Contemporary Management Principles, Business Report Assignment, University College Birmingham

Published: 10 Jan, 2025

Category	Assignment	Subject	Management
University	University College Birmingham	Module Title	Contemporary Management Principles

ASSIGNMENT TASK:

You are required to write a comprehensive business report based on the provided case study.
Your report should demonstrate your understanding and application of key concepts in marketing communications, people management, and financial analysis within the context of the hospitality industry.
Include a minimum of 20 academic sources.
Incorporate relevant industry data and examples to support your analysis.
Use appropriate business report formatting, including headers, subleaders, and bullet points where necessary.

LEARNING OUTCOMES:

Apply marketing communications theories to real world industry examples.
Explain a range of strategies that can enhance employee engagement, retention, and performance within a hospitality business.
Review the financial performance of a business organisation or operation
Evaluate research in contemporary management scenarios

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