CSU 601 Digital Strategy Marketing Assessment 2 Brief 2026 | Colorado State University

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Published: 04 Feb, 2026

Category	Assignment	Subject	Marketing
University	Colorado State University (CSU)	Module Title	CSU 601 Digital Strategy Marketing

Assessment Title	Part Two – AI-Driven Digital Marketing Campaign Portfolio

CSU 601 Digital Strategy Marketing Assessment 2

Assessment Title: Part Two – AI-Driven Digital Marketing Campaign Portfolio

Module Learning Outcomes Addressed

Produce and manage high-quality content tailored for various digital platforms, utilising skills in writing, multimedia production, and social media engagement, while also implementing content scheduling and optimisation strategies.
Apply AI tools and technologies strategically to enhance content creation, SEO, targeting, and data analytics within a digital marketing campaign.
Demonstrate creativity and innovation in campaign design, integrating emerging technologies to differentiate the campaign from conventional approaches.
Evaluate campaign performance using analytics tools, interpret data to optimise strategy, and improve ROI.
Synthesise theoretical knowledge and practical execution to deliver a professional, integrated digital marketing solution.

Task

You are required to design, execute (in simulation or prototype form), and present a comprehensive digital marketing campaign for a hypothetical or real business (you may use the same organisation as in Part One if desired). The campaign must strategically leverage AI tools and technologies across multiple digital marketing functions.

Your portfolio must include:

1. Campaign Strategy Overview (500 words):

Business context, target audience, campaign objectives, KPIs.
Justification for AI tool selection (e.g., ChatGPT for copywriting, Midjourney for visuals, SurferSEO for optimisation, Hootsuite
AI for scheduling, Google Analytics AI insights).

2. Content Creation & Platform Execution (Examples Required):

At least 3 sample social media posts (with captions, hashtags, visual mockups).
1 short-form video or story concept (script/storyboard).
1 email marketing template.
Mock-up of a campaign landing page with SEO metadata examples (title tags, meta descriptions, keyword strategy).

3. Influencer Collaboration Plan (300 words):

Criteria for selecting influencers.
Example outreach message or collaboration brief.
How authenticity and brand alignment will be ensured.

4. Data Analytics & Optimisation Plan (500 words):

Key metrics to track (e.g., CTR, conversion rate, bounce rate, engagement rate).
Tools to be used (e.g., Google Analytics, Meta Insights, AI-powered dashboards).
How data will inform real-time optimisation and future iterations.

5. Reflection on AI Integration (200 words):

What worked well, what didn’t, and why.
Ethical considerations or limitations encountered when using AI.
Total word count guidance: ~2,000 words (excluding visuals/mockups). Visual elements, mockups, and screenshots are
encouraged and do not count toward the word limit.

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CSU 601 Digital Strategy Marketing Assessment 2 Brief 2026 | Colorado State University

CSU 601 Digital Strategy Marketing Assessment 2

Module Learning Outcomes Addressed

Task

1. Campaign Strategy Overview (500 words):

2. Content Creation & Platform Execution (Examples Required):

3. Influencer Collaboration Plan (300 words):

4. Data Analytics & Optimisation Plan (500 words):

5. Reflection on AI Integration (200 words):

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