Fonterra Business Report | Global Strategy and Sustainability Assignment Brief

About the Assessment

In the role of a Management Consultant, you are invited by the CEO of Fonterra to their headquarters New Zealand. They have secured permission from Fonterra ’s Board of Directors  (BoD) to review and upgrade their global strategies in Europe, Africa, the Middle East, and Asia.  In view of this background, you are required to undertake a strategy upgrade of Fonterra and  provide a business REPORT to the CEO on further growth opportunities and sustainability of this  growth into Europe, Africa, the Middle East and Asia using the techniques and concepts covered  in the module. 

Task 1 -The External and Internal Environment  

• Identify and critically analyse the external and internal environment for Fonterra using relevant models. Note that you cannot use SWOT analysis as the CEO needs a  detailed and thorough understanding of each part of the business environment.  
• Determine Fonterra’s current sources of competitive advantage and critically  evaluate how they maintain and build on this competitive advantage.  
• Support your arguments with academic literature and references to other similar real  companies. 

• Task 2 – Strategy in the Global Environment 

• Using a relevant model, critically evaluate the motives for Fonterra’s international  expansion into Europe, Africa, the Middle East and Asia and briefly explain how this impacts their overall company strategy. 
• Using a relevant model, identify the Strategic Option(s) of Internationalisation which  will suit Fonterra attempting to enter Europe, Africa, the Middle East and Asia. 
• Apply at least THREE Entry Strategies to illustrate how Fonterra can enter and  compete in Europe, Africa, the Middle East and Asia based on the research conducted. 
•  Support your arguments with academic literature and references to other similar real  companies.