation, project management, culture, etc.

2.3 Assess the different methods of contracting and their suitability in the context of the different types of tour operators: Learners need to assess the two methods adopted by tour operators which are the fixed contract method and Sale only contract method. The Fixed contract method contains high discounts, pre-decided profits, advance booking, etc. while the sale-only contract focuses on target customers and reduces the wastage of funds by the non-payment feature of unutilized capacity.

2.4 Develop a plan to design a promotional brochure: the learner has to develop a plan to design a promotional brochure viz. Add images of the travel destinations you offer, upload images, graphics, etc, choose from over 130 fonts, can change the background and colors -- Know your customers, Be creative, be unique, go straight to the point, avoid big words, design for your readers, etc. 

2.5 Assess the suitability of alternative methods to a traditional brochure: E-brochure, iPad/Android Applications, Outdoor media
(billboards, tubes), Internet, social media, Radio/ TV Advertising, Press (newspapers, magazines), travel fairs, etc.