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GAPB4002 Contemporary Business Environment MCP CW1 Assignment Brief 2026 | LCCA

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Published: 11 May, 2026
Category Assignment Subject Business
University London College of Contemporary Arts (LCCA) Module Title GAPB4002 Contemporary Business Environment MCP

GAPB4002 Assignment Brief 

Module Title and Code Contemporary Business Environment

MCP – GAPB4002

Component Number CW1
Component Weighting 100% Individual Written Assignment (3000 Words)
Assignment Title Business in Context: Exploring Organisational Strategy, Structure and Ethics.
Assessment Type Weighting Description Learning Outcomes Assessed Week Due
Formative Task (developmental) 0% Guidance and work between weeks 3, 4, 5   1, 2, 3 To be submitted on Week 6
Summative Assessment 100% Individual Written assignment (3000 Words): An overview of a company with their structure, strategy, and CSR activities. 1, 2, 3 End of Semester 1

Assignment Guidelines

Your report must use these main headings. Your marks depend on completing the actions (verbs) listed below in each section.

Section Required Actions (What to Write) Word Count
Introduction a.     Say which organisation you chose.

b.     Explain what the organisation does (its name, size, type, and main purpose).

c.     Say briefly why you chose this organisation.

150 words
Changing Business Contexts, Models and Ethical Practices a. Describe how business has changed– for example, from being focused on production (making things fast and cheap) to focusing on customers (meeting their needs)

b. Explain how your chosen organisation has also changed in response to new business trends or global changes (for example, technology or sustainability)

c. Choose and apply one relevant business model concept and use it to explain how the company works today

d. Demonstrate knowledge of the company’s commitment (or lack of commitment) towards ethical practices.

1000 words
How different types of organisations and structures are shaped by social responsibility a. Describe and compare the structure and operations of your chosen organisation with a similar competitor. Show how they both adapt to major changes (e.g., technology, globalisation).

b. Apply a core management structure concept (e.g., functional, matrix) to describe your company’s structure, discussing its advantages and disadvantages.

c. Demonstrate knowledge of the company’s current approaches to social responsibility. Give examples of ESG actions (Environmental, Social, Governance).

1000 words
How organisations operate and the role of performance indicators a. Describe how your chosen organisation operates (its day-to-day work).

b. Explain how it measures its performance (for example, sales, customer feedback, social impact, or growth).

c. Use (apply) one or two performance indicators to explain how it knows if it is doing well.

700 words
Conclusion Summarise your key points.

Reflect briefly on how well the company is prepared for the future.

150 words

Learning Outcomes:

LO1. Compare different types of organisations and explain how they operate within changing business contexts.

LO2. Apply core business management concepts such as business models, organisational structures, and performance indicators.

LO3. Demonstrate knowledge of the current approaches to social responsibility and ethics of the businesses.

Academic structure:

  • Be well-organised with clear headings and subheadings
  • Use simple, clear sentences in formal English (avoid slang or bullet lists in the main body)
  • Use Harvard referencing correctly for all sources, including websites and company reports
  • Include a reference list at the end.

GAPB4002 Marking Rubric

  NOT PASSED 3rd Class 2nd Class Lower 2nd Class Upper 1st Class
LO / Descriptor Not Passed = 0–39% Pass = 40–49% Satisfactory Pass = 50–59% Good Pass = 60–69% Excellent Pass = 70–89% Exceptional Pass = 90–100%
Experimentation and Innovation

 

(15%)

 

LO2: Apply core business management concepts such as business modelsorganisational structures, and performance indicators to a scenario or given business

Little to no application of core business management concepts to a given scenario or given business. Competent evidence of the required experimentation and attempted innovation related to all or either of the following, i.e. business models, organisational structures and performance indicators. The application of these business concepts to a scenario or a given business was low on this occasion. Satisfactory evidence of the required experimentation and attempted innovation related to all or either of the following, i.e. business models, organisational structures and performance indicators. The application of these business concepts to a scenario or a given business was largely at a satisfactory level of breadth. Good evidence of the required experimentation and attempted innovation related to all or either of the following, i.e. business models, organisational structures and performance indicators. The application of these business concepts to a scenario or a given business was largely at a good level of depth and breadth. Excellent evidence of the required experimentation and attempted innovation related to all or either of the following, i.e. business models, organisational structures and performance indicators. You applied in a truly excellent way these business concepts to a scenario or a given business. Exceptional evidence of the required experimentation and attempted innovation related to all or either of the following, i.e. business models, organisational structures and performance indicators. You applied in a truly exceptional way these business concepts to a scenario or a given business.
Research & Analysis (25%)

 

 

LO1: Compare different types of organisations and explain how they operate within changing business contexts.

LO2. Apply core business management concepts such as business modelsorganisational structures, and performance indicators to a scenario or given business

 

LO3. Demonstrate knowledge of current approaches to social responsibility and ethics of a businesses.

Little to no evidence of research and analysis into different types of organisations and their operation. Little to no comparisons, explanations, application of concepts and demonstration of knowledge. Competent evidence of research and analysis into different types of organisations and their operation. There could be found a competent count of comparisons, explanations, also there are low examples of application of concepts and of demonstration of knowledge. Satisfactory evidence of research and analysis into different types of organisations and their operation. A satisfactory breadth of comparisons, explanations, the application of concepts and the demonstration of knowledge was found. Good evidence of research and analysis into different types of organisations and their operation. Generally, a good breadth and depth of comparisons, explanations, the application of concepts and the demonstration of knowledge was found. Excellence evidence of research and analysis into different types of organisations and their operation. Your comparisons, explanations, the application of concepts and the demonstration of knowledge were truly excellent. Exceptional evidence of research and analysis into different types of organisations and their operation. Your comparisons, explanations, the application of concepts and the demonstration of knowledge were truly exceptional.
Engaging with Practice (25%)

 

LO1: Compare different types of organisations and explain how they operate within changing business contexts.

LO2. Apply core business management concepts such as business modelsorganisational structures, and performance indicators to a scenario or given business

LO3. Demonstrate knowledge of current approaches to social responsibility and ethics of a businesses

Little to no engagement with business practices of different types of organisations and their internal and external operation. In this context, there were also little to no comparisons, explanations, application of concepts and demonstration of knowledge. Competent engagement with business practices of different types of organisations and their internal and external operation. There could be found a competent count of explicit and good-enough comparisons, explanations, application of concepts and demonstration of knowledge. Satisfactory engagement with business practices of different types of organisations and their internal and external operation. A satisfactory breadth of comparisons, explanations, application of concepts and demonstration of knowledge was found. Good engagement with business practices of different types of organisations and their internal and external operation. Generally, a very good breadth and depth of comparisons, explanations, application of concepts and demonstration of knowledge was found. Excellent engagement with business practices of different types of organisations and their internal and external operation. Your comparisons, explanations, application of concepts and demonstration of knowledge were truly excellent. Exceptional engagement with business practices of different types of organisations and their internal and external operation. Your comparisons, explanations, application of concepts and demonstration of knowledge were truly exceptional.
Realisation & Communication (20%)

 

LO1. Compare different types of organisations and explain how they operate within changing business contexts.

LO2. Apply core business management concepts such as business models, organisational structures, and performance indicators to a scenario or given business

 

Also, your report should:

-Be well-organised with clear headings and subheadings.

-Use simple, clear sentences in formal English (avoid slang or bullet lists in the main body).

-Use Harvard referencing correctly for all sources, including websites and company reports.

– Include a reference list at the end

Little to no evidence of realising and communicating how different business organisations work and how they operate across various business contexts. There is also little to no communication of how business concepts apply to specific scenarios or a given business.

 

 

In addition, there is no clear organisation of the work, with no clarity of writing, nor of a correctly used referencing,

Competent evidence of realising and communicating how different business organisations work and how they operate across various business contexts. There was found a competent level of communication of how business concepts as well as how performance indicators apply to specific scenarios or a given business. Also, your comparisons and explanations are minimally evidenced and presented.

In addition, the work is not well organised and clearly presented, with competent evidence of clear academic writing and correct use of references.

Satisfactory evidence of realising and communicating how different business organisations work and how they operate across various business contexts. There was found a satisfactory breadth of communication of how business concepts as well as how performance indicators apply to specific scenarios or a given business. Also, your comparisons and explanations were satisfactorily evidenced and presented.

In addition, the work is organised and  presented, with satisfactory evidence of academic writing and correct use of references.

Good evidence of realising and communicating how different business organisations work and how they operate across various business contexts. There was found a good breadth and depth of communication of how business concepts as well as how performance indicators apply to specific scenarios or a given business. Also, your comparisons and explanations were well evidenced and presented.

In addition, the work is well organised and well presented, with good evidence of clear academic writing and correct use of references.

Excellent evidence of realising and communicating how different business organisations work and how they operate across various business contexts. Your level of communication of how business concepts as well as how performance indicators apply to specific scenarios or a given business is truly excellent. Also, your comparisons and explanations were excellently evidenced and presented.

In addition, your work is truly excellent in its presentation, with some excellent evidence of clear academic writing and correct use of references.

Exceptional evidence of realising and communicating how different business organisations work and how they operate across various business contexts. Your level of communication of how business concepts as well as how performance indicators apply to specific scenarios or a given business is truly exceptional. Also, your comparisons and explanations were evidenced and presented in an exceptional way.

In addition, your work is truly exceptional in its presentation, with some exceptional evidence of clear academic writing and correct use of references.

Personal & Professional Connectivity (15%)

LO3. Demonstrate knowledge of current approaches to social responsibility and ethics of a businesses.

 

Little to no demonstration of the connection between your personal and professional knowledge of ethics (including social responsibility) to the wider field of business. Competent demonstration of the connection between your personal and professional knowledge of ethics (including social responsibility) to the wider field of business. Satisfactory demonstration of the breadth of the connection between your personal and professional knowledge of ethics (including social responsibility) to the wider field of business. Good demonstration of the breadth and depth of the connection between your personal and professional knowledge of ethics (including social responsibility) to the wider field of business. Excellent demonstration of the connection between your personal and professional knowledge of ethics (including social responsibility) to the wider field of business. Your personal and professional views were explicitly articulated in a truly excellent manner. Exceptional demonstration of the connection between your personal and professional knowledge of ethics (including social responsibility) to the wider field of business. Your personal and professional views were persuasively articulated in a truly exceptional way.

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