EFIMM0139 Social Media and Web Analytics Assignment Brief

Assignment Learning Outcomes

• (ILO1) Compare the web and social media data analysis with the traditional methods of consumer and marketing research. (ILO2) Justify the use of common web and social media metrics. (ILO3) Apply online tools or computer software for scraping the web and social media data. (ILO4) Critically evaluate different analytical approaches and tools available for analysing web and social media data. (ILO5) Develop practical recommendations through web and social media data analytics.
• (ILO3) Apply online tools or computer software for scraping the web and social media data.
• (ILO5) Develop practical recommendations through web and social media data analytics.

Assignment Details

The summative assessment of this unit will be an individual written report-style assignment of 3,000 words (100%). Students will be required to develop a data analytics report for providing practical recommendations to a chosen company. In this assessment, students will collect, integrate, and prepare web and/or social media data. The adopted analysis approaches will have to be critically evaluated and the managerial relevance should be discussed by engaging with relevant academic and practitioner literature. Please note: The chosen company cannot be the same company you worked with for EFIMM0144 (Business Analytics Consulting Project). It must be a new company.