Contemporary Management Principles, Business Report Assignment, University College Birmingham

ASSIGNMENT TASK:

• You are required to write a comprehensive business report based on the provided case study. 
• Your report should demonstrate your understanding and application of key concepts in marketing communications, people management, and financial analysis within the context of the hospitality industry.
• Include a minimum of 20 academic sources.
• Incorporate relevant industry data and examples to support your analysis.
• Use appropriate business report formatting, including headers, subleaders, and bullet points where necessary.

LEARNING OUTCOMES:

1.  Apply marketing communications theories to real world industry examples.
2. Explain a range of strategies that can enhance employee engagement, retention, and performance within a hospitality business.
3. Review the financial performance of a business organisation or operation
4. Evaluate research in contemporary management scenarios